IMC or Integrated Marketing Campaign is an approach to achieve marketing campaign through coordinated tools of promotional methods. It recognizes the value of a comprehensive plan that evaluates the variety roles of communication such as public relation‚ personal selling and sales promotion and combines them to make a clear maximum communication impact. In this report‚ we are required to develop the main strategic areas of integrated marketing communication plan for the company. We have to choose
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for scrap tire management; based on the description of the key technologies in a tire supply chain. The main actors and technologies in a tire supply chain are described. India have no legislation for the disposal of used tires as of now‚ but very soon the need will arise for such legislation. Also‚ dumping of used tires from other developing nations is a major issue. In the wake of these issue a proper supply chain for the scrap tire management is developed‚ which will have economic as well as environmental
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Winter Project Dec’ 2012 A Literature review on Risk in Supply Chain [pic] Under the Guidance of: Submitted by: Prof. P.K. Jha Sandeep Singh Dept. of Industrial Engineering & Management M.Tech 1st year IIT Kharagpur 12IM60R03 Risk in supply chain 1. What is Risk? Risk can be broadly defined as a chance of danger‚ damage‚ loss‚ injury or any other undesired consequences. A more scientific definition of risk was provided
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disposable income per capita (in dollars) and the retail prices for chicken‚ pork‚ and beef (in cents). A research firm specializing in agricultural economics has recruited you. Your first assignment is to assist one of the principals in the firm with a study for a chicken franchise on the price elasticities for various meat products. (1.1) Plot chicken consumption vs. chicken price and calculate the correlation coefficient between these two variables. Describe the relationship. Does it make economic
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Contents CHAPTER ONE: INTRODUCTION……………………………......1 1. Background Information………………………...……………………........1 1. Green supply chain management……..……………………………….2 2. The textile and garment industry in kenya……………………...….....2 1. Statement of the Problem…...…………………………...…………………3 3. Research Objectives…………………………………………...……………..4 4. Significance of the Study…………………………………...………………..4 CHAPTER TWO: LITERATURE REVIEW .………..…………...5 CHAPTER THREE: RESEARCH METHODOLOGY…………..10 1. Research
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that a company may experience with a global supply chain. Introduction Businesses and supply chains have become substantiality global over the last decade. Between 1995 and 2007‚ the number of transnational companies has more than doubled from 38‚000 to 79‚000 and foreign subsidiaries have nearly tripled‚ from 265‚000 to 790‚000. (Ref: IBM report “the smarter supply chain of the future”) In addition to spreading geographically‚ supply chains now involve more companies. Nearly 80% of executives
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3 on Supply Chain Management http://www.supplychainbrain.com/archives/10.02.TaylorMade.htm?adcode=5 Read the TaylorMade case study till “Enabled by IT” Identify challenges and pain points in the current process of TaylorMade 1) TaylorMade was struggling in an industry with near-zero growth. Any improvement in sales had to come at the expense of its competition‚ which was more agile and efficient. 2) TaylorMade‚ meanwhile‚ had one of the most sluggish supply chains around. Total supply-chain reaction
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The readings for this week cover supply chain in different industries. Read the case study on the New Zealand sheep meat supply chain and consider the level of supply chain integration and the problems associated with it. The New Zealand sheep meat industry is an important export for the country which has a market that can strongly influence the product that is being purchased. The level of supply chain integration is less than what could be considered desirable by the retailers and distributors
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informs Vol. 34‚ No. 3‚ May–June 2004‚ pp. 191–205 issn 0092-2102 eissn 1526-551X 04 3403 0191 ® doi 10.1287/inte.1030.0068 © 2004 INFORMS Inventory Decisions in Dell’s Supply Chain Roman Kapuscinski University of Michigan Business School‚ Ann Arbor‚ Michigan 48109‚ roman.kapuscinski@umich.edu Rachel Q. Zhang Johnson Graduate School of Management‚ Cornell University‚ Ithaca‚ New York 14853‚ rqz2@cornell.edu Paul Carbonneau McKinsey & Company‚ 3 Landmark Square‚ Stamford
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iDesigning and Managing the Supply Chain David Simchi-Levi Philip Kaminsky Edith Simchi-Levi Solutions for Discussion Questions1 Kerem B¨lb¨l u u 1 We would like to thank Shiming Deng for his valuable contributions to the preparation of this manual. Chapter 1 Introduction to Supply Chain Management Discussion Questions Question 1 Pick any car model manufactured by a domestic auto maker. For example‚ consider the 2002 Ford Thunderbird. a. The supply chain for a car typically includes
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