Assignment 1. There are five logistics/supply chain stories in the video. Suggest an appropriate title that you would give to each story. (10 marks) FarEastFlora- “Delivering love to the one’s we love” Transporting the animals- “Sizing up the Sheep” WLNA- “Keeping it cool on this Sunny Island” NTUC supply chain- “Right product‚ right quantity‚ at the right time!” Keppel Logistics- “The life and benefits of logisticians” 2. What type of logistics does each story belong to? (10 marks)
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An Overview of Kellogg Company Structure and Asia Unit. Kellogg is an American Multinational cooperation based in Michigan. The company was founded in 1906 by W.K Kellogg with the aim of providing nutritious breakfast. It produces cereal and snack foods under famous brands like Corn Pops‚ Frosted Flakes‚ Cheez-it‚ Keebler‚ Rice Krispies‚ Pringles and the newly acquired Kashi brand. It manufactures its products in 18 countries across Europe‚ Asia and Africa and its products are marketed worldwide
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Frist step ‚ collecting the data from Yahoo. Finance‚ and calculate the quarterly return by the formula (return of fourth mouth- the return of frist mouth)/ retrun og first mouth Question a Average quarterly return= average (all returns of one asset) Standard deviations= stdeva (all returns of one asset) Question b and c File—options—add-ins—solver add in--go‚ and click all the options‚ then using the data analysis‚ choosing correlation (covariance)‚ then selecting all the returns of all
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Case study #1 1. Prepare a variable- costing income statement to determine the profitability of the Costco opportunity. Costco Wholesale Corporation Variable-costing Income Statement For two months Volume level 30‚000 45‚000 60‚000 Sales @ $4.25 per pound $127‚500.00 $191‚250.00 $255‚000.00 Less: Variable expenses: Salmon fillet cost @ $3/pound $90‚000.00 $135‚000.00 $180‚000.00 Repackaging labor @ $9/hour‚ repackage 75 pound/ hour $3‚600.00 $5‚400
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References: Bowersox‚ Donald J.‚ Closs‚ David J. & Cooper‚ M.Bixby : “Supply Chain Logistics Management”‚ The MCGraw-Hill Companies‚Inc. ‚ 2nd ed. 2007. Bowersox‚ Donald J.‚ Closs‚ David J. and Theodore P.Stank‚ 21 st Century Logistics: Making Supply Chain Integration a Reality ‚ Oak Brook‚ IL; Council of Logistics Management‚ 1999. Copacino‚ William C. “Supply chain management: The basics and beyond”‚ CRC Press LLC‚ 1997. Schroeder‚ Roger G. : “Operations
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Setting clear and specific aims and objectives is vital for a business to compete. However‚ a business must also be aware of why it is different to others in the same market. This case study looks at the combination of these elements and shows how Kellogg prepared a successful strategy by setting aims and objectives linked to its unique brand. One of the most powerful tools that organisations use is branding. A brand is a name‚ design‚ symbol or major feature that helps to identify one or more products
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Logistics process Definition of logistics Logistics is a function that is flexible and changes according to the various constraints and demands imposed upon it. Logistics is - Supply + Materials Management + Distribution and logistics is basically the overall management of distributions and supply. There are many different transport methods including- * Air- This is used to deliver goods fast and also internationally. * Water- This can be used to transport goods slower. Sometimes unreliable
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Kellogg Company Case Study Strengths - A Leading maker of grain-based breakfast cereals for over a hundred years - 43% market share for “Ready to eat” cereals market share in the US - A leader producer also of convenience foods (i.e. cookies‚ toaster pastries‚ ect.) - Products are manufactured in 17 countries and marketed in over 180 countries - First company to use full-color magazine advertising and widespread consumer sampling. - Created consistent icons to represent its brands-
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1. Why is it important for a firm to periodically review its logistics network design? How do a firm’s requirements for its logistics network change over time? 為何公司週期性地檢視物流網路設計是重要的？公司該如何要求物流網路隨著時間改變？ The factors that affect the performance of the logistics network are not static‚ i.e.‚ they change over time. These factors include demand‚ product design‚ various costs in the logistics network‚ regulations‚ contracts‚ etc. The effects of these dynamics need to be evaluated periodically in order
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Statistics and parameters. Properties for a statistic. Central Limit Theorem. Distribution of the sample mean‚ difference in means and the proportion. Point and interval estimates for the mean‚ difference in means‚ and proportion. Hypotheses testing and types of errors. Significance levels and p values. Small sample testing: Chi square‚ t and F distributions and their properties. Applications of chi square and t distributions to interval estimates and tests. UNIT 2 : CLASSICAL TWO VARIABLE LINEAR
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