between CSR communication‚ identity‚ image and reputation. 31 8.6 Preliminary conclusion 31 9.1 The perfect identity - Aaker’s brand identity planning model 34 9.2 A framework for CSR communication (SKC) 37 10. Apple inc. – The most admired company in the world (LMP) 41 11. Apple and CSR (SKC) 43 11.1 Apple’s current CSR situation 43 12. Apple’s brand identity (LMP) 49 12.1 Apple’s mission statement 49 12.2 Brand-as-product 50 12.3 Brand-as-organisation 52 12.4 Brand-as-person 53 12
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* Name : Ashu Kapoor * Enrollment No. : A2028711170 * Course : BJ&MC 2nd semester * Guide: * Institute: Amity School of Mass Communication. TERM PAPER TOPIC : APPLE ACKNOWLEDGEMENT I would like to express my greatest gratitude to the people who have helped & supported me throughout
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reputation and awareness Apple Inc. has developed both band equity and brand awareness among the consumers in the electronic industry for nearly forty years. The brand equity of Apple Inc. will allow iwatch to be priced at a high rate due to the value the consumer will place in the product. Current Apple user and potential Apple consumers will want to buy an iwatch due to their brand awareness to Apple Inc. They have used more than one device of Apple‚ and they think that Apple fulfill their physical
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action=index&itemId=0470374942&bcsId=4881. Based on the information in the 2007 Annual Report‚ answer the following questions. For each question‚ note the page number(s) on which you found the information to answer the question. Your answers should be complete sentences. For the ratios‚ show and label (write the formula in words and numbers) all computations. Each student‚ as a member of a group‚ is required to complete the Financial Reporting Problem. You may self-select your group for this assignment; groups may have no more
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identifying the financial weakness and strengths of the company. 1.1 Meaning of Ratio Analysis Ratio analysis has been view as a primary technique of the analysis of financial statement from various aspects of business. (Brigham & Houston‚ 2004 p. 95)state” Ratio Analysis involves comparisons. A company’s ratios are compared with those of other firms in the same industry‚ that is‚ to industry average figures.” Ratio refers to the relationship expressed in mathematical term among a set of
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Historical Background of JBPL2.Company’s Logo3.Company’s Vision4.Company’s Mission5.Introduction to the product- Soft Drinks6.About the Soft Drinks7.How Soft Drinks are made8.Soft Drinks produced by JBPL9.Punch lines10. Mile Stones11. Departments 7 History psiCo‚ Inco¢ po¢ £ t¡ dis a Fortune 500‚ American globalcorporation headquartered in Purchase‚ Harrison‚ New York‚ withinterests in the manufacturing‚ marketing and distribution of grain-based snack foods‚ beverages‚ and other products
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Apple Company Market Research Project MKT 305 By: Shivam Shah‚ Kimberly Sahara‚ Carol Medina‚ Candice Koh‚ Jaaron Holmes‚ TaDarrius Douglas Table of Contents Introduction………………………………………………………………………………………..3 Environmental Scan…………………………………………………………………………….....5 Economic Impact……………………………………………………………………….....5 Technology Trends………………………………………………………………………...6 Political-Legal Trends…………………………………………………………………......6 Socio-Cultural Trends…………………………………………………………………......7 SWOT
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Individual Case Study: Apple Inc. 9.20.13 Apple‚ arguably the most valuable company in the world‚ from the perspective of market capitalization‚ has a unique business model and compelling strategy that allows the company to flourish regardless of competition‚ economic hard times‚ and changing societal trends. A top pick among consumers‚ Apple is undoubtedly a powerhouse in the electronic‚ software‚ and entertainment industries all of which are venues by which Apple has grown‚ developed‚ and
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Ratio Analysis Name: Agbasimelo E. Ifeanyi Roll no: @00316215 Instructed by: David Wright PART A PAGE 1.1 Sales turnover index 4 1.2 Gross profit margin 4 1.3 Net profit margin 5 1.4 Return on capital employed 5 1.5 Current ratio 6 1.6 Acid test ratio 7 1.7 Interest cover ratio
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background: Apple is an American multinational corporation that manufactures‚ designs‚ markets and sells mobile communication and media devices‚ digital music players‚ personal computers‚ consumer electronics and softwares and provides related services. The company’s variety of products such as Ipod music player‚ which has been an experience for Apple in dramatic growth since 2001‚ Ipad‚ Imac‚ Apple TV‚ professional software support and application through Itunes store‚ IBooks store‚ Apple Store‚ compatible
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