BLUE OCEAN STRATEGY – ARTICLE CRITIQUE Blue Ocean is a strategy that is used to enter new and unexploited markets by creating new demand and thereby earning a high level of profits. This strategy helps a company in entering a market where there is no competition. This helps any company to assert the whole market as its own as there are no others to compete with. This is a big advantage of blue ocean strategy and enables a company to make higher level of profits as compared to it being in the red
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Blue Ocean Strategy Oluwatosin Odunlami MKT/421 December 11‚ 2014 Marc Lyncheski Blue ocean strategy can be described as an approach taken by an organization in order to develop a solid customer service. When an organization do this‚ it gives them an opportunity to avoid a crowded market place that is filled up with competition by various existing companies‚ when a company comes up to build a new market division that does not consist of any other existing businesses is
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Jet Blue Airways DeVonne Boler Christina Brown Terrel Davis I. Problem Statement Jet Blue Airways owner‚ David Neeleman‚ understands the difficulty that comes with trying to break into the airline industry. Being as though the airline industry is expensive‚ will David Neeleman be able to start an airline that has low ticket costs‚ technology driven‚ and customer friendly atmosphere while still competing with other airlines? II. Analysis Jet Blue Airways was first introduced in 1998 five
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The 1950’s-60’s70’s-80’s Miranda Moultrie Nixon Back Again The United States presidential election of 1968 was the 46th quadrennial presidential election‚ held on Tuesday‚ November 5‚ 1968. Moon Shot On July 21‚ 1969‚ President Nixon spoke from the Oval Office to Apollo 11 astronauts Neil Armstrong and Edwin Aldrin at the Sea of Tranquility on the Moon. Apollo 11 was the spaceflight that landed the first humans on the Moon‚ Americans Neil Armstrong and Woodstock A village in New York state
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Name: Course: Professor: Date: Blue Ocean strategy Introduction Blue ocean strategy is an argument fostered by authors on the way companies battled for success through competition. It was published in 2005‚ and it was based on more than 150 strategies used by more than a decade and thirty industries. Competition has been a key strategy to acquisition of larger market share among companies that produce similar products. The Blue ocean strategy represent analytical tools and frameworks that
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Blue Ocean of Airasia: introduction Blue oceans might provide profitable high-growth for companies with new competitive advantages. Many companies over the worldhi have created blue oceans but these blue oceans only remain in a short periods and quickly become red oceans. Kim and Maugne claimed in their book that in order to have sustainable competition advantages‚ blue oceans should be different attached by low cost. However‚ the fact shows that innovations are expensive so it is difficult to
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areas known as blue zones – geographical areas that are known to inhabit people that live substantially longer than the global average. During their studies‚ they found some common denominators within each of the cultures they examined. In an effort to educate the general population with tips on how to live longer‚ Buettner and his associates reveal their findings to us through a lecture transcript called “How To Live To 100+.” We can apply the principles found within the blue zone cultures
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Through the Eyes of the Blind in Cathedral by Raymond Carver You can never seem to know what’s going on in another ones life‚ unless you put your feet in there shoes‚ so to judge‚ is simply ignorance. Raymond Carver’s "Cathedral" is a story about how the narrator is uncomfortable with having his wife’s blind friend‚ Robert‚ over. Roger has lost his wife‚ and to cope with her death‚ he planned to visit the narrator’s wife. Without any knowledge whatsoever on how to act in accompany towards a blind
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The Weary Blues by Langston Hughes is an influential protest poem that depicts a man in a blues bar‚ who is playing away at the piano‚ singing the blues. The poem was obviously developed at the time of the Harlem Renaissance and was published in 1923. The weary blues won multiple awards due to its influential style of writing. The Weary Blues was publish in a place called Harlem‚ which was filled with musical and artistic potential. At the time of the Harlem Renaissance‚ the musical genre known
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Gershwin’s Rhapsody in Blue is a well-written book. It is well-written because it uses precise vocabulary. The book includes sentence structure that varies. Also‚ word order helps make the story flow. There is music in language which creates emphasis on the subject matter. It has compelling details. Also‚ it avoids condescension and didacticism. Gershwin’s Rhapsody in Blue is a well-illustrated book. It is done in cartoon art style. The illustrations help in establish the setting of the story.
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