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    creation of Sony Ericsson Mobile Communications Formal discussions were held between Ericsson and Sony in late 2000 with serious discussions in early 2001. Before the start of reorganising its operations the Ericsson handset division – DCP Division Consumer Products - employed close to 18‚000 people‚ or almost 20 per cent of total Ericsson employment. Between 6‚000 and 7‚000 were transferred to Flextronics. An estimated roughly 8‚000 were released and another 3‚500 were transferred to Sony-Ericsson

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    Marketing Assignment Sony Ericsson‚ Facts and Challenges 1.0 Report Overview 1.1 Introduction The aim of this report is to deeply understand the importance of applying marketing essential strategies in order for the company to thrive in a dynamic changing environment. Sony Ericsson‚ the joint venture established in 2001‚ is an example to be thoroughly examined in this report. Its mobile T68i was revolutionary; it was the first GSM/GPRS color screen handset. Its Bluetooth technology

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    Sony Corporation Time Context: End of the fiscal year in March 2000 Viewpoint: Marketing Analyst Facts: March‚ 2000 - Sony Corporation began to redesign itself as a forward-looking company in the network era of the 21st century. Consolidated net sales in the given fiscal year: 6‚687 billion yen Operating income: 241 billion yen Sony’s market capitalization: 9.1 trillion yen 4th among the Japanese companies listed on the Tokyo Stock Exchange as of May 18 2001 (Top 3 companies- NTT Docomo‚

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    Dynamic Spectrum

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    has been proposed to perform this ambitious task. LTE uses orthogonal frequency division multiple access (ODFMA) in the downlink. OFDMA divides the frequency band into a group of mutually orthogonal subcarriers‚ thereby improving like this system capabilities by providing high data rates‚ supporting multi-user diversity and creating resistance to frequency selective fading of radio channels. The quality of service (QoS) of LTE must be satisfied by giving users the optimal

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    1. Introduction 1.1 Background Sony Ericsson was found in 2001 as a joint venture owned in equal parts by the Sony Corporation and Ericsson AB. The mother company‚ Sony Ericsson Mobile Communications AB‚ is registered in Sweden where also its headquarters are. Since it dominates the market with a market share of around 45%‚ Sony Ericsson is the market leader in Sweden in the mobile phones sector in 2007. The continuous popularity of its new mobile phones will ensure that the company continues its

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    Macro Environment of Sony

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    HISTORY OF BRANDING: Brands were originally developed as labels of ownership: name‚ term‚ design‚ and symbol. However‚ today it is what they do for people that matters much more‚ how they reflect and engage them‚ how they define their aspiration and enable them to do more. Powerful brands can drive success in competitive and financial markets‚ and indeed become the organization ’s most valuable assets. In the field of marketing‚ brands originated in the nineteenth century with the advent of packaged

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    Sony Corporation is an electronic company manufacturing major products such as televisions‚ digital imaging‚ audio/video‚ semiconductors‚ electronic components‚ smart phones and medical related equipment. Additionally‚ Sony offers other products such as financial services and life insurance (Reuters). At one point‚ Sony was one of the leading electronic companies. Today‚ Forbes marked Sony as the 79th company on the “The World’s Most Valuable Brands” (“Forbes”‚ 2015) However‚ it has been challenging

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    Core IT Capabilities  Information technology (IT) is the application of computers and telecommunications equipment to store‚ retrieve‚ transmit and manipulate data. The term is commonly used as a synonym for computers and computer networks‚ but it also encompasses other information distribution technologies such as television and telephones. Several industries are associated with information technology‚ such as computer hardware‚ software‚ electronics‚ semiconductors‚ internet‚ telecom equipment

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    Sony PSN Data Leakage

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    surf the net provided by Sony Computer Entertainment‚ Inc. On 19th April 2011‚ PSN was struck by hacker and this resulted in an outage of PSN. It was believed that approximately 77 million users’ personal information was stolen by hacker. This case is highlighted because it vividly depicts the issue of data leakage and its effect to the users. I will firstly discuss how PSN works and how it was hacked under technical analysis. Next‚ I will touch on some legal issues which Sony violated in certain countries

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    Starting points for Sony Music Entertainment Chapter 1: Mission‚ Vision Core Competences Mission Sony BMG does not have a publicized mission statement. However‚ the mother company Sony has changed its mission statements several times in history‚ whereas it is the following: ‘’To become a leading global provider of networked consumer electronics‚ entertainment and services.’’ (Sony 2010) Vision Equal to the mission‚ SONY BMG does not have a publicized vision. The general vision of Sony is: ‘’We Help

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