STRATEGIC MARKETING MANAGEMENT APPENDIX 15A MARKETING METRICS SUBMITTED TO: DR. ED QUIOCHO SUBMITTED BY: ARVIN CARLO P. SILAO Questions: 1. It measures relating to profitability include the margin on a unit of product and on products sold through different channels. a. Profitability Metrics c. Sales and Channel Metrics b. Pricing Metrics d. Customer Profitability Metrics 2. It incude measures of awareness‚ knowledge‚ beliefs‚ purchase intentions‚ loyalty‚ willingness to recommend‚ satisfaction
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Chapter 1 The Financial Statements Short Exercises (5 min.) S 1-1 Computed amounts in boxes Total Assets = Total Liabilities + Stockholders’ Equity a. $300‚000 = $150‚000 + $150‚000 b. 280‚000 = 110‚000 + 170‚000 c. 210‚000 = 50‚000 + 160‚000 (5 min.) S 1-2 Ethics is a factor that should be included in every business and accounting decision‚ beyond the potential economic and legal consequences
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Chapter 04 Analyzing Investing Activities Multiple Choice Questions 1. Which of the following would rarely be classified as a current asset? A. Prepaid insurance B. Goodwill C. Marketable Securities D. Work-in-progress 2. Which of the following would not be classified as a current asset? A. Inventory B. Accounts payable C. Accounts receivable D. Prepaid expenses 3. An asset is considered to be liquid if: A. it is readily converted into a current asset. B. it is
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market capitalization of about $660millions ever in the U.S market. Above the information‚ Apple co. is a success corporation‚ but all of us are not always satisfied. There are three problems about Apple’s management strategy; Price‚ Policy problems with telecom company‚ and CSR. Price strategy is the biggest problem of them. Apple’s products are higher than others in most cases. Although Apple’s sales are kept by its good brand image until now‚ because both personal computer and handset market keep
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Strategic Marketing | Assignment # 1 | | Submitted to: Mr. Shazif Iqbal | | Uzma Mansoor 095121014 | 10/10/2010 | | Q. Assume that you are working for a company who manufactures toys for the age group of 3-10 years. In your point of view what do you think is going to be new types of competition or new business model and discuss how and to what extent opportunities outside the competitive box are developing? Ans. Key Trends Shaping the Toy Market Trend #1 — Kids Demographic
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Problem 2-43 (35 minutes) |1. |San Fernando Fashions Company | | |Schedule of Cost of Goods Manufactured | | |For the Year Ended December 31‚ 20x2 | | |
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Strategic Marketing Plan - 2013 Crest ‘New’ So Mod Mouth Pods Submitted by: Farhana Submitted to: Nadia Hassan Reg#: 6102 Batch: MBA-10 INTERNATIONAL ISLAMIC UNIVERSITY ISLAMABAD Table of Contents EXECUTIVE SUMMARY ...........................................................................................................3 SITUATION ANALYSIS: SWOT ...............................................................................................4 ISSUES ANALYSIS & OBJECTIVES
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EXERCISE 18-1 (10-15 minutes) Add or deduct from accounting income (a) 2 deduct (b) 1 add (c) 3 add (d) 1 add (e) 2 deduct (f) 2 deduct (g) 1 add (h 3 deduct (i) 3 deduct (j) 1 add (k) 1 add (l) 1 add EXERCISE 18-3 (15-20 minutes) (a) Accounting income $105‚000 Permanent differences: Non-deductible fines 11‚000 116‚000 Timing differences: Excess of CCA over amortization (16‚000 ) Excess rent collected over rent earned 24‚000 Taxable income $124‚000
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Homework 2 Solution 1. Consider the diagram of the electronic system‚ which shows the probabilities of the system components operating properly. The entire system operates if assembly III and at least one of the components in each of assemblies I and II operates. Assume that the components of each assembly operate independently and that the assemblies operate independently. What is the probability that the entire system operates? 0.9 0.9 0.8 0.8 0.7 I II III 0.95 Solution: P = [1-(1-0.9)*(1-0
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Chapter 2 This chapter presents Review of Related literature and Studies that are somewhat interrelated with the present study. The main sources are the internet‚ books‚ and other theses. This chapter also includes the synthesis of the state-of-the-art and the gap bridge of the study. Related Literature According to Jovito Delcano Gabion Jr III Batanes State College is one of the primarily institution here in Batanes w/c offer degree courses from Bachelor of Science in Hospitality Management up to
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