Contents I. Introduction 2 II. Brand 1. Definition of Brand 3 2. What Makes a Brand Great 4 3. Brand as a Business Asset 6 III. Global brand 1. Globalization and Brand 7 2. Brand Building Focus on the Brand Identity 7 IV. Building Brand with Brand Advertising 1. Building Brand – The Role of Sponsorship 10 2. Building Brand – The Role of Web 13 3. Building Brand – The Role of Media Advertising 14 V. Conclusion 15
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D-5 : OSIM ; BUILDING A GLOBAL BRAND OSIM is a multinational company that markets‚ distributes and franchises a comprehensive range of healthy lifestyle products‚ which cover four key areas such as health‚ fitness‚ hygiene and nutrition. The objective of OSIM is to cultivate in consumer a positive outlook toward life and healthy living through the shopping experience. Brand identity is how the company wants the consumer to perceive their product or their brand. The brand identity of OSIM is a combination
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Colgate-Palmolive Company (NYSE: CL) is an American diversified multinational corporation focused on the production‚ distribution and provision of household‚ health care and personal products‚ such as soaps‚ detergents‚ and oral hygiene products . In 1806‚ William Colgate‚ himself a soap and candle maker‚ opened up a starch‚ soap‚ and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". In the 1840s‚ the firm began selling individual bars in
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Packaging * Advantages * Disadvantages * Importance of Packaging * Levels of Packages LABELLING:- * Introduction * History * Functions of Labelling * Advantages * Disadvantages * Importance of Labelling COLGATE:- * Introduction * History * Branding Strategy * Advertising * Packaging:- 1) Primary Package 2)Secondary Package 3)Transportation Package * Labelling
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about these important topics. (No more than five lines) Web site: http://www.climatehotmap.org/global-warming-solutions/ Dead line: From October 6th to October 8th. Until 5:00pm. Details: 1) For: Fourth Semester. Parallel: D Topics: a) Boosting energy efficiency b) Greening transportation c) Revving up renewable 2) For: Fourth Semester. Parallel: E Topics: d) Phasing out fossil fuel electricity e) Phasing out fossil fuel electricity f) Exploring nuclear 3) For: Fourth Semester Parallel: F Topics: g)
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Solutions to Global Poverty There are different solutions to Global Poverty nowadays. Foreign aid is considered one of the most effective because it helps in pioneering new ideas for development and solves the budgeting problem that might ruin even the brightest project. There is considerable scope for improving on the current level of foreign aid‚ around $120 billion per annum. Another solution is tax recovery. Multinational corporations and wealthy elites minimize tax burdens so that poor
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Global warming Solutions Global warming is the concept that has all rights to be regarded a dangerous phenomenon. It is especially true for the planet that is being exposed to the global warming. Humanity contributes to global warming. Under such circumstances the humanity should think about the possible solutions. (Sisco P.‚ 2006‚ p. 43) The Earth is known to be engaged into a long-term warming cycle. The humanity is responsible for the negatives effects of the global warming. Under such circumstances
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COLGATE PALMOLIVE PRECISION TOOTH BRUSH Synopsis :- The analysis of the two different launch strategies 1. Introduction and Company Background. Colgate Palmolive was the global leader in household and personal products‚ with sales of $6.06 billion and gross profit of $2.76 billion‚ as in 1991. The company was also the No. 1 in US retail tooth brush market with 23.3% of volume share. The company had 43% of the world’s tooth paste market and 16% of the world tooth brush market. In 1991 there was
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Marketing may contribute to a brand‚ but the brand is bigger than any particular marketing effort. The brand is what remains after the marketing has swept through the room. It’s what sticks in your mind associated with a product‚ service‚ or organization—whether or not‚ at that particular moment‚ you bought or did not buy. “A product is something that is made in a factory a brand is something that is bought by a customer. A competitor can copy a product‚ a brand is unique. A product can be quickly
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http://www.ucsusa.org/global_warming/solutions/ Global Warming Solutions We have the practical solutions at hand to dramatically reduce our carbon emissions‚ slow the pace of global warming‚ and pass on a healthier‚ safer world to future generations. Here’s how we can accomplish it. Global Warming Solutions 1. Reduce Emissions In order to effectively address global warming‚ we must significantly reduce the amount of heat-trapping emissions we are putting into the atmosphere. As
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