Briefly Information of Company Harley-Davidson Harley-Davidson (Harley)‚ a leading automotive company‚ which produces heavyweight motorcycles‚ motorcycle parts‚ accessories‚ apparel and general merchandise. The company also provides financial services such as wholesale and retail financing and insurance programs. The company primarily operates in the US and Europe. It is headquartered in Milwaukee‚ Wisconsin and employs about 9‚755 people as on 31st December 2007. The company recorded revenues
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Competitive Landscape Harley Davidson‚ as a producer of motorcycles‚ competes as part of the “Recreational Vehicles” industry. Winnebago‚ Polaris‚ Thor‚ Arctic Cat‚ and Marine Products are just some of the companies that also compete under Recreational Vehicles‚ but these companies dominate the industry comprising of 92% of the market share. These 5 companies specialize in manufacturing boats‚ jet skis‚ snow mobiles‚ and terrain vehicles such as four-wheelers‚ Polaris being the only company
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Sonia Y. Farfan Murte 10/20/2014 Harley-Davidson Memo To be competitive in today’s market‚ companies need to evaluate their organizational capabilities from time to time. This allow companies in different industries to attract their customer’s attention by offering uniqueness and creativity in products that stand out from the competitors. By innovating and constantly updating their products‚ companies are always able to target and attract more customers. Harley Davidson‚ one of the most famous companies
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manufacturing practices to decrease production costs (S5‚ T5) WT Strategies 1. Recruit new investors for more financial resources (W4‚ T3) 2. Create new‚ low priced product line such as motorized scooters (W2‚ T5) 3. Space Matrix [pic] Harley-Davidson’s Space Matrix shows that its strategy falls under the Aggressive
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1. Historically‚ how did Harley-Davidson manage to dominate the U.S. market? How did it do so and what were its sources of competitive advantage? And starting in the 197-s Harley Davidson got into trouble‚ what change? Internally? Externally? 2. What were the major ingredients of the Harley-Davidson’s transformation process? What elements seemed to you to be the most important? What three or four lessons summarize the experience of Harley Davidson? 3. What are Harley’s current sources of
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Strategic Audit of Harley-Davidson Case 16 Strategic Management MGMT 436 Group 5 Current Situation (Jw Hayes) A. Current Performance 2008 Revenue 2008 $5.59 billion down from $5.73 billion in 2007 Net Income $654.7 million down from $933.8 million in 2007 Earnings per stock share $2.70 down from $3.74 in 2007 Motorcycles sold 303‚470 down from 330‚619 in 2007 http://investor.harley-davidson.com/ReleaseDetail.cfm?ReleaseID=360949 B. Strategic Posture Mission We ride
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Q1. ) 1. Which of Porter’s generic strategies is H-D using? Will this strategy work for all of the countries described in the case? Why or why not? According to Porter Generic Strategies‚ Harley-Davidson Company uses “Differentiation Strategy” by offering its heavyweight motorcycle through the distinctive designs. Also‚ as a leader of heavyweight motorcycle manufacturers‚ more than 100 years old existed in the market‚ its American icon and nostalgia make H-D become traditional brand. Therefore
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Final Recommendations pg 3 1 Introduction Harley-Davidson Motorcycles have been around for just over 100 years. They became popular after World War II and had continued success until the 1970’s when the company was sold. In 1981 a group of executives bought the company and turned it around into what it is today. Harley-Davidson has had some hard times and some images to shed to get to where it is now‚ but it has been and are still
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1.0 Executive Summary Harley-Davidson is a company that despite enjoying nearly 15 years of being a leader in the market place and capitalizing on strong sales growth‚ find themselves reevaluating their overall strategy. The analysis below goes through the each level of the market-place to determine where‚ what and how change can take place. At the industry level‚ it is clear that the mature product life cycle necessitates stronger price competition‚ further expansion into foreign markets and
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Harley-Davidson: Enterprise Software Selection Question to ask when analysising case study 1] Describe the company background‚ management practices‚ and the organization structure. 2] Describe the IS organization within Harley-Davidson. What are the key advantages of this type of organization? 3] What was the role of the purchasing organization/function with PPG? Who provided leadership to the purchasing organization/function? What was Berryman’s assessment of the purchasing organization
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