Case Analysis for SONY VAIO target consumers in China KULDIP MEDHE NORTHEND CORE ISSUE Which segments of population should Mr. Richard Lopez‚ the product manager for Sony corporation target for positioning of its new brand of laptops “VAIO” in the Chinese market. CONCERNS AND OBJECTIVE Mr. Lopez had too much data to analyze and draft his marketing plan. He was working on three market research reports‚ a study on consumer values‚ qualitative interview data‚ a segmentation study completed
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NBER WORKING PAPER SERIES DO SHAREHOLDERS OF ACQUIRING FIRMS GAIN FROM ACQUISITIONS? Sara B. Moeller Frederik P. Schlingemann René M. Stulz Working Paper 9523 http://www.nber.org/papers/w9523 NATIONAL BUREAU OF ECONOMIC RESEARCH 1050 Massachusetts Avenue Cambridge‚ MA 02138 February 2003 We are grateful to Harry DeAngelo and Ralph Walkling for useful comments. The views expressed herein are those of the author and not necessarily those of the National Bureau of Economic Research. ©2003 by Sara
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Border Patrol The United States of America is plagued by many problems—including the infamous Border Wars waged by highly skilled and trained Border Patrol agents. Forget politics and the belief that we ought to bar people from entering the country illegally or that we should welcome all people. Just know the facts: the border (mostly the southern border) is dangerous—prone to smugglers smuggling in human cargo (often children) and drugs. With people crossing the Mexican-US border‚ human lives
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Consumer Behavior Sony Case Analysis 1. Through years of innovation‚ Sony has developed high-quality products that consumers desire and established a number of cultural meanings for itself. Consumers see Sony as a manufacturer that produces high-quality products that are innovative and push the marketplace forward. Motivated and creative‚ Sony brings cutting-edge technology from Japan to America. They are mostly responsible for Americans perceiving products made in Japan as high-quality (Peter
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instead of developing a cohesive winning team. Sammam exhibits the traits of a transactional rather than a transformational leader‚ putting high value on individual transactions and rewards rather than communication and focus on the big picture. In short‚ Samman acts more like a competent manager rather than a true leader. CMCS can grow safely in the future if Samman changes his perception of the human dimension of leadership: * He should become
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What I have learnt from the observation of my peers and the experienced teachers about effective teaching. From observing my peers and experienced teachers‚ I have seen that effective teaching can be delivered in different ways yet still has certain key aspects. Perhaps the most important aspect of effective teaching is good planning. If it is well planned‚ the aims of the lesson will be clear to both the teacher and the students. A good example of this was a lesson by DL‚ which I observed on
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students in conversation rather than assume the role of a traditional teacher. When Guy commented on September 13‚ after my first lesson‚ that I established a good rapport with the students and marked my performance on “building/maintaining a good rapport” above the standard‚ I felt more comfortable from the second lesson onwards. I think I also did well in class management from the beginning. I made sure I kept all students involved in the ongoing activity. In the third week‚ Guy as well as my peers
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Border Control I feel that border security should be a priority and it is important to me because of the consequences we are currently suffering from and will continue to suffer from. We have decades of children that will depend on us to resolve these issues now rather than lay the burden on them. Even if Border Security is dealt with successfully‚ the radical terrorist threat will continue and will be able to be dealt with more easily because of the progress we will be able to make at home domestically
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Vertical Integration Back in 2002‚ Sony geared themselves toward a vertical strategy as reported by Rob Weisenthal‚ VP and CFO of Sony Corp. of America‚ “Under the USA umbrella‚ we undertook a number of vertical initiatives for each operating division. These have already produced significant operational streamlining and financial performance improvements.” As discussed in his release‚ Weisenthal talked about Sony Pictures Entertainment and their strategy to restructure television operations‚ where
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Analysis 1. Threat of Substitute Products (LOW) The possibility threat of substitutes is moderately low; since there are few substitutes from other industries (if any); and most of them are seemed to be obsolete or have on foot out of the door‚ e.g. digit camera in the place of film camera and fax machines in place of overnight mail delivery. Consider that Sony has built a good reputation and strong customer loyalty‚ it effectively position the company’s products against product substitute to some
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