the owner of Celebrex in 2004. (en.Wikipedia.org‚ 2013) In 1999 Merck and Co. Inc. introduced a new drug to treat arthritis. It was called Vioxx (rofecoxib). The drug was marketed worldwide. It was marketed in 80 countries and used by 84 million people. (Anne Asher‚ 2010) Both of these drugs are in the same drug class‚ COX-2 inhibitors and can be used to treatment of osteoarthritis‚ rheumatoid arthritis‚ acute pain and painful menstruation. In 2003 Vioxx sales were 2.5 billion while Celebrex sales
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title: Advertising. Lecturer: Phạm Thị Phương. Group: 9 Students name: Đỗ Tùng Anh Nguyễn Phương Anh Đỗ Danh Đạt Nguyễn Nguyễn Nguyên Anh Nguyễn Thị Kim Oanh. Ha Noi‚ Vietnam. Table of Contents 1. Situation analysis Company history Product evaluation Consumer evaluation Competitor evaluation 2. Marketing goals 3. Budget 4. Advertising recommendation
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There are many types of companies that carry false advertising in their products in order to increase commercial sales. In today’s world‚ we all want our money’s worth of what we are purchasing. In false advertising‚ we are being mislead and deceived in what we are really buying. Weight loss products often advertise that if you indeed take their product‚ you will lose the desired amount of weight. They show you pictures of people who have lost weight “using this product” and in addition to the
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William Carlos Williams‚ “This is Just to Say”. This poem was so short and so simple but seemed to be so much more than what it really is. The poem by William Carlos Williams; “This is Just to Say” is difficult to dissect. In shorter poems the perception of what it actually means I feel is harder to find. Being the poem is only 28 words and no word is over 3 syllables it seems that this was an intended note left for someone to find. This poem; This is Just to Say was written in 1934 and it is still unknown
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Some people say that parents should decide on what kind of medical care their children should receive‚ while others believe that this is the state’s responsibility Discuss both views and give your opinion Although almost everyone agrees about the necessity to provide children with the best healthcare‚ there is some dispute about whether parents or the government should decide what that care is. My own view is that while governments may adopt a general policy for children’s medical care‚ parents should
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Is it wrong for the government to take away one’s freedom to eat to their liking? Some argue that it is since it can save time‚ money and lives from the country’s citizens. Others disagree because they say it takes from the rights of the citizens in terms of freedom. Though in all honesty‚ the government should intervene in the average citizens diets; the amount of benefits that come with it greatly outweigh the idea of freedom towards being able to choose what one wants to eat. When thinking of
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purchase‚ what they would like to purchase. The profile of buyers for kodaks c130 multi-function printer can be differentiated from that of people who purchase kodak’s more advanced esp office 6150 printer. Armed with that information Kodak is able to target each type of customer more precisely with its retail packaing‚ product descriptions‚ and advertising placements. Instead of advertisint its entire ink-jet printer in a broad publication‚ Kodak will target prospective 6150 buyers through a lower-cost
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risk tobacco‚ alcohol and prescription drugs are front-runners for debate. With statistical data in mind it is obvious that each of these three industries manufacture and promote products that are hazardous to the consumers health. Should there be advertising restrictions on products that pose an immediate health risk to consumer? b. Sources i. Past and present bans ineffectiveness ii. Advertisement Restriction is violating first amendment iii. Putting the health
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BIG THING ADVERTISING Scoot Advertising Proposal BigThing Advertising 24C Seah Street Singapore‚ 189702 T (65) 63678714 F (65) 63678712 enquiries@bigthing.com BigThing Table of Contents Executive Summary Situational Analysis Key Strategy Creative Strategy Creative Execution Promotional Activities Media Selection Activity Plan Summary of All Cost Campaign Evaluation Appendix 2 3 8 12 14 16 20 24 24 25 26 Scoot Advertising Proposal 1 BigThing Executive
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and safety of all my staffs. I have to consider proper way of doing work‚ risk factor at the work place and working environment. After all it is a workplace many things can be really dangerous and can also cause some serious injuries to staffs or any other people. In my workplace some of my team members are refusing to wear protective hearing devices when working in close proximity to very noise equipment. The damage cause by loud noise may result in long term health effects to my staff as well
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