What is Brand? American Marketing Association defines Brand as "Name‚ term‚ symbol‚ sign‚ or design or a combination of them‚ intended to identify a seller or a group of sellers and to differentiate them from those of competitors". Thus a brand identifies the seller or maker. A brand is a complex symbol that can convey up to six levels of meaning viz. Attributes‚ Benefits‚ Values‚ Culture‚ personality and User. Scott Davis suggests visualizing a Brand Pyramid in constructing the image of brand
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BRAND IMAGE AND BRAND LOYALTY Muhammad Shafiq Gul[1]*‚ Dr Farzand Ali Jan** Dr Qadar Baksh Baloch Muhammad Faheem Jan*** & Muhammad Farooq Jan**** Abstract This study was conducted to determine the level of brand loyalty and image‚ to examine interactive role of those factors that determines brand image and loyalty‚ to determine level of brand loyalty and image of Toyota car users and to suggest measures for developing brand loyalty in district Peshawar. The data was collected through
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of the world war. The people in the paint aren’t looking in the same direction bring no focus on a particular part of the painting‚ showing theirs a story behind each section of the painting. The use of black to define each person as well as to blot out the background makes a dark‚ mysterious effect that adds to the emotion in the people’s faces of pain and suffering. Party in Paris This painting is slightly brighter than his usual painting‚ but the facial expression of most of the people here is
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absorbed in the community‚ and finally‚ I want to become involved with the student body‚ and attend as many school sponsored events as I can. In my junior year‚ when I heard I made the honor roll at my high school‚ I was overcome with a feeling of fulfillment. This was the first time I had made the honor roll and with this achievement was a feeling of pride for the work I put in‚ and for the way the work reflected in my grades. But‚ I stayed hungry and kept working to maintain this honor‚ and I finished
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premium car manufacturers in the world. Brand associated with quality‚ class‚ exceptional design‚ outstanding performance and innovation. BMW has a well-structured brand hierarchy where at the corporate brand level BMW pioneered the luxury sports car category by combining distinct style and performance consideration. BMW has a smart positioning with corporate brands and offers a large fleet of models that vary in price‚ quality and performance. Below is a brief brand- product matrix: Product Models Entry
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Peter Max – Biography. Peter Max is an artist that uses many different styles. He also uses different techniques and medium – he worked with oils‚ water colors‚ dyes‚ pastels‚ finger paints‚ acrylics‚ pen‚ charcoal‚ etchings‚ engravings‚ colored pencils‚ animation cells‚ computer graphics‚ videoing‚ serigraphs‚ lithographs‚ silk screens‚ ceramics‚ sculpture and collage. He likes to use every media and tries to find ways to express global problems and issues through his paintings. Here is a biography
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YUM Brands SWOT‚ PESTEL and Porter’s 5 Forces Analyses Antonio Annicchiarico INDEX pag. Index 1 Introduction 2 1. Company Overview 3 2. PESTEL Analysis 4 3. SWOT Analysis 7 4. Porter ’s 5 Forces Analysis 9 5. Value Chain Analysis 12 6. Conclusions 13 7. References 14 INTRODUCTION PESTEL‚ SWOT and Porter’s 5 Forces analyses of Yum Brands (15 October 2013‚ 2957 words) This work analyse Yum Brands‚ one of the major and leading companies
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Kapferer’s Brand-Identity Prism model Type of model: Author(s): Domain: Brand model (structure model) J.N. Kapferer Identity and image Figure 1: Six dimensions of brand identity In his so-called Brand Identity Prism‚ Jean-Noël Kapferer identifies six aspects of brand identity: (1) physique‚ (2) personality‚ (3) culture‚ (4) relationship‚ (5) reflection and (6) self-image. These six aspects are divided over two dimensions: a. The constructed source vs. the constructed receiver: a well-presented
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original formula. While licensing agreements also aimed to specify how the Heineken brand should be marketed‚ Heineken could not influence how a licensee marketed its own brands. At the end of 1993‚ Heineken‚ being the market leader in Netherlands‚ was viewed as a mainstream brand. Outside the Netherlands‚ however‚ Heineken had consistently been marketed as a premium brand. Sales volume was declining and the brand image needed some revitalization. In January 1994‚ senior managers at Heineken headquarters
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Tootsie Roll Industries Inc. Loan Package Tootsie Roll Industries Inc. Loan Package Tootsie Roll Industry Inc. needs to secure a loan to ensure the company’s growth for the future. To secure the loan the company must assemble a loan package to submit to the lender. In the loan package the company must include a ratio analysis of the company’s financial statements to show the financial stability and profitability of
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