PROJECT REPORT ON CADBURY INTERGENERATIONAL BRANDING BY BRAND SUBMITTED TO: Prof. Jone Mathews SUBMITTED BY: APURV SINGH (PGFA1108) NIKITA KHANNA (PGFA1130) PAARIJAT (PGFA1131) PAYAL GUPTA (PGFA1132) SANCHI MALHOTRA (PGFA1140) SHOBHIT MITTAL (PGFA1144) Executive Summary The story of Cadbury Dairy Milk started way back in 1905 at Bournville‚ U.K.‚ but the journey with chocolate lovers in India began in 1948. Currently Cadbury India operates in five categories‚ which are Chocolate
Premium Cadbury plc Brand Chocolate
What is Integrated Marketing Communications (IMC)? Integrated Marketing Communications (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message. Its goal is to make all aspects of marketing communication such as advertising‚ sales promotion‚ public relations direct marketing‚ online communications and social media work together as a
Premium Chocolate Marketing Cadbury plc
What to order: - Sunday Veg lunch combo (paneer chatpata‚ dal tadka‚roomali‚zeera rice‚ double ka meetha) - Monday Veg lunch combo (paneer chilly‚ dal makhini‚ roomali‚ veg noodles) - Tuesday lunch combo (gobi‚dal fry‚roomali‚ ghee rice‚ double ka meetha) - Wednesday lunch combo paneer makhini‚ dal fry‚ roomali‚ veg fried rice‚ gvlab jamvn) - Thursday lunch combo (vegetable‚ dum birayni‚ double ka meetha) Why people should eat there: For vegetarian and vegan‚ Mezbaan Restaurant surprises and excites
Premium Indian cuisine Indian cuisine
hit upon a really great Big Idea. The concept is very much Indian and offers huge opportunity for creatives to weave great stories for the brand. Watch the launch ad here : Shubh Aarambh The concept also gels with the brand’s tagline " Kuchch Meetha Ho Jaye ". The launch campaign is targeted at younger generation and hence the brand added a little humor and twist into the campaign. Shubh Aarambh is a great idea for this great brand. It will be interesting to see how Dairy Milk milks this
Premium Cadbury plc Cadbury Dairy Milk Chocolate
The narrator is able to give the reader a more reliable picture‚ regarding the relationship between Peter and Sonia‚ and the mum meddling in Sonia’s private life‚ compared to if it had been a first person narrator. Howev-er‚ the point of view‚ which the narrator uses‚ is Sonia’s. By doing so‚ the narrator becomes limited and loses credibility‚ seeing that the thoughts and feelings Sonia is having throughout the story are included in the narration. This and the fact that her thought are not marked
Premium Narrative Fiction Narrator
Archiving your dreams and find the path to your own future‚ it is hard‚ it might be hard when life comes in the way. Sonia knows all about this‚ as she takes the part as the lead character in Allison Moore’s short story Eastmouth from 2014. The young woman is trapped in a destiny‚ where she is just as far in‚ as she will ever be out. The short story is written in a third-person narrator. The story is told through Sonia’s eyes‚ as she is the narrator‚ though the information and point of view are
Premium Woman Woman Short story
under sincerity category because the positioning statement (JAHA MAMTA WAHA DALDA) shows the sincerity towards customers and culture. Cadbury dairy milk is also the good example of sincerity because they are positioning themselves as “Toh phir kuch meetha ho jaye” which shows that it is used on the occasions of happiness and also shows sincerity and respect toward customers. There customers are kind and family-oriented. Excitement: These type of products promote daring‚ imaginative and adventurous
Premium Brand Cadbury plc Tea
of characters. In Fydor Dostoyevsky’s Crime and Punishment‚ these ideas took human form‚ and can be described as "an idea always having a skin around it‚ a human personality." Dostoyevsky’s character‚ Sofia (Sonia) Marmelodov‚ is a true example of this. Sonia represented the human propensity for suffering‚ and the ability of one to remain pure while being surrounded by filth and degradation. She truly showed how strong and great the human spirit can ultimately be.
Premium Fiction Crime and Punishment Literature
bedroom house for six years. For the purpose of this assignment all the names have been changed and the family have given their consent to the observations. (Sonia Morris) Mum – teacher for a local primary school‚ original from Leeds (Paige Morris) Toddler – 3 years old girl‚ she goes to the local nursery attached to the school Sonia works in. (Lewis Morris) Father – ICT consultant Genogram Observation Analysis Using observational methods are helpful in describing individual’s
Premium Sociology Family Social work
whenever there is something special happening in life. So if the person scores a century in cricket or the old men win the football match or when the girl is about to get married‚ she is shown to be celebrating that with a Cadbury. 2. Tagline – Kuch Meetha ho jaye The advertisement with this tagline involves Mr. Amitabh Bachchan. The positioning here is completely opposite to the one we discussed above. Here‚ it’s focusing on celebrating every small event/happiness in life with a Cadbury instead
Premium Amitabh Bachchan Advertising Marketing