Question #01 Q # 1. What is international marketing? How it is different from domestic marketing? International marketing: International marketing involves recognizing that people all over the world have different needs. Companies like Gillette‚ Coca-Cola‚ BIC‚ and Cadbury Schweppes have brands that are recognized across the globe. While many of the products that these businesses sell are targeted at a global audience using a consistent marketing mix‚ it is also necessary to understand
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ASSIGNMENT 2: PRADA Refer to the HBS case "Prada: To IPO or Not to IPO" and answer the questions below. Note: Complete the related textbook chapters (RWJJ Chapters 14‚ 15 & 19) before attempting this case. WHAT IS THE PROBLEM SAID TO BE FACING PRADA? Prada got some financial trouble. First‚ Prada failed for several times to IPO due to various reasons like SARS‚ financial crisis‚ etc. Second‚ because of the long-term debt maturing in one year‚ Prada needed to raise more than 1 billion euros
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1. How would you evaluate the capital budgeting method used historically by AES? What’s good and bad about it? “When AES undertook primarily domestic contract generation projects where the risk of changes to input and output prices was minimal‚ a project finance framework was employed.” Usually‚ project finance framework is used when the project has predictable cash flows‚ which can easily represent operating targets through explicit contract. When cash flows are certainty‚ the company can have
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RUSSIAN BUSINESS CONTEXT FINAL ASSIGNEMENT GAZ Group Russia: the Gazelle light commercial truck 1. What were the major challenges facing Bo Andersson when
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F523 - SPRING 2013 BOEING CASE 1. What is the appropriate required rate of return against which to evaluate the prospective IRR ’s from the B ANSWER:The appropriate rate of return against which to evaluate the IRR is the risk-free rate‚ plus the market risk 1a. Please use the capital asset pricing model to estimate the cost of equity. At the date of the case‚ the 74 over T-bonds. Which beta‚ risk-free rate‚ and risk premium did you use? Why? Financing Components Debt Equity Market Values Weight
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and brand image‚ waterfall equals good‚ clean taste Weakness Slowing growth in pitcher market Lack of product diversity Change in customer preferences‚ deficient attention paid to health concerns Existing channel relationships may not work for faucet launch Opportunities Untapped markets to be explored‚ possible new segment with faucet filter Migrate current customers to new faucet‚ pitcher becomes a “stepping stone” New product appeals to health safety concerns Threats
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An expense is normally incurred by a firm to generate sales‚ e.g. promotional expenses which are selling expenses which are directly related to the generation of sales. Most of the expenses normally form a part of operating expenses and are included in ‘cost of sales’. It may either be raw materials‚ labor‚ etc.‚ or capitalized assets which are either depreciated or amortized over a period of time. These are known as matching costs. The other types of costs are ‘period costs’ which are mostly mentioned
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Jonathan Santos Professor: Steven Bellavia Introduction to Business and Technology February 17‚ 2010 Case Study #2: Business Problem Romantic Relationship Gone Sour‚ Affecting Productivity Many people may think falling in love with a co-worker is an obvious side effect‚ since we spend most of our time at work. If the couple is in love and all is going well in the relationship‚ some may probably say that productivity may go up. Since there is no concrete evidence to back this
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• If Franchisees buy things from informal sources or the above confinement on wellsprings of supply is unenforceable‚ sovereignties are forced or (if eminences are as of now part of the framework) balanced upward significantly to compensate for lost income at the Franchisor/partner level. • If Franchisees don’t get deals/item buy shares‚ they can lose their regional rights‚ be ended and/or ineligible for reestablishment. • If you are uncomfortable with the working association with a Franchisee
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After carefully reviewing the case study: Predicting Harry’s Work Effort; I feel that Harry’s motivation is “just acceptable” for his job performance. Overall I felt that the most important thing to Harry was his reputation among his friends and he had irrational concern that they would make fun of him. However‚ he did point out that job security was most important. On getting a raise he valued it at a .5 and scored a promotion at a .9. According to Harry he felt that he had a 50-50 chance of getting
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