Samuel Lopes | Março 2011 Caso – Shoot the dog: bye-bye AIBO Q: A que segmentos se dirigem o AIBO‚ o Pleo e outros robots animais? Quem lhe parece que serão os compradores? R: Na minha perspectiva‚ no caso do Aibo os segmentos são: famílias (com médio-‐alto poder financeiro) com filhos
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What is the value proposition? AIBO was not only a lovable toy but also an intelligent functional product that Sony programmed to respond with affection to creatures that ask for people’s nurturance. Sony made it have “brain” and motor skills by artificial intelligence software‚ made it have “emotion” and “personality” which made customers take it as real pet‚ or companion. People give care to it and get reaction as well. This kind of feedback loop is an area where people are really emotionally vulnerable
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Mid-Term Sony AIBO: Case Analysis Prepared by: 1. a. What was Sony’s positioning strategy for AIBO? The AIBO is a robot. In its most simplistic form it is an amalgamation of steel‚ circuitry‚ and software. Sony‚ however‚ did not position the AIBO as a robot. Instead they positioned the AIBO as a pet with no utility or usefulness‚ but rather as a source of entertainment and companionship. Takeshi Yazawa‚ Vice President of Sony Entertainment Robot America‚ succinctly summarized
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Sony AIBO case analysis AIBO‚ a robotic dog doesn’t do anything useful at all‚ but provides “entertainment” by stimulating some of the personality characteristics of a pet without the inconvenience of a real animal. According to Toshitada Doi‚ Sony’s leading computer engineer‚ AIBO is a computer that provides love and healing for people. The first generation ERS-110 can imitate dog’s behaviors‚ “see”‚ show “emotions”‚ “learn” and evolve “personality”. The second generation ERS-210 has voice recognition
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Starting points for Sony Music Entertainment Chapter 1: Mission‚ Vision Core Competences Mission Sony BMG does not have a publicized mission statement. However‚ the mother company Sony has changed its mission statements several times in history‚ whereas it is the following: ‘’To become a leading global provider of networked consumer electronics‚ entertainment and services.’’ (Sony 2010) Vision Equal to the mission‚ SONY BMG does not have a publicized vision. The general vision of Sony is: ‘’We Help
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Adriana Lopez Robots in Our World There are over one million industrial robots living in households today and there are still more being brought in. According to Merriam Webster there are three definitions for a robot. The first being‚ “a machine that looks like a human being and performs various complex acts of a human being.” The second is‚ “a device that automatically performs complicated often repetitive acts.” The third one is‚ “a mechanism guided by automatic controls.” Though
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prediction for decades. In almost all Hollywood movies that feature artificial intelligence‚ all researchers have created surrogate humans and robots that threaten humans’ existence. If you believe in all these‚ it is no doubt that you would think that AI research had not moved on since the late 1950s. Will artificial intelligent robots one day rule the world? It is still early to say. Is it supported by most people as ethical and economic arose by the development of artificial intelligence? But it
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Entertainment for the Hard Times Even during the “Hard Times” and wartime‚ people still needed to be entertained to pass the time and find enjoyment. The people of the 1930’s were no exception. They enjoyed many kinds of entertainment especially if they could do them inexpensively. Some of their favorite pass-times were film‚ radio and print. Film of the 1930’s was labeled “The Golden Age of Hollywood.” Movies were being made with sound and color‚ new genres included gangster‚ musicals‚ news reporting
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✂ ✂ EXPERIENCE THE DRAMA AND EMOTION OF THE FOOTBALL SEASON WITH EA SPORTS™ SPORTS™ FOOTBALL CLUB MATCH DAY. EA SPORTS FIFA 13 FIRST TOUCH CONTROL CREATES A TRUE BATTLE FOR POSSESSION WHILE ATTACKING INTELLIGENCE DELIVERS UNPRECEDENTED FREEDOM AND CREATIVITY. BUILD‚ MANAGE‚ AND COMPETE WITH OR AGAINST THE WORLD’S BEST PLAYERS IN FIFA ULTIMATE TEAM. PLAY FOR OR MANAGE YOUR FAVOURITE CLUB AND PROGRESS TO GLORY AT THE INTERNATIONAL LEVEL IN CAREER MODE. WWW.EASPORTSFOOTBALL.COM FO T. 2011 ES OT
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upon its image to retain profits. Television‚ capable of wireless transmission of moving pictures‚ was first demonstrated in 1926‚ combining sight and sound to rival radio. Tabloids continued being characterised by scandal and crime. Also termed "jazz journalism"‚ this style of media reflected the decadent lifestyle and adventurous spirit of the time. The press hounded Charles Lindbergh‚ the first person to fly solo across the Atlantic‚ from New York to Paris in 1927. His daring 3610-mile journey
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