1. Why have Personal Navigation Devices become popular? What technologies are required to facilitate the success of PNDs? Personal Navigation Devices have become popular because they assist drivers in getting from one location to the next. They can also show the driver if the route that they are taking has congestion or toll roads and an alternate route if one is available. Also‚ as many cities continue to expand and grow landmarks may not be the same for someone that has visited the same area
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Oracle Systems Corporation Summary Since its formation in California in June 1977‚ Oracle Systems Corporation has grown rapidly to become the world’s largest supplier of database management software. It also offers maintenance‚ consulting‚ training‚ and systems integration services and it is the leader in its industry. But currently‚ its way of revenue recognition has been debated. Under Oracle’s current set of accounting rules‚ Oracle can recognize any revenue they believe will be shipped within
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Oracle Systems Corporation 1. What factors might have led analysts to question Oracle Systems’ method of revenue recognition in mid-1990? Are these legitimate concerns? Analysts might have been led to question Oracle’s method of revenue recognition because of revenue recognition timing‚ quality of receivables‚ and aggressive sales practice. These were all legitimate concerns. Oracle recognized licensing and sublicensing revenues on the date of contract rather than upon delivery when certain
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What is the value proposition? AIBO was not only a lovable toy but also an intelligent functional product that Sony programmed to respond with affection to creatures that ask for people’s nurturance. Sony made it have “brain” and motor skills by artificial intelligence software‚ made it have “emotion” and “personality” which made customers take it as real pet‚ or companion. People give care to it and get reaction as well. This kind of feedback loop is an area where people are really emotionally vulnerable
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Marketing Mid-Term Sony AIBO: Case Analysis Prepared by: 1. a. What was Sony’s positioning strategy for AIBO? The AIBO is a robot. In its most simplistic form it is an amalgamation of steel‚ circuitry‚ and software. Sony‚ however‚ did not position the AIBO as a robot. Instead they positioned the AIBO as a pet with no utility or usefulness‚ but rather as a source of entertainment and companionship. Takeshi Yazawa‚ Vice President of Sony Entertainment Robot America‚ succinctly
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CHAPTER SIX – SONY 1. How did Sony internationalize its R&D activities? What were the initial motivations for Sony to establish technology centres abroad? How would Kuemmerle categorize the R&D centres at Sony? 2. How have the motivations for internationalizing R&D changed over time? 3. Why did Sony feel the need to internationalize its R&D activities in the late 1980s and early 1990s? 4. How did Sony manage its overseas R&D activities? How did the managerial approach evolve over time? 5
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Introduction Sony was founded in 1945 by partners Masaru Ibuka‚ (an engineer)‚ and Akio Morita‚ (a physicist)‚and was originally named Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering). The firm was launched in Nihonbashi‚ Tokyo. Four years later the company developed and produced Japans’ first magnetite-coated‚ paper-based recording tape‚ called Soni-Tape. In 1955‚ the firm began using Sony logo on Totsuko products. The group also launched Japan ’s first transistor radio‚ the TR-55‚ during
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The Law of Navigation Law Number Four is called “The Law of Navigation.” The by-line for this chapter reads‚ “Anyone can steer the ship‚ but it takes a leader to chart the course.” That by-line reflects something that anyone can beat time‚ but not everyone is a conductor. Anyone can learn how to play a piano but not all will become a pianist. Everyone can learn to swing a golf club but not everyone can become a golfer. Regarding conducting‚ more than a few famous conductors have said that they can
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Case Analysis 3 - Personal Navigation Devices NETW-583 Introduction For as long as man has been mobile the need to know how to get from point A to point B and back to point A has been important. About 3500 B.C. man began sailing ships to travel and carry goods from one place to another. Travel in those times was limited to coastal travel; ships stayed within view of the shore and did not venture into open waters ("Early Navigation Tools‚" n.d.). Later on mariners learned to plot their
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Sony AIBO case analysis AIBO‚ a robotic dog doesn’t do anything useful at all‚ but provides “entertainment” by stimulating some of the personality characteristics of a pet without the inconvenience of a real animal. According to Toshitada Doi‚ Sony’s leading computer engineer‚ AIBO is a computer that provides love and healing for people. The first generation ERS-110 can imitate dog’s behaviors‚ “see”‚ show “emotions”‚ “learn” and evolve “personality”. The second generation ERS-210 has voice recognition
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