distribution channel is the specific chain of businesses or intermediaries through which products or services flow till these arrive the end customer. This encompasses wholesalers‚ retailers‚ distributors or the internet or web-based. Channels can be classified into direct and indirect channels. A direct channel enables the customer to purchase the products from the manufacturer‚ and an indirect channel enables the customer to purchase the items from wholesaler or retailer. A distribution channel is a
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in a comparatively slower growth industry environment‚ Ohmeda has to aggressively gain market share for its high-tech products over the next 5 years; some of which have recently not been successful in their market launches. Ohmeda must shift its channel strategy to a primarily specialized‚ direct sales force that can effectively communicate the value of its high tech products to the industry’s opinion leaders. The current approach of selling to only the end users of equipment and hospital administrative
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Emergence of kannada news channels- Though India emerged as a sovereign‚ democratic republic in 1950. The electronic media gained freedom from total government control only in 1997‚ when prasar bharati-the broad casting corporation of India was established as a public service broadcaster. The proliferation of private TV news channels and the use of satellites to reach audience have made a big difference in the way TV news is cast and presented. It became as a part of India’s media growth
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general interest terrestrial television channel in India. It is the flagship channel of Doordarshan‚ the Indian public service broadcasting corporation‚ and the most widely available terrestrial television channel in India After years of falling revenues‚ in 1999-2000 Doordarshan (DD)1 had a revenue growth at 50%. In 1999-2000‚ DD earned revenues of Rs 6.1mn compared to Rs 3.99 mn in 1998-99. DD showed signs of revival with the launch of DD World (a channel for NRIs) and had relative success with
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Organizational Structure of Memphis City Schools MGT/230 October 31‚ 2012 Every type of company or organization that exists operates with a certain organizational structure. However‚ the organizational structure is tailored to best meet the needs and services of the company. Organizational structures are used as a means of communicating how business will take place within an organization. The structure of an organization is important to the main areas that make an organization function effectively
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Aim The purpose of this experiment was to plan‚ design‚ fabricate and test the structure of a microfluidic flow structure. Background Microfluidic structures are a relatively new topic of study. While the concept of fluids and the study of the flow of fluids through all sorts of various forms of ducts‚ environments and scenarios have been extensively studied by some of the greatest minds of in history‚ the novelty of microfluidics is not surprising. This is due to the fact that despite the fact
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Factors of Channel Intensity Decisions There are eight factors for channel intensity decisions and the first is channel competition to prevent complacency in this a manufacturer has to place its brand or product in different stores. This helps the business to expand its profits‚ and keeps them in competition with other brands. The book tells us how weaker brands may do this by contracting with large retailers such as Wal-Mart in order for their product to be show cased; but this may not always be
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Branding Strategy of Sony Ericsson in International Markets 1. Introduction In today‟s global marketplace‚ MNCs need to set up effective branding strategies in order to be competitive. Depending on the structure of the company and the products offered‚ MNCs can use different strategies. There are certain characteristics that will affect the type of strategy chosen. In order to reach economies of scale and scope‚ many MNCs standardize their branding and marketing activities. But‚ when expanding
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company launched its online delivery service. However‚ it was not until 2000 that Tesco.com was formally established as the platform for online ordering. This case discusses and analyses how Tesco started online-grocery-retailing as a new distribution channel for its business‚ as well as the challenges‚ milestones‚ and rewards it encountered along the way. In recent years the internet has served as a platform for online retailing for most products‚ take the case of online retailers such as Amazon.com
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ORGANIZATION STRUCTURE 6.1 The organization structure The organization structure refers to the ways in which the organization’s activities are divided‚ grouped‚ and coordinated between managers and employees. The structure is based on the organizational design and has to be appropriate to the strategy of the organization Cream Dream is a small business concern at present. It has a very limited line of products and needs to make efficient use of its resources. Based on its size and product offerings
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