famous is the Boston Matrix. U ntil the 1960s‚ models were the impenetrable domain of economists. The man who can be largely credited with bringing business models into the mainstream was Bruce Henderson (1915-92)‚ an Australian engineer who worked as a strategic planner for General Electric. From GE‚ Henderson joined the management consultancy A rt hur D. Li tt le. In 1963‚ he announced that he was leaving to set up his own consultancy‚ the Boston Consulting Group (BCG). An engineering
Premium Strategic management Management consulting
BCG MATRIX‚ GE FOR A PRODUCT PORTFOLIO ERUKULLA SURESH -138919 SCHOOL OF MANAGEMENT‚ NIT WARANGAL SUBJECT: MARKETING ENVIRONMENT AND ANALYSIS ASSIGNMENT-2 SUBMITTED TO DR.RITANJALI MAJHI‚ ASSISTANT PROFESSOR‚ SOM ON 9TH OCTOBER 2013 ABSTRACT BCG matrix is a framework created by Boston Consulting Group to evaluate the strategic position of the business brand portfolio and its potential. It classifies business portfolio into four categories based on industry attractiveness (growth
Premium Strategic management Investment Dimension
BCG Matrix of KFC The need for strategy‚ in order to expand its existing product in very promising markets for KFC is very essential. KFC‚ along with McDonalds‚ and other major fast food chains have dominated the American continent as well as else where. Since the1950’s when the founder of KFC had a dream‚ of building an empire in the fast foodmarket‚ the company has undergone lots of changes. The company has changedownership; it has taken over from Pepsi and passed over to Tricon‚ which owns
Premium Strategic management
1 Marketing Study Of The Coca-Cola Company Group 1 Charis McWhorter William Chasteen Christina Davis Brian Gladney Jasmine Verden 2 Introduction The Coca-Cola Company operated as an “independent‚ local business” until it merged with John T. Lupton and BCI Holding Corporation. Collectively‚ they became known as the Coca Cola Enterprise Incorporation (Inc.). They began to offer stock‚ and stales instantly increased. Additionally‚ it merged with the Johnston Coca-Cola Bottling
Premium Coca-Cola Soft drink
Limitations of the BCG model. The BCG model is criticised for having a number of limitations (Kotler 2003; McDonald 2003): ➢ There are other reasons other than relative market share and market growth that could influence the allocation of resources to a product or SBU: reasons such as the need for strong brand name and product positioning could compel resource allocation to an SBU or product (Drummond & Ensor 2004). ➢ What is more‚ the model rests on net cash consumption or generation as the
Premium Marketing Economics Cash flow
Research Case Study-3 SONY INDIA1 Sony‚ a multinational corporation based in Tokyo‚ Japan‚ stepped into India in early 1995‚ in the post Iiberalisation period. Within a couple of months in the same year‚ it set up its manufacturing unit. The company makes its presence felt in India through Sony Entertain Television‚ Sony Music and Sony India. While the first two are comfortably placed in their niche markets‚ it is the third which is expected to bring in all those exciting Sony digital products. Although
Premium Corporation Multinational corporation Human rights
Annual Report 2003 Year Ended March 31‚ 2003 Financial Highlights Sony Corporation and Consolidated Subsidiaries Year ended March 31 Yen in millions except per share amounts and number of employees Percent change Dollars in millions* except per share amounts 2002 2003 2003/2002 2003 FOR THE YEAR Sales and operating revenue Operating income Income before income taxes Income before cumulative effect of accounting changes Net income Per share data: Income before cumulative
Premium Sony
believe that it is important for Sony to manufacture more products in the United States‚ Europe and from suppliers in Asia because Sony needs to remain a globally diversified corporation. The Yen stability against the US dollar has had a negative impact on the financial stability of Sony. When Sony translated US dollars and Euro financial statements into Yen‚ the net assets and earnings ended up being worth less in Yen which in turn dropped Sony’s financial results. Sony needs to work on spreading more
Premium United States dollar Subprime mortgage crisis Currency
Report on Sony Corporation 15.249: Japan/Korea Trip Berrak Dogruer Mazen Ferzly Hiep Nguyen Douglas C. Roach Rafik Ward Report on Sony Corporation 15.249c Japan/Korea Trip Table of Contents COMPANY HISTORY.................................................................................................... 3 OVERVIEW ....................................................................................................................... 3 NOTE ABOUT SONY’S F OUNDER AND CHAIRMAN‚ AKIO MORITA
Premium Sony
Sony recognizes that global environmental improvement is the most important issue for humanity in the 21st century. Sony aims‚ through continuous technological innovation and new business initiatives‚ to contribute positively to the natural environment and the dreams of future generations. Recognizing the utmost importance of our natural life-support systems‚ sustainable economic development is the top business priority for the Sony Group. Sustainable economic development means utilizing
Premium Sustainability