MARKETING STRATEGY Ryanair case What is your assessment of Ryanair launch strategy? From my point of view‚ the strategy implemented by Ryanair was perfect because it is focused on capturing those passengers who have the price as the main criterion in choosing the mean of transport. There is a wide difference between the fare of the air companies with the ferry or rail giving rise to another variables‚ as comfort or no time‚ do not influence by the time of the decision-making. However‚ Ryanair
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How Do You Make the Best Cookie? Who doesn’t love a good cookie? The quest for that melt-in-your-mouth‚ gooey‚ and blissful tasting cookie is a never-ending battle. My science experiment will answer the age-old question: Is it possible to make the perfect cookie? My science experiment is identifying the best method for making the most delicious cookie. If I vary the amount of time I refrigerate the cookie dough‚ then the batch that was freshly baked will be moister and ultimately
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&& PURPOSE Have you ever bitten in to a cookie and thought‚ "this is the best cookie in the whole wide world!"? Was it homemade? Store bought? Everyone has a favorite cookie. Some prefer chocolate-chip‚ peanut butter‚ others prefer oatmeal raisin. Whatever your favorite type of cookie is‚ you’re probably always wanting batch after batch. In this science fair project‚ you can continue your quest for the "best" cookie by seeing if a small change in your cookie recipe changes the flavor. -HYPOTHESIS
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Benchmarking Thor Industries’ Inventory Management - Group 2 Teddy Dwork‚ Alexa Esquivel‚ Noelle Fennessy‚ Alec Madow‚ Marc Milgrim 1. Inventory Share of Total Assets Net Accts Rec. Share of Total Assets Gross Profit Percentage (GP/Sales) SG&A Percentage (SG&A/Sales) 2008 15.3% 14.7% 12.2% 6.7% 2007 16.0% 16.7% 12.7% 6.2% 2. 2008 5.8% 13.2% 20.2 25.3 2007 6.9% 17.6% 22.7 24.7 Return on Sales = EBIT/Revenue Return on Equity = NI/Inv Days Receivable = AR/(sales/365) Days Inventory= (Avg Inv/COGS)
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Summary This case explores the possibility of a brand extension for Revital‚ the bestselling vitamin and mineral supplement and number-one nutraceutical brand in India and a top Ranbaxy Global Consumer Healthcare product. The case examines Revital’s shift from a prescription product to a popular over-the-counter (OTC) brand and explores Ranbaxy’s strategies to position Revital as the brand with the highest recall. It assesses Revital’s competitors in India’s booming nutraceutical market in a scenario
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Business Blogging Toolset: 100 Resources for Entrepreneur-Writers In the past few years‚ blogs have become a big part of business on the internet. Everything from anthropomorphized cats to celebrity gossip can bring millions of visitors and a steady stream of revenue. It can be hard to figure of where to start with your own money-making blog‚ but we’ve tried to make it a little easier by condensing the essential resources you’ll need to start blogging profitably into this list. Check out these sources
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ASSIGNMENT 2: PRADA Refer to the HBS case "Prada: To IPO or Not to IPO" and answer the questions below. Note: Complete the related textbook chapters (RWJJ Chapters 14‚ 15 & 19) before attempting this case. WHAT IS THE PROBLEM SAID TO BE FACING PRADA? Prada got some financial trouble. First‚ Prada failed for several times to IPO due to various reasons like SARS‚ financial crisis‚ etc. Second‚ because of the long-term debt maturing in one year‚ Prada needed to raise more than 1 billion euros
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|Corporate Finance | |Nike Case | | | | |
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ERP PROJECT Radico Khaitan Limited SUBMITTED BY: GROUP-9 Dhruv Gupta 13DM066 Hasan Saif Hameed 13DM076 Jigyasa Gautam 13DM086 Krishnendu P N 13DM096 Milan M 13DM106 1.Introduction 1.1 About the Company Radico Khaitan Ltd today has four millionaire brands in its portfolio. Radico’s flagship brand‚ 8 PM Whisky‚ launched in 1999‚ was a runaway success. In the first year alone‚ it sold one million cases - a record for any Indian or foreign brand operating in India. This
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analysis on the proposal of increasing debt ratio and repurchase the shares. In 1974‚ Marriot Corporation was in a situation where it had limited access to a few funding resources. A significant amount of short maturities debt is used to finance the company. This financing approach put a heavy debt burden on Marriott‚ resulting in huge amount of debt repayments. Upon figuring out such heavy debt issue‚ Marriot broadened its potential lenders‚ opened up the financial market‚ refinanced with long term
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