Assignment/Project Front Sheet CIM Membership Number: 14645314 Unit Title: Unit 1 – The Marketing Planning Process Level/Award: Professional Diploma in Marketing (OPDM16) Accredited Study Centre CIM Academy By submitting this assessment I confirm that I understand and abide by the CIM’s plagiarism and collusion regulation. I confirm that in forwarding this assessment for marking‚ I understand and have applied the CIM policies relating to word count‚ plagiarism
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08 Fall Rituals: Strategic Marketing Plan Exporting Rituals to India Table of Contents 1 Introduction 4 1.1 Background 4 1.2 Problem statement 4 1.3 Main research question 5 1.4 Sub questions 5 1.5 Missions and Goals 5 2 (Current) External analysis 6 2.1 Market Analysis 6 2.1.1 Total market 6 2.1.2 Market segmentation 7 2.1.3 Target group 7 2.1.4 Customer characteristics and behavior 7 2.1.5 Positioning 7 2.2 Environmental / Trend Analysis 7
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Spice campaign could influence it. What are those business goals? • • Old Spice marketing strategy – where to shoot? Product line – who is the next ‘product hero‘ after the body washes? • • Promotion and all about media and communication Answering key questions: • Why campaign is succesful? • Should Old Spice campaign be continued? • If yes‚ within which strategic direction? Summary of marketing opportunities. • Cascading Business Objectives Let‘s restore and speak about Old
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Islamabad‚ Pakistan Anindita Mukherjee Senior VP and Chief Marketing Officer Frito-Lay North America 7701 Legacy Dr‚ Plano‚ TX Dear Ms. Anindita Mukherjee‚ We are pleased to submit you the report you requested on September 21‚ 2012. The report is entitled “Strategic Marketing Plan for Frito-Lay”. This report provides information of current and potential target market for Frito-Lay. This document consists and concentrates on the existing marketing strategies and recommends strategies to improve the current
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tried to think of what company to research on.Being military‚ I thought seriously about researching more about the defense contractors that serve our mission.Upon further thought‚ I realized defense contractors would be a poor choice since their marketing tactics would behard to research. I then got the recent Fortune magazine to research the Fortune 500. Walmart‚ ranked number one;may have been a good choice since my husband claims we should own stock with how much I shop there.However‚ I decided
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Strategic Planning‚ Learning Theory‚ and Training Needs Analysis Carolyn Haines Professor: Ulysses Weakley Business 407 October 28‚ 2011 Strategic Planning‚ Learning Theory‚ and Training Needs Analysis 1. Identify the five phases of the training process model (TPM); explain fully the process that goes on in each of the phases. A company uses a training process model to identify training issues and how to fix them‚ so the employees will poses the KSA’s needed to do their
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Assignment One: Strategic planning‚ learning theory‚ and training needs analysis Strayer University ASSIGNMENT ONE Identify the five phases of the training process model (TPM); explain fully the process that goes on in each of the phases. The five phases of the training process model are as follows; 1. Analysis Phase – In the analysis phase‚ companies determine where there are performance gaps and how they will address those gaps. They must determine whether the performance
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Strategic Analysis Tools for High Tech Marketing Carmo A. D’Cruz Xodus Business & Technology Solutions‚ Inc. www.XodusBTS.com Abstract High Tech Marketing is characterized by high levels of technical and market uncertainties‚ rapidly declining prices‚ collapsing markets and shortening product life cycles. Conventional strategic analysis tools are inadequate for effective analysis in developing high tech marketing strategy. This paper reviews a portfolio of cotemporary strategic analysis tools that
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Knowing Your Role: The Challenges of Gender Stereotyping and Nonconformity John Mayer won a Grammy award for Song of the Year in 2005 for a song entitled “Daughters.” The song is essentially telling fathers to rear their daughters in a way that will be beneficial to their future relationships with men. As someone that once wanted to be a songwriter‚ I can appreciate this from an aesthetic perspective. It’s very organic in it’s composition; however‚ one of the primary messages of this song can
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both internally and externally‚ leveraging the power of social networking and computing‚ fostering collaboration amongst partners and competitors to learn and work alongside‚ viewing opportunities with a wide perspective and developing appropriate solutions. The need of the hour is to switch from product to customer centricity – to look beyond products and to segment customers by analysing psychographic instead of demographic information. It will require MetLife India to change its thinking‚ measure
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