Radio One Radio One Inc. was founded by Catherine Hughes in 1980. Radio One was the largest radio group targeted to African Americans. They had remarkable success by purchasing underperforming stations and went from only 7 stations in 95 to 28 in 99. In 1980‚ Hughes and her husband raised enough money to purchase WOL-AM in Washington‚ D.C. for just under one million dollars. This increased their credibility. Radio One’s strategy was to provide urban-oriented entertainment‚ with information easily
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Explain how logos‚ ethos and pathos are used in advertising. Advertising is a form of communication for marketing used to encourage‚ persuade or manipulate the audience to continue or take new actions. Many companies‚ be it a popular brand like apple or a local brand like F&N‚ use advertising to market their products. In order for these advertisements to be effective they need to be rhetoric and so‚ use the three forms of rhetoric: Pathos‚ Logos and Ethos to persuade the audience to purchase their
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March 16‚ 2010 Chapters 5 and 6. Substance Strategies Tribes Chiefdom States Band societies: (hunter/gathers) Small groups (40) Nomadic (mobile) Loose territory Circulation of kin/groups Advantages: Variety Resource Consumption exchange Egalitarian (equal) gender roles craft special p.o.p sustainability guns germs and steel… movie March 18‚ 2010 tribes: sociocultural system No centralized Authority diffused
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"Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products‚ services or ideas by identified sponsors through the various media” It is also done to build a brand identity and communicate changes in old products or introduce new product/services to the customers. Advertising has become an essential element of the corporate world and hence companies allot a considerable amount of resources towards their advertising budget. There are
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with SDR technology used in mobiles. VLSI technology makes the mobile affordable and SDR technology make its flexible. Coming to the role of soft ware define radio abbreviated as SDR‚ it helps one to access different net works like CDMA‚ GSM‚ WILL etc. Basically SDR is radio communication system which can potentially tune to any frequency band and received any modulation across a large frequency spectrum by means of little hard ware as possible and process it signals through soft ware. VLSI CHIP
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Popular Music and Society Vol. 34‚ No. 4‚ October 2011‚ pp. 455–473 Music Radio and the Record Industry: Songs‚ Sounds‚ and Power J. Mark Percival The nature of the economic‚ social‚ and cultural relations between the radio industry and the record industry is most often characterized by both academics and practitioners as symbiotic‚ that is‚ both parties benefit from the interaction. Music radio needs records to fill airtime and to attract audiences and the record industry needs the kind of pervasive
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Radio was originally created for the purpose of communicating with ships out to see and emergency broadcasting. Throughout history the United States government has had a major influence on the evolution of radio. The government was responsible for fostering ownership regulations for the stations in an effort to regulate information transmissions and military security. Unfortunately‚ in doing so the ownership of radio stations became about individual profit rather than national security. The
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Korean Wave Hanryu‚ the Korean wave refers to the significant increase in the popularity of South Korean entertainment‚ trends and culture beginning in the 1990s‚ especially in countries of Asia‚ and more recently in other parts of the world. It presents a prodigious surge in the international visibility of Korean culture. The terminology was coined in mid-1999 by Beijing journalists‚ appalled by the fast growing popularity of Korean wave in China. The wave is more than a mere cultural phenomenon;
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to satisfy consumer’s needs‚ the advertising can be a crucial factor in decision making process. In simple words‚ advertisement is distributing information addressed to target group of consumers about the product and its features. Nowadays it became a usual thing for almost every industry. If you look around‚ you understand that all around us is advertisement. And more often question rises whether advertising is information or manipulation. On one hand advertising could be informative in terms of
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Gut‚ 1962‚ 3‚ 181 Methods and techniques Telemetering from within the body using a pressure-sensitive radio pill B. W. WATSON‚ B. ROSS‚ AND A. W. KAY From the Regional Medical Physics Department and the University Department of Surgery‚ Royal Infirmary‚ Sheffield It has been an aim of the clinical physiologist to be able to measure continuously such physiological variables as pressure‚ temperature‚ and hydrogen ion concentration under conditions of minimal disturbance to the subject or his
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