ASSIGNMENT 2: PRADA Refer to the HBS case "Prada: To IPO or Not to IPO" and answer the questions below. Note: Complete the related textbook chapters (RWJJ Chapters 14‚ 15 & 19) before attempting this case. WHAT IS THE PROBLEM SAID TO BE FACING PRADA? Prada got some financial trouble. First‚ Prada failed for several times to IPO due to various reasons like SARS‚ financial crisis‚ etc. Second‚ because of the long-term debt maturing in one year‚ Prada needed to raise more than 1 billion euros
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1. How would you evaluate the capital budgeting method used historically by AES? What’s good and bad about it? “When AES undertook primarily domestic contract generation projects where the risk of changes to input and output prices was minimal‚ a project finance framework was employed.” Usually‚ project finance framework is used when the project has predictable cash flows‚ which can easily represent operating targets through explicit contract. When cash flows are certainty‚ the company can have
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F523 - SPRING 2013 BOEING CASE 1. What is the appropriate required rate of return against which to evaluate the prospective IRR ’s from the B ANSWER:The appropriate rate of return against which to evaluate the IRR is the risk-free rate‚ plus the market risk 1a. Please use the capital asset pricing model to estimate the cost of equity. At the date of the case‚ the 74 over T-bonds. Which beta‚ risk-free rate‚ and risk premium did you use? Why? Financing Components Debt Equity Market Values Weight
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expectations throughout those countries. In Hong Kong‚ children’s birthdays had traditionally gone unrecognized‚ but McDonald’s introduced the practice of birthday parties in its restaurants‚ and now such parties have become popular among the public. Case 2: 1.
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Kristen Swanson’s theory of caring is similar to Watson’s theory of caring‚ except I believe that she defines the theory in a simpler and clearer fashion. Swanson uses five processes instead of Watson’s ten carative factors. However‚ I believe that she simplifies the theory by grouping Watson’s factors together. Swanson’s five factors include: “Knowing‚ Being With‚ Doing For‚ Enabling‚ and Maintaining Belief.” For example under the first process of “Knowing”‚ Swanson grouped Watson’s carative factors
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An expense is normally incurred by a firm to generate sales‚ e.g. promotional expenses which are selling expenses which are directly related to the generation of sales. Most of the expenses normally form a part of operating expenses and are included in ‘cost of sales’. It may either be raw materials‚ labor‚ etc.‚ or capitalized assets which are either depreciated or amortized over a period of time. These are known as matching costs. The other types of costs are ‘period costs’ which are mostly mentioned
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Introduction Cooper Industries‚ Inc. is a manufacturer of heavy machinery and equipment. It has acquired some companies in the past as part of their expansion plans. Cooper acquires companies that are leading in their area of business‚ have a large market share and is the leading company in their area of operation. Currently‚ Cooper is focusing on building a hand tool business with a full product line that would use a common sales and distribution system and joint advertising. In this effort‚ Cooper
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‘’ HOW CLEANLINESS AND SENSE OF BEAUTY CAN INFLUENCE THE LIFE OF AN INDIVDUAL? ‘’ Cleanliness is the absence of dirt or undesirable substances which include bad smells‚ rubbish‚ dust‚ stains‚ muck and whatever else! It can refer to how clean an object is‚ how clean fabrics are‚ or even personal hygiene in general. Cleanliness is used in health and beauty‚ too. The term comes from something lacking on odour‚ and has an avoidance of spreading dirt contaminating others. Hence‚ cleanliness talks
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&& PURPOSE Have you ever bitten in to a cookie and thought‚ "this is the best cookie in the whole wide world!"? Was it homemade? Store bought? Everyone has a favorite cookie. Some prefer chocolate-chip‚ peanut butter‚ others prefer oatmeal raisin. Whatever your favorite type of cookie is‚ you’re probably always wanting batch after batch. In this science fair project‚ you can continue your quest for the "best" cookie by seeing if a small change in your cookie recipe changes the flavor. -HYPOTHESIS
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MARKETING STRATEGY Ryanair case What is your assessment of Ryanair launch strategy? From my point of view‚ the strategy implemented by Ryanair was perfect because it is focused on capturing those passengers who have the price as the main criterion in choosing the mean of transport. There is a wide difference between the fare of the air companies with the ferry or rail giving rise to another variables‚ as comfort or no time‚ do not influence by the time of the decision-making. However‚ Ryanair
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