Construction and Validation of a Scale to Measure Celebrity Endorsers’ Perceived Expertise‚ Trustworthiness‚ and Attractiveness Author(s): Roobina Ohanian Source: Journal of Advertising‚ Vol. 19‚ No. 3 (1990)‚ pp. 39-52 Published by: M.E. Sharpe‚ Inc. Stable URL: http://www.jstor.org/stable/4188769 Accessed: 22/05/2009 06:55 Your use of the JSTOR archive indicates your acceptance of JSTOR’s Terms and Conditions of Use‚ available at http://www.jstor.org/page/info/about/policies/terms.jsp.
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industry‚ helping companies‚ investors‚ and other interested market participants understand how key qualitative and quantitative risk characteristics are likely to affect rating outcomes. This methodology does not include an exhaustive treatment of all factors that are reflected in Moody’s ratings but should enable the reader to understand the qualitative considerations and financial ratios that are usually most important for ratings in this sector. This rating methodology replaces the Global Telecommunications
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six underlying factors for corporate governance viz.‚ social responsibility‚ legal system‚ competitive advantage‚ long term‚ transparent system‚ and healthier practice. The findings of the paper reveals that the there is no significant difference in the awareness of corporate governance among professionals and non-professionals. Also results of the z test applied between professionals and non-professionals for the difference in factors gave the similar results. Only for one factor competitive advantage
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simulation apparently occurs in a vacuum for the first sequence. First‚ the "Price" is not a critical factor in a true oligopoly marketplace. In a true oligopoly‚ firms use non-price factors in order to generate larger revenues and larger market share. With a market penetration of over 40 percent‚ the firm has a strong brand presence and large market share already‚ and in theory non-price factors should be more important. Second‚ the simulation
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derived from a French word “entre” that was originally used to refer to leaders of military expeditions. Early entrepreneurs provided men and materials needed by feudal lords to wage wars. Entrepreneurship refers to a skill or ability to mobilise the factors of production‚ i.e. land‚ labour‚ capital and ability to use them to produce new good and services. The entrepreneurial function may be performed by a single individual or a sole proprietor‚ or by several individuals’ i.e.‚ partners and companies
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of career plateau among the Admin Staffs‚ Support Staffs‚ Teaching Staffs‚ Technical Staffs in education sector‚ its effects and strategies to remove the career plateau. The Major finding of this study is that career plateau is a major contributing factor of employees dissatisfaction‚ organization commitment and employee turnover. Technical staffs have more career plateau. Management and other stakeholder to develop the best strategies to manage career plateau in the organization. Keywords: Career
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marital status‚ children) Motivations (aspirations and goals) Founding strategies (strategies and management teams) Initial capital resources (debt‚ equity‚ financing) Investment process (structure‚ stage) Networks (family and social) Inhibiting factors (barriers and obstacles) International (countries‚ international comparisons) Public Policy/Government 2.Please list down at least five practical suggestions to remove technical and social barriers of women entrepreneurs in Pakistan. Women become
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PROJECT REPORT ON EFFECT OF PROVOCATIVE ADVERTISEMENTS ON DEORDORANT SALES Executive summary: Today‚ in the market there are thousands of brands‚ millions of products and their different varieties being offered by different companies. In such a situation it becomes very difficult for the customer to take buying decision rationally and wisely. Every day we see lot of advertisements on the television‚ or posters on the billboards‚ or pictures
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The external factors that affect consumer choices can drastically affect the company’s performance. Therefore‚ marketers should take into account all those factors by tailoring and monitoring the possible changes that may affect the profit and their sustainability in the respective industries. Although‚ there are also internal factors that contribute in consumer choices; nevertheless‚ we will mainly focus on the external factors which is basically the external environment that can affect consumers
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has become a serious problem today in the workplace. Fox News and Bill had a Fiduciary relationship‚ and in that relationship the purpose of these is that one benefits the other. Bill brought in millions of viewers from his hit show “The O’Reilly factor” and Fox news gave him a pretty paycheck. By law in Fiduciary relationship‚ high standards are required from the principle Fox News ‚ to the Agent‚ Bill O’Reily. There is special confidence given to Bill in return they expect him to act in good faith
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