"Solution of virgin mobile usa pricing for the very first time essays and term papers" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Powerful Essays

    Case Analysis: Virgin Mobile USA: Pricing for the Very First Time April 14‚ 2012 History As part of the Sprint prepaid brands‚ Virgin Mobile USA is a mobile phone service that offers Android-powered smartphones and pre-paid web access phone service. Virgin Mobile-branded phones are widely available in over 40‚000 stores nationwide‚ including Target‚ Walmart‚ Best Buy and Radioshack. Virgin Mobile USA’s service is based on a non-contract basis‚ offering a freedom of service to their customers

    Premium Mobile phone Mobile network operator Text messaging

    • 1897 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Odette School of Business‚ University of Windsor Write-up Title of case: Virgin Mobile USA: Pricing for the Very First Time Key person and his / her position in the organization: Dan Schulman‚ CEO of Virgin Mobile USA Key issue or decision that must be made: The key issue for Virgin Mobile USA is to select a pricing strategy that will both attract and retrain subscribers. Basic facts of the case: Virgin is a U.K-based company led by Sir Richard Branson and is one of the three most

    Premium Mobile phone Virgin Group Customer service

    • 2282 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Virgin Mobile Usa

    • 1643 Words
    • 7 Pages

    Virgin Mobile USA: Pricing for the very first time Executive Summary Virgin is one of the world’s most recognized and respected brands. The company was established by Sir Richard Branson in 1970 and has been expanded into different areas such as travel‚ entertainment and lifestyle. Dan Schulman was appointed as CEO of Virgin Mobile USA in 2001‚ with 18 years experiences in telecom industry‚ Dan was confident that he would help Virgin to achieve 1 million subscribers by the end of first

    Premium Mobile phone Richard Branson

    • 1643 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Virgin Mobile Usa

    • 2359 Words
    • 10 Pages

    Case Analysis: Virgin Mobile USA What we are analyzing here is pricing of a service in a market which is saturated‚ as it has reached maturity‚ is highly capital intensive and in which a large amount of competition prevails. Virgin however is a known brand name with an extremely diversified portfolio. It has experimented successfully with the telecom business in the UK but failed in Singapore. It now targets the USA market; the problems before it are to: come up with an appealing offer and ensure

    Premium Pricing Price Cost

    • 2359 Words
    • 10 Pages
    Powerful Essays
  • Better Essays

    Virgin Mobile USA Pricing Strategy1.) Given Virgin Mobile’s target market (14 - 24-year-olds)‚ how should it structure its pricing? The case lays out three pricing options. Which options would you choose and why? Be as specific as possible with respect to the various elements under considerations (e.g.‚ contracts‚ the size of the subsidies‚ hidden fees‚ average per-minute charges‚ etc.)Given Virgin Mobile’s (VM) target market (14 - 24-year olds)‚ I would recommend the company to structure its pricing

    Premium Mobile phone

    • 1274 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Virgin Mobile Usa Analysis

    • 2656 Words
    • 11 Pages

    Virgin Mobile USA Analysis [pic] August 08‚ 2009 Table of Contents Table of Contents 2 Introduction 3 Internal Factor Evaluation (IFE Matrix) 4 External Factor Evaluation (EFE Matrix) 5 Porter’s Five Forces 6 Porters Generic Forces 6 Financial Analysis 7 Competitive Profile Matrix 8 The Marketing Mix-The 5 P’s 9 Key Issues 10 Boston Consulting Group (BCG Matrix) 11 GE / McKinsey Matrix 12 Space Matrix 14 Recommendations 16 Introduction Virgin Mobile is a great company

    Premium Mobile phone

    • 2656 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Introduction: Virgin Mobile is a successful company based in the U.K. The company is well known for its brand extension and was the first company to introduce the Mobile Virtual Network Operator (MVNO) in the U.K.‚ where they leased network space form another firm instead of running a network in-house and as a result avoiding infrastructure and large fixed cost. The company was well known for its hip and trendy position in the U.K.‚ and catered to the youth market. Although they have had a couple

    Premium Mobile phone

    • 2671 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Virgin Mobile

    • 1524 Words
    • 7 Pages

    Virgin Mobile Paper A Case Study Analysis Presented to: 1 I. CASE SUMMARY Virgin‚ a U.K. based company led by Sir Richard Branson‚ has had a history of brand extension resulting to 200 different corporate entities. One of which is Virgin Mobile which has decided to expand to USA based on their success in the U.K. market. Dan Schulman‚ Virgin Mobile USA CEO‚ is tasked to lead the expansion to the U.S. and has decided to focus on consumers aged 15-29 given that there is low penetration

    Premium Virgin Group Richard Branson Pricing

    • 1524 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Virgin Mobile

    • 707 Words
    • 3 Pages

    1. Given Virgin Mobile’s target market (14 to 24-year-olds)‚ how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan‚ be as specific as possible with respect to the various elements under considerations (e.g.‚ contracts‚ the size of the subsidies‚ hidden fees‚ average per-minute charges‚ etc.). I believe Virgin Mobile has two options. The first option is the obvious for their target market and any new

    Premium Pricing Mobile phone Marketing

    • 707 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Virgin Mobile

    • 953 Words
    • 4 Pages

    There is nothing that will prevent Virgin from competing to an untapped market. • Threat of Substitutes – Weak o There are very few substitutes available that offer mobile and immediate communication. Alternative like pagers are outdated & this target market cannot afford sophisticated PDA service. • Degree of Rivalry – Strong o Competitors have brand recognition in the US and have the majority of the market share. Financial Analysis: Initially‚ Virgin may have no great profits since

    Premium Mobile phone Marketing

    • 953 Words
    • 4 Pages
    Powerful Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50