Barco projection system as Barco N.V’s second largest division‚ its strategy to be successful in the market is to niche its product lines in the field of high-end markets. BPS aimed to enter any markets only if they had possessed in-depth knowledge and professional technology to be the top manufacturer about the industry. Moreover‚ Barco devoted itself into research and development of their products. So understanding the specific data and information is a very vital part of Barco’s employee culture
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Barco Systems Recommendation: We believe Barco should proceed with the planned introduction and launch of the BD700 in October 1989 at a reduced price of $12‚000 to shield it from the impact of Sony’s 1270 in case the same is launched at $15‚000. This price reduction is feasible because the data segment earns a high margin of 51% which can be used to reduce the price. The BD700 would have a scan frequency of 64 kHz which while short of the 1270’s 75 kHz would be sufficient for a data projector
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Barco Projection System Based on Barco’s commitment and its research data since the advent of the company‚ it is evident that Barco does not sell its product‚ driven by market demand but is highly technology driven: marketing strategy and product development follow engineering. This allows Barco to charge higher prices (evident due to higher quality product) than the competition. Sony’s surprise introduction of the 1270 is a clear attack on Barco’s niche market. In general‚ Barco’s main products
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Barco Projection Systems (A): Worldwide Niche Marketing In response to Sony’s low priced and high performance 1270 projector‚ Barco should continue with its scheduled BD700 and accelerate development for the BD800. Though the BD700 is the first digitally controlled projector with scanning frequency‚ it still would not be as competitive against Sony’s new model 1270. Therefore‚ Barco will have to launch this product with a significant price differential from the 1270 so that customers will be
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SONY Introduction: Company name SONY CORPORATION Founded May 7‚ 1946 by Masaru Ibuka and Akio morita Headquarters Located in Tokyo Japan President and CEO Kazuo Hirai Head count 140‚900 in total Operating revenue 800‚000 yens (2013) MISSION STATEMENT At Sony‚ their mission is to be a company that inspires and fulfills our curiosity. Their unlimited passion for technology‚ content and services‚ and relentless pursuit of innovation‚ drives them to deliver ground-breaking new excitement
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prefer to use my reference to Sony Corporation. I will refer to this company how it has diversify its market products‚ the price range‚ places for distribution and the promotional strategies they have used to promote their products. SONY Corporation In Brief Sony Corporation is a multinational conglomerate corporation headquartered in Tokyo‚ Japan‚ and one of the world’s largest media conglomerate with revenue of US$88.7 billion (as of 2008) based in Minato‚ Tokyo. Sony is one of the leading manufacturers
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Which of three product development options should BARCO pursue and why? Going by all the information given in the case‚ Barco should go for launching the BD700 in time for Infocomm in January 1989. The reasons for this decision are as follows: • The BD700 is Barco’s pet project that has already seen an investment of 180 person months. Only about 27 person months more is to be allocated for its full launch development. This is not a high amount and a fully functional version can easily be launched
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Barco Projection Systems - Case Study‚ Assignment 1. Describe the product line strategy of the Barco Projection Systems Division? BPS has followed a market segment based product line. BPS differentiated these segments based on the scan rate of the projectors. Video segment projectors had scan rates of 16 kHz‚ data projectors had scan rates ranging from 16 to 45 kHz and graphics projectors at the higher end had rates from 16 to above 64 kHz. BPS was the leader in the graphics projection segment
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projector market in unit terms? Method A: BPS sold 4‚400 units in all three categories in 1988 Video: 4‚400*35%=1‚540 Data: 4‚400*53%=2‚332 Graphics: 4‚400*12%=528 BPS’s market share of Data&Graphics: 25% (2‚860) Data&Graphics market: 2‚860/25%=11‚440 Data&Graphics is 37% of the whole projector market Projector market: 11‚440/37%=30‚919 Method B: BPS sold 4‚400 units in all three categories in 1988 Video: 4‚400*35%=1‚540 (8% market share) Data: 4‚400*53%=2‚332 (23% market share)
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Sony Bravia In the Australian Marketplace “Colour like No Other” Executive Summary Introduction Summary: This report will articulate purchases of the Sony Bravia Television in the Australian marketplace. It will illustrate information to develop an in-depth understanding of the consumers buying habits. The research for this report includes information sourced from the Sony website itself‚ interpreted and applied to the Australian Marketplace. Body Summary: The major findings
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