Problem: Decathlon is failing to maintain customer focus with the social media marketing strategy it is currently deploying. Analysis: Prior to the social media invasion‚ Decathlon succeeded quickly in China by adopting an effective marketing strategy that was compatible with their targeted customer groups. For example‚ it used less TV and instead adopted a “word of mouth” marketing strategy by using outdoor billboards in populous areas and organizing outdoor events and contests. Even though the
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Fonderia Di Torino 1. Please assess the economic benefits of acquiring the Vulcan Mold-Maker machine. 1.What is the initial outlay? -The initial outlay is the Net Investment of $813‚296. 2. What are the benefits over time? - The benefits over time include higher quality products‚ lower scrap rates‚ which will save raw material costs. The company will employ twenty-five less workers which equates to lower costs in terms of managing‚ training‚ and insuring those employees. Lastly the foundry
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Chapter 10 The Cost of Capital Learning Objectives After reading this chapter‚ students should be able to: Explain what is meant by a firm’s weighted average cost of capital. Define and calculate the component costs of debt and preferred stock. Explain why the cost of debt is tax adjusted and the cost of preferred is not. Explain why retained earnings are not free and use three approaches to estimate the component cost of retained earnings. Briefly explain the two alternative approaches
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■ The Brita Products Company ◎ SWOT Analysis Strengths Market leader in pitcher filter category‚ strong brand image Large retail distribution system‚ presence in multiple channels (“Class to Mass”) Loyal customer base‚ repeated purchasing replacement filters Strong advertising and brand image‚ waterfall equals good‚ clean taste Weakness Slowing growth in pitcher market Lack of product diversity Change in customer preferences‚ deficient attention paid to health concerns
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sub-genres of detective fiction and hard-boiled fiction is one of them. What exactly is hard-boiled detective fiction? Hard-Boiled detective fiction is fiction that features tough‚ cynical‚ urban private eyes who expose corruption and frequently get injured in the course of their investigations ("Detective Fiction‚" Literary). Hard-Boiled fiction is considered one of the more popular sub-genres of detective fiction; there have been numerous films and novels about urban detectives exposing corruption
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In a narrative format‚ discuss the key facts and critical issues presented in the case. Word count: 158 Countrywide Financial began in 1969 and by 2000 was one of the nation’s largest lenders (Ferrell‚ 2010). In the late 1990’s and early 2000’s‚ Countrywide Financial offered subprime mortgage loans. Subprime mortgage loans were loans that were offered to people who would not ordinarily be able to qualify for conventional loans because of income‚ lack of credit or low credit score. Because
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Strategic Management: The Quest for Competitive Advantage‚ Second Edition II. Cases in Crafting and Executing Strategy 15. Countrywide Financial Corporation and the Subprime Mortgage Debacle © The McGraw−Hill Companies‚ 2011 Case 15 Countrywide Financial Corporation and the Subprime Mortgage Debacle Ronald W. Eastburn Case Western Reserve University Angelo Mozilo‚ founder and Chairman of Countrywide Financial Corporation‚ was the driving force behind the company’s efforts to become
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INSTRUCTORS MANUAL: MULTINATIONAL FINANCIAL MANAGEMENT‚ 9TH ED. SUGGESTED ANSWERS TO CHAPTER 1 QUESTIONS 1.a. What are the various categories of multinational firms? ANSWER. Raw materials seekers‚ market seekers‚ and cost minimizers. b. What is the motivation for international expansion of firms within each category? ANSWER. The raw materials seekers go abroad to exploit the raw materials that can be found there. It just happens that nature didn’t place all natural resources domestically. Market
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puzzling cases. In many ways the series fits the definition of detective fiction. To begin with‚ this essay will introduce the theoretical material to the reader. Subsequently it will describe the similarities of the elements of a traditional detective story and this medical drama. Then‚ it will center on one of the method the doctors use to help solve medical mysteries. Finally‚ the essay will describe some features of the main character. Since this essay will focus on the detective side of the
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Question 1. Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns? In 1980s‚ Intel faced a problem to distinguish itself from the competitors and tried to convince consumers to pay more for its high performance products. By creating the ingredient-branding campaign‚ Intel mended the matter and made history in 1991. To become distinctive‚ it chose a name for its latest microprocessor introduction that could be trademarked‚ Pentium. The
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