Sonic: America’s Drive-In - Case Analysis Table of Contents i. General Background / Key Issues ii. Analysis a. Internal Analysis b. External Analysis c. Business-level Strategy d. Corporate-level Strategy e. Structure and Controls f. Strategic leadership/ Entrepreneurship iii. Case Recommendations iv. Referenced i. General Background / Key Issues Sonic was created over 50 years ago‚ the enterprise started as a small drive in
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* Do you think Sonic would have grown as large as it did today if it had remained a sole proprietorship? Why or why not? * What were the advantages and disadvantages to sonic of each form of business ownership? * There have been lots of drive-in and fast food restaurants over time. In your opinion‚ what makes Sonic and other major franchises more successful than others? I personally do not think that Sonic wouldn’t have grown as large as they are now if they would have remained a proprietorship
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a competitive market‚ a business’s main purpose is to create value for customers‚ because it is basically the consumer who essentially determines what a business is‚ even the future success of a business (Karl‚ 2009). For service marketing‚ which is the form of marketing focuses on processes deeds and performances‚ service quality is only way for customers to evaluate their experiences (Susamoo‚ 2012). Hence‚ the service quality is one of the most important factors that any service organisation should
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Executive Summary SONIC America’s Drive-In is a fast food joint where customers drive into a car slot and order from a menu at the driver’s side. Orders are placed through an intercom system‚ and then you can swipe your plastic card near the intercom to pay. The novelty is that servers roller skate out to your car for a true drive-in experience. There are two options either you can take your order to go‚ or stay and eat in the car. “SONIC has over 3‚500 locations in more than 40 states‚ serving
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The unique requirements of the additional 3P’s—people‚ physical evidence‚ and process are driven by the particular characteristics of service—intangibility‚ inseparability‚ variability‚ and perish ability. These characteristics also pose more marketing complexities which require different management activities. All services are experiences—some are long in duration and some are short; some are complex and others are simple; some are mundane‚ whereas others are exciting and unique. (Wilson‚ Zeithaml
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Business Strategies of Sonic‚ America’s Drive-in Sonic‚ a fast food restaurant chain headquartered in Oklahoma City‚ OK‚ is the largest drive-in restaurant chain in the nation. With more than 3500 stores across the nation averaging over a million dollars a year in sales per store‚ this corporation is one of the leaders in the fast food grouping of the restaurant industry. The success the Sonic Corporation enjoys is due largely to their unique style and the various ways they build value for
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unseat the Gap from its casual-wear throne. Compounding the problem‚ the company has responded to this new competition by trying to change its brand identity‚ leaving its consumers confused and frustrated. Due to these internal and external pressures‚ the Gap is facing a decline in sales and revenue. For the Gap to thrive‚ it must respond to the new retail landscape and its new competitors in an authentic way that will resonate with its core consumer. By reinvigorating the brand‚ the Gap has the
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Sonic SWOT Analysis Mgt/521 October 11‚ 2011 Willie‚ Zebedee The use of an SWOT analysis helps obtain information to understand the position of a company. The company chosen is Sonics Corp. This analysis will help determined whether to invest in this company. This discussion will include the company’s strengths‚ weaknesses‚ opportunities‚ threats‚ and trends. The information that follows should allow me to determine if this is a good company to invest in or not. Next I will determine
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The GAP MODEL in SERVICES MARKETING GAP 1 The gap between the customer expected service and company perception of customer expectation. |Inadequate market research. |Design‚ conduct and implement appropriate market research. | |Poor communication between customers and management and between|Design and implement an upward communications programme. | |front line employees and managers. |
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(features) of SONIC Product differentiation Branding abilities TARGET MARKET: Same/similar distribution channels Target group consisting of middle to upper-income professionals Multiple target segments Geographical coverage (primarily United States at this time) Successful identification of SONIC’s strategic group enables the company to illuminate the prominent smartphone market competitors. This allows SONIC to thoroughly analyze each company and formulate opportunities. For example‚ SONIC can strategize
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