ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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Solution to Case 1 Cash Flow Analysis Signal Cable Company* * Note to Instructors: When assigning this case‚ inform the students that the firm’s stock price has recently dropped from $7 per share to $5.50 per share. Case objective: The objective of this case is to cover financial statement analysis and cash flow analysis‚ with a particular emphasis on liquidity and net working capital. Student Preparation time: Approximately 2 hours. Answers to questions: 1. Why has the stock price fallen
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CASE STUDY ANSWER: REAL SALES OR WISHFUL THINKING? What Is the Ethical Issue? In response to pressure from headquarters to make the quarterly sales numbers‚ Marty is going to ask Robert to submit fictitious sales orders. Working from a wheelchair‚ Robert takes longer to call on customers and his sales are generally the lowest in the department. Some in the company believe a person in a wheelchair should not be in warehouse sales‚ and they may use Robert’s lower sales numbers to justify
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PAON BEACH CLUB CASE ANALYSIS Background of the Problem History The Paon Beach Club of Estancia is a gate away from the guests’ busy and hectic days. It is committed to provide its guests their needs for relaxation and enjoyment. Though the resort is a relaxing and rejuvenating place‚ it also undergone through many ups and downs. Problems that are inevitable for the resort’s management. Problems are inevitable but it’s how the problems be carried and how to handle and solve it. One of the
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CASE STUDY “Same Accident but different Perception” The Police report read that bus number 011-1234 while on its route from Ambattur to Madras on April 16‚ 1986‚ had an accident some 30 miles from Poonamallee-an apparent collision against a banyan tree. When the policeman on beat arrived at the scene around 1.30 pm. He was unable to locate the driver. The passengers –some 35 on them were in state of panic. All of them had got down from the bus and many were
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• Compare the two cases in terms of methods‚ costs (if applicable)‚ and effectiveness of the outcomes (3 points). Both cases are a form of an alert identification subsystem belonging to the parent HELP System. Furthermore‚ both cases did not explicitly state vocabulary and ontology used. However‚ I can infer based on my knowledge in the field now that diseases‚ diagnoses‚ laboratory and procedures follow ICD 10‚ SNOMED‚ LOINC and CPT ontology for coding and that interoperability is achieved by
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Masters in Hospitality Management FND 502 : Hospitality and Tourism Information Technology CASE STUDY :BETTER BITES PART 1 ‘Maybe we should start our own business.’ As soon as Paul said it‚ his two friends put down their coffee and stared at him. Paul Clermont‚ Sarah Odell and Christina Healy were second-year hotel and restaurant management degree students and they were looking over the business and travel news and lamenting the sluggish job outlook in their chosen field. They had always
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ASSESSMENT 2: CASE STUDY ON INDUSTRIALISATION AND CONSUMPTION Introduction Modernity is a transition between how society lived years ago opposed to how society lives now. This case study will focus on the impact of industrialisation and consumption and how it has shaped the modern world of a close friend along with society today. The academic sources that were used contained useful information along with an interview I conducted‚ to help prove and analyse how the impact has changed and
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-by – Giriraj. C. Iyer. FY BMS-A. Roll No:49. Principles of management – case study The problem: The story tells us about a nurse‚ named Diane who has more than one head or supervisor & the dilemma she goes through in satisfying all her seniors. The problem in her own words is “I am not able to get the work done.” And that she has three different bosses each with different demands & priorities. The history: Diane the nurse has given a resignation letter to the administrative director
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ISyE 6203 Transportation and Supply Chain` Systems Spring 2013 Case Study: Arc Routing The Bridges of Konigsberg 1) Was there ever a date at which an Eulerian walk over the steel bridges of Konigsberg were possible‚ without using any wooden bridges? If so‚ when? If not‚ show that it was never possible. For a Eulerian walk to be possible two conditions must hold a) The undirected graph must be connected b) Each node must be of even degree. Name of the bridge | Date built |
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