Marketing Plan Sony Ericsson Mobile Communication | | | | | | | Table of Contents 1. Executive Summary 3 2. Current Marketing Situation 4 2.1 Market Summary 4 2.2 Competition 6 2.3 Product Offering 7 2.4 SWOT Analysis 9 2.5 Critical Issues 10 3. Market Strategy 10 3.1 Misson 10 3.2 Marketing Objectives 13 3.3 Financial Objectives 13 3.4 Target Market 13 3.5 Positioning 15 3.6 Marketing Mix 15 4. Fiancials 18 4.1 Sales Forecast 18 4.2 Expense Forecast 20 5. Controls
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Statistical process control (SPC) is the application of statistical methods to the monitoring and control of a process to ensure that it operates at its full potential to produce conforming product. Under SPC‚ a process behaves predictably to produce as much conforming product as possible with the least possible waste. While SPC has been applied most frequently to controlling manufacturing lines‚ it applies equally well to any process with a measurable output. Key tools in SPC are control charts
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(Mehrjerdi‚ 2011) b) (Schroeder‚ Linderman‚ Liedtke‚ & Choo‚ 2008) 2. Six Sigma Advancements (Schroeder‚ Linderman‚ Liedtke‚ & Choo‚ 2008) C. Empirical studies 1. Impact of Six Sigma on organizational learning‚ innovation‚ development and excellence (Sony & Naik‚ 2012) 2. Six Sigma implementation prevalence
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disciplined‚ data-driven approach and methodology for eliminating defects in any process from product to service and from manufacturing to transactional (2009). There are six key concepts to Six Sigma and they are: critical to quality‚ defect‚ process capability‚ variation‚ stable operations‚ and design for six sigma (2009). The first key concept can help improve Burger King’s performance focuses on the attributes most important to the customers which is being served quality food with fast and friendly
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THE INVENTORS SONY MOBILE COMMUNICATION AB Sony Mobile Communications AB (formerly Sony Ericsson Mobile Communications AB) is a multinational mobile phone manufacturing company headquartered in London‚ United Kingdom and a wholly owned subsidiary of Sony Corporation. It was founded on October 1‚ 2001 as a joint venture between Sony and the Swedish telecommunications company Ericsson. Sony acquired Ericsson’s share in the venture on February 16‚ 2012. Sony Mobile Communications has research
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‘Our mission is to establish Sony Ericsson as the most attractive and innovative global brand in the mobile handset industry.’ Source: http://www.sonyericsson.com/cws/corporate/company/aboutus/mission VISION ‘A sustainable future encompasses conscious design‚ ethics‚ energy‚ recycling‚ health and community involvement.’ Source: http://www.sonyericsson.com/cws/corporate/company/aboutus/mission 1.1 purpose of report: • Proposal of Management Strategy for Sony Ericsson • Potential actions
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Process Capability Assessment Control Charts for Individual Measurements Cumulative-Sum control charts Control Charts for Large Sample . . Statistical Process Control - Part II IE 330‚ Spring 2013‚ Instructor: Yu-Ching Lee March 14‚ 2013 1 / 127 Process Capability Assessment Control Charts for Individual Measurements Cumulative-Sum control charts Control Charts for Large Sample Use of the histogram Process Capability Indices Statistical Assignment of Tolerances Loss
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5 Quality And Performance PowerPoint Slides by Jeff Heyl Copyright © 2010 Pearson Education‚ Inc. Publishing as Prentice Hall. For Operations Management‚ 9e by Krajewski/Ritzman/Malhotra © 2010 Pearson Education 5–1 Costs of Quality A failure to satisfy a customer is considered a defect Prevention costs Appraisal costs Internal failure costs External failure costs Ethics and quality Copyright © 2010 Pearson Education‚ Inc. Publishing as Prentice Hall. 5–2 Total Quality Management
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unique resources (assets and capabilities) and competitive advantage is acquired by accumulating those strategic assets. Resources are any tangible (e.g. equipment‚ raw material) or intangible (e.g. firm image‚ processes‚ routines) things that a company owns and can use to carry out its crucial processes. Capabilities‚ are dynamic of a “doing” nature. Capabilities are “the ability of make use of resources to perform some task or activity”‚ for example Kodak’s capability in imagining application.
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issues in the United States. Despite this‚ poverty has potential to be fixed. Poverty as Capability Deprivation introduces “capability deprivation” as a method for lowing poverty and strengthening society. Amartya Sen emphasizes social gender roles and other countries’ prioritization on health‚ education‚ and job training. We are told that these are areas where United States lacks focus. In The Capabilities approach and Social Justice By Martha Nussbaum‚ similar issues are addressed and the text
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