Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant http://www.blueoceanstrategy.com/ W. Chan Kim Renee Mauborgne Chapter One: The blue ocean strategy is best illustrated by the performance of Cirque du Soleil. Created in 1984 by a group of street performers‚ Cirque productions have been seen by almost 40 million people in 90 cities around the world. In less than 20 years‚ Cirque du Soleil has achieved revenue levels that took Ringling and Barnham
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VIRGIN BLUE UNDERSTANDING EXTERNAL ENVIRONMENT 1. Attractiveness of the Industry 1a. Identify the industry‚ product segments and value chain The industry is the Australian airline industry (global). Core activities cover providing travel services to leisure travellers in Australia and overseas‚ including flights‚ travel insurance‚ holiday packaged deals‚ and freight business. Products segments including ▪ Business travel ▪ 57.1% of industry revenue ▪ full-fare ▪ business &
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“Blue Melody” Analysis "Blue Melody" is a short story by J. D. Salinger which was first published in the September 1948. It is the tragic tale of an African-American jazz singer; the story was inspired by the life of Bessie Smith and was originally titled "Scratchy Needle on a Phonograph Record." Cosmopolitan changed the title to "Blue Melody" without Salinger ’s consent. It is possible to interpret the original title of the story. Stratchy needle may mean time and experience of a person which
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Music of Sadness “The Weary Blues‚” by Langston Hughes‚ tells a story of an unnamed narrator recalling an evening of listening to a man sing the blues one night in Harlem. Hughes uses a somber tone‚ depressed voice‚ syntax and imagery as language styles to convey a great deal of suffering that was occurring in Harlem during the mid-1900’s. In “The Weary Blues” Hughes uses imagery to communicate to the reader what the narrator is experiencing while listening to blues. The reader can feel the slow
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Blue is the favorite color of all people. It’s nature’s color for water and sky‚ but is rarely found in fruits and vegetables. Today‚ blue is embraced as the color of heaven and authority‚ denim jeans and corporate logos. It is cold‚ wet‚ and slow as compared to red’s warmth‚ fire‚ and intensity. Blue has more complex and contradictory meanings than any other color. These can be easily explained by pinpointing by the specific shade of blue. Bright blue: cleanliness‚ strength‚ dependability
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at first is the colour‚ blue. Blue is known as the coolest colour. The reason blue is my favorite reason is that of all the colors in the spectrum blue compliments almost all other colors. Blue is the master of backdrops. Interestingly‚ blue is the color of the universe and nature such as sky‚ ocean‚ sleep‚ twilight. Besides that‚ blue is the color of inspiration‚ sincerity‚ modernatization and spirituality. Blue is often the chosen color by conservative people. Blue is the calming color that
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Jet Blue has an opportunity to remain cutting edge in the airline industry by continuing to be low-cost and expanding carrier. A great market for Jet Blue to expand to would be towards the Caribbean’s. As well as possibly lobbying Washington to lift travel sanctions in Cuba‚ which at one point was a major vacation getaway for Americans. This opportunity fits into Jet Blues current business model of short distance flights at a lower cost than the competition. Jet Blue is a shinning star in the
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In the poem "The Weary Blues”‚ Langston Hughes describes an evening of listening to a blues musician in Harlem. “The Wear Blues” By: Langston Hughes Droning a drowsy syncopated tune‚ Rocking back and forth to a mellow croon‚ I heard a Negro play. Down on Lenox Avenue the other night By the pale dull pallor of an old gas light He did a lazy sway . . . He did a lazy sway . . . To the tune o’ those Weary Blues. With his ebony hands on each ivory key He made that poor piano
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Analysis Refugee Blues "Refugee Blues" is a poem written by the U.S-British poet W. H. Auden in March 1939. This poem is set in 1930′s when Nazi people were prosecuted the Jewish people. Refugees were people who were driven out of their home or country because of war. Blues is a slow‚ sad‚ rhythmic music developed by black Americans. The poem dramatizes the condition of Jewish refugees from Nazi Germany in the years before World War II‚ especially the indifference and antagonism they faced when
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The Blue Zones Analysis How we live‚ affects how long we live. In recent studies‚ lifestyle affects 75% of our longevity. This means that our genes and diseases only affect 25% of how long we will live. The Blue Zones takes author Dan Buettner to longevity hot spots around the globe where a disproportionate number of people live a very long time. These hot spots are called blue zones. The term‚ “blue zone”‚ sounded a bit intimidating at first. I was expecting a scientific lesson on genes and aging
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