Company Name | Sony Corporation | Founded | May 7‚ 1946 | Headquarters | 1-7-1 Konan‚ Minato-ku‚ Tokyo 108-0075‚ Japan | Representative Corporate Executive Officers | Chairman and CEOHoward StringerPresident and Electronics CEORyoji ChubachiExecutive Deputy President Officer in charge of Consumer Products GroupKatsumi Ihara | Major Products | Audio‚ Video‚ TelevisionsInformation and communications systemsSemiconductorsElectronic components | Affiliates | Japan: 42Outside Japan: 32 |
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Case study: Can Sony Regain Its Innovative Edge? The OLED Project 1. Why did Sony push back introduction of the OLED television? What was the advantage in waiting? What were the drawbacks? Was there a threat of moving to market with new technology too fast? How might the delayed introduction affect Sony’s reputation among consumers‚ enthusiasts‚ and Sony’s own R&D personnel? Sony holds the view that the OLED technology provides a markedly improved picture and it will be the basis for the next
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Car Rental System Analyze I planned that my car rental system has the next variables: 1. For the car: Plate number‚ car name‚ car color‚ car speed‚ and rental status. 2. For the customer: Last name‚ first name‚ birthdate‚ telephone number‚ cellphone number and address. 3. For the employee’s: Last name‚ first name‚ address‚ position‚ telephone number‚ cellphone number and birthdate. The rental database should have information’s: 1. When was the car rented (date) 2. When
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CHAPTER SIX – SONY 1. How did Sony internationalize its R&D activities? What were the initial motivations for Sony to establish technology centres abroad? How would Kuemmerle categorize the R&D centres at Sony? 2. How have the motivations for internationalizing R&D changed over time? 3. Why did Sony feel the need to internationalize its R&D activities in the late 1980s and early 1990s? 4. How did Sony manage its overseas R&D activities? How did the managerial approach evolve over time? 5
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September the 26th 2012 Case Analysis: Sony Playstation 3 1. What‚ if anything‚ should Sony do to turn around the sales of the PS3? * Instead of focusing on one particular target segment (18 to 35 year-old male gamers with above average-education and high degree of comfort with new technology) further target segments should also be focused (e.g. women‚ children‚ occasional gamers and non-gamers). Some of the further customers require games which are easy to play because they have a low
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1. Why have Personal Navigation Devices become popular? What technologies are required to facilitate the success of PNDs? Personal Navigation Devices have become popular because they assist drivers in getting from one location to the next. They can also show the driver if the route that they are taking has congestion or toll roads and an alternate route if one is available. Also‚ as many cities continue to expand and grow landmarks may not be the same for someone that has visited the same area
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most popular volunteer programs among Sony Electronics Inc. employees is Habitat for Humanity‚ which provides and builds low-cost housing for needy families. In the area of Education‚ Sony is responsive to grant-seekers and institutions who bring commitment and innovation to the task of strengthening education at the primary and secondary school levels‚ with consideration also given to selected higher education initiatives. In the area of Health and Welfare‚ Sony continues to support local United Way
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Communications‚ Navigation‚ Surveillance/ Air Traffic Management (CNS/ATM) Conference 2010 Col Jimmie Schuman‚ Jr. Commander 853d Electronic Systems Group (853 ELSG) Mr. Michael Harrington Division Chief Global Air Traffic Management (853 ELSG/NT) 853 ELSG/NT Table of Contents What is CNS/ATM? CNS/ATM Services CNS/ATM Systems Communications Navigation Navigation Safety Surveillance CNS Capabilities‚ Airspace Applicability & Need Dates Appendix A – CNS/ATM Policy Appendix B - Acronyms
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What is the value proposition? AIBO was not only a lovable toy but also an intelligent functional product that Sony programmed to respond with affection to creatures that ask for people’s nurturance. Sony made it have “brain” and motor skills by artificial intelligence software‚ made it have “emotion” and “personality” which made customers take it as real pet‚ or companion. People give care to it and get reaction as well. This kind of feedback loop is an area where people are really emotionally vulnerable
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Marketing Mid-Term Sony AIBO: Case Analysis Prepared by: 1. a. What was Sony’s positioning strategy for AIBO? The AIBO is a robot. In its most simplistic form it is an amalgamation of steel‚ circuitry‚ and software. Sony‚ however‚ did not position the AIBO as a robot. Instead they positioned the AIBO as a pet with no utility or usefulness‚ but rather as a source of entertainment and companionship. Takeshi Yazawa‚ Vice President of Sony Entertainment Robot America‚ succinctly
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