Management Development Institute of Singapore & University of Bradford Diploma in Business Management Principals of Marketing & Production Management (DBMA9) Project Assignment November 2010 Marketing Report of High Definition Television (HDTV) Project Work by Group D Mohd Razali Mohd Sarip (16) Hamirulizam Abdul Hamid (10) Foad Khan Abdul Rahim (9) 1 TABLE OF CONTENTS Executive Summary…………………………………………………….. PAGE 04 Situation Analysis……………………………………………………….. PAGE 04 Political
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13BSPHH010532 COURSE TITLE: Marketing Management I SECTION: I PRODUCT NAME: Sony Ericsson INDEX SERIAL NO. PARTICULARS PAGE NUMBERS 1. PRODUCT HISTORY 1 2. MAJOR COMPETITIORS 2-3 3. COMPARITIVE STUDY 4-6 4. COMPARITIVE STUDY 4P’S 7-9 5. COMPETITIVE ADVANTAGES 10-12 6. SOURCES PRODUCT HISTORY Sony Mobile Communications (formerly Sony Ericsson Mobile Communications AB) is a multinational mobile phone manufacturing
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Sony Corporation Sony Corporation is a Japanese multinational conglomerate corporation with its’ headquarters located in Japan. It was founded in 1946 as a manufacturer of consumer electronics and has engaged into other businesses such as motion pictures‚ music‚ and financial services making it one of the most comprehensive entertainment and media group in the world. Sony’s vision is “to create new digital entertainment experiences for consumers by bringing together cutting-edge products with latest
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2 Porter’s Five Forces and Competitive Strategy Threat of Rivalry 3 Threat of New Entry 4 Threat of Substitute Products 5 Bargaining Power of Buyers 6 Bargaining Power of Suppliers 7 Recommendation of Porter’s Five Forces Strategies 8-9 Hofstede’s Cultural Dimensions 10-13 Recommendation of Hofstede’s Cultural Dimensions Model 14-15 Competitive Strategies
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Porter’s 5 Forces in relation to JD Sports Bargaining power of suppliers The products offered by JD Sports range from a number of different established brands that give JD Sports a strong relationship with suppliers in terms of bargaining power. This is represented by the fact that JD stores supply a wide range of competitively priced sports and leisure clothing‚ footwear and accessories under a mix of brands (JD Annual Report and Accounts‚ 2014) Therefore using a wide range of suppliers makes it
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RESTRUCTURING SONY The electronics and media giant Sony was struggling through the late 1990s and early part of the 21st century. With each disappointment‚ it seemed that Sony’s management launched another restructuring of the company. By 2003‚ commentators were beginning to ask whether restructuring was part of the solution or part of the problem. How should Sony be managing its strategic renewal? Introduction For the first quarter ending 30 June 2003‚ Japan based Sony Corporation (Sony)2 stunned the
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Porter’s Five Forces Analysis Michael Porter identified five forces that influence an industry. These forces are: (1) degree of rivalry; (2) threat of substitutes; (3) barriers to entry; (4) buyer power; and (5) supplier power. For more on this framework proposed by Porter‚ please see Appendix C. Like other industries operating under free market‚ capitalistic systems‚ viewing the automotive industry through the lens of Porter’s Five Forces can be helpful in understanding the forces at play. Degree
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Porter’s 5 forces analysis on Air Asia 1. Threat of new Entrants The extent of barriers to entry depends on the strength of: Customer has little brand loyalty. If consumers of Air asia do not have brand loyalty‚ then the strength of the threat of new entrants is very high. The high numbers of competitors in the industry also decrease Air asia’s customer loyalty. Most of the travelers prefer low cost. New competitors which want to come in the industry have to spend little to compete
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................... 4 Scope of the Study: ................................................................................................................................. 5 Research Methodology: ........................................................................................................................... 5 Limitations of the Study: .......................................................................................................................... 6 CRM Implementation:
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case study of: “Sony Targets Laptop Consumers in China” -By: Kellogg School of Management‚ Sachin Waikar PROBLEM DEFINITION BACKGROUND AND DATA ANALYSIS In China 74% of the people own a desktop and about half the population owns a laptop‚ considering that half of the country has broadband internet connection‚ and of the households that own a laptop almost 80% have internet at home‚ the market for laptop in China is very interesting for Sony. Howeve‚ in the past years‚ Sony has been facing
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