Introduction This paper is attempted to study Sony Corporation as a live brand in terms of experiential marketing concept. It contents true experience and observation of mine from an opening exhibition of Sony Corporation (see appendix 1) to be formed the primary sources of data. As an observer of the exhibition‚ I will use my own experience from it to combinative with experiential marketing concept theories to indicate the factors within Sony’s experiential marketing performance. This report will
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Data Mining: What is Data Mining? Overview Generally‚ data mining (sometimes called data or knowledge discovery) is the process of analyzing data from different perspectives and summarizing it into useful information - information that can be used to increase revenue‚ cuts costs‚ or both. Data mining software is one of a number of analytical tools for analyzing data. It allows users to analyze data from many different dimensions or angles‚ categorize it‚ and summarize the relationships identified
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Research methods: Data analysis G Qualitative analysis of data Recording experiences and meanings Distinctions between quantitative and qualitative studies Reason and Rowan’s views Reicher and Potter’s St Paul’s riot study McAdams’ definition of psychobiography Weiskrantz’s study of DB Jourard’s cross-cultural studies Cumberbatch’s TV advertising study A bulimia sufferer’s diary G Interpretations of interviews‚ case studies‚ and observations Some of the problems involved in drawing
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university CASE STUDY OF DATA MINING Summitted by Jatin Sharma Roll no -32. Reg. no 10802192 A case study in Data Warehousing and Data mining Using the SAS System. Data Warehouses The drop in price of data storage has given companies willing to make the investment a tremendous resource: Data about their customers
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Big Data‚ Data Mining and Business Intelligence Techniques 2 What is Data? • Data is information in a form suitable for use with a computer. • There are two types of data ▫ Structured ▫ Unstructured • The total volume of data is growing 59% every year. • The number of files grow at 88% every year. 3 What is Big Data? Exa Analytics on Big Data at Rest Up to 10‚000 Times larger Peta Data Scale Giga Data at Rest Tera Data Scale Mega Traditional Data Warehouse
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CUSTOMER DATA In the term of customer data‚ technology now day give a big role to evaluate the concepts by the overall to moving ownership of the customer when they are away from the individual departments and different it at the enterprise level. In the customer relationship management concept‚ individual that in the each department has responsible for the customer. The success factor for Customer Relationship Management (CRM) is by deploying technology that provides various levels of data access
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Data Mining Information Systems for Decision Making 10 December 2013 Abstract Data mining the next big thing in technology‚ if used properly it can give businesses the advance knowledge of when they are going to lose customers or make them happy. There are many benefits of data mining and it can be accomplished in different ways. The problem with data mining is that it is only as reliable as the data going in and the way it is handled. There are also privacy concerns with data mining
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A glimpse of Big Data Jan. 2013 What is big data? “Big data is not a precise term; rather it’s a characterization of the never ending accumulation of all kinds of data‚ most of it unstructured. It describes data sets that are growing exponentially and that are too large‚ too raw or too unstructured for analysis using relational database techniques. Whether terabytes or petabytes‚ the precise amount is less the issue than where the data ends up and how it is used.”------Cite from EMC’s report
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DATA INTEGRATION Data integration involves combining data residing in different sources and providing users with a unified view of these data. This process becomes significant in a variety of situations‚ which include both commercial (when two similar companies need to merge their databases and scientific (combining research results from different bioinformatics repositories‚ for example) domains. Data integration appears with increasing frequency as the volume and the need to share existing data explodes
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DATA | INFORMATION | 123424331911 | Your winning lottery ticket number | 140593 | Your date of birth | Aaabbbccd | The grades you want in your GCSEs | Data and information Data‚ information & knowledge Data Data consist of raw facts and figures - it does not have any meaning until it is processed and turned into something useful. It comes in many forms‚ the main ones being letters‚ numbers‚ images‚ symbols and sound. It is essential that data is available because it is the first
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