FMCG Introduction of ITC ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata‚ West Bengal. Its diversified business includes five segments: Fast Moving Consumer Goods (FMCG)‚ Hotels‚ Paperboards‚ Paper & Packaging and Agri- Business. In 2012-13‚ ITC’s annual turnover was US$ 8.31 billion and at the end of the same year‚ its market capitalization was US$ 45 billion.It employs over 25‚000 people‚ at more than 60 locations across India
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com/my/en/corporate/corporateprofile.html 3) http://www.airasia.com/my/en/corporate/irstrategy.html 4) http://www.docstoc.com/docs/22751459/Air-Asia-Business-Strategy 5) http://22.com.my/airasia/ 6) http://www.airasia.com/investor/vision1.shtm 7) http://financial-dictionary.thefreedictionary.com/Industry+Life+Cycle 8) http://www.valuebasedmanagement.net/methods_product_life_cycle.html 9) http://www.investopedia.com/terms/p/porter.asp 10) http://www.quickmba.com/strategy/porter.shtml
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September the 26th 2012 Case Analysis: Sony Playstation 3 1. What‚ if anything‚ should Sony do to turn around the sales of the PS3? * Instead of focusing on one particular target segment (18 to 35 year-old male gamers with above average-education and high degree of comfort with new technology) further target segments should also be focused (e.g. women‚ children‚ occasional gamers and non-gamers). Some of the further customers require games which are easy to play because they have a low
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Marketing Mid-Term Sony AIBO: Case Analysis Prepared by: 1. a. What was Sony’s positioning strategy for AIBO? The AIBO is a robot. In its most simplistic form it is an amalgamation of steel‚ circuitry‚ and software. Sony‚ however‚ did not position the AIBO as a robot. Instead they positioned the AIBO as a pet with no utility or usefulness‚ but rather as a source of entertainment and companionship. Takeshi Yazawa‚ Vice President of Sony Entertainment Robot America‚ succinctly
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SONY Introduction: Company name SONY CORPORATION Founded May 7‚ 1946 by Masaru Ibuka and Akio morita Headquarters Located in Tokyo Japan President and CEO Kazuo Hirai Head count 140‚900 in total Operating revenue 800‚000 yens (2013) MISSION STATEMENT At Sony‚ their mission is to be a company that inspires and fulfills our curiosity. Their unlimited passion for technology‚ content and services‚ and relentless pursuit of innovation‚ drives them to deliver ground-breaking new excitement
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Consumer Behaviour Assignment -2012-13 PlayStation 3 Sony Rahul Pandit M.A. Advertisement & Marketing 200735024 CONTENT No. | Particulars | Pg.No. | 1. | Company Introduction. | | 2. | Product Introduction. | | 3. | The Perceptual Process. | | 4. | Attitude; The Functional Theory Of Attitudes. | | 5. | Need & Behaviour; Need Recognition Process. | | 6. | Conclusion. | | Company Introduction Sony Corporation is a Japanese multinational conglomerate‚
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and Intellectual The Legal and Ethical Environment of Business Property: Real‚ Personal and Intellectual In SONY CORP. v. UNIVERSAL CITY STUDIOS‚ INC.‚ 464 U.S. 417 (1984) 104 S. Ct. 774‚ Sony Corporation was the petitioner and Universal Studios was the respondent”1. This was an appeal to a higher court‚ after a lower court decision. “The case dealt with Sony Corp. being sued for manufactured video tape recorders (VTR ’s) infringing on Universal Studios copyrighted materials that were
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I. IntroductionThe financial crisis in the Asian economies in 1997 has created tremendous interests in the economic point of view. This report focuses on the economic situation of Hong Kong in 1997-98‚ which has some very special features among the economies in the region. In the Asian Financial Crisis‚ the economy in Hong Kong did not sufferer from any banking or currency crisis like some of the Asian countries such as Indonesia‚ Malaysia‚ South Korea and Thailand‚ which their troubles began with
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IMPACT OF 2007-2008 GLOBAL FINANCIAL CRISIS ON KENYA’S REAL ESTATE MARKET; A CASE STUDY OF NAIROBI CHAPTER 1: INTRODUCTION 1.1 Background Real estate sector is one of the critical pillars in a country’s economic growth and development. Property makes up 5.3% of Kenya’s GDP and has shown positive growth since 2001 (Keeler‚ 2009). It spurs investment in both Formal and informal sectors. The sector provides employment to a big percentage of Kenyans in mortgage companies‚ consultant firms‚
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The impact of global financial crisis on the United Kingdom Introduction This report will examine the affects of the global financial crisis‚ which was a result of the collapse of the sub-prime mortgage market in the United States‚ on the UK economy. First of all‚ it will look at the background of the global financial crisis. Secondly‚ this paper will analyses why the UK economy has been influenced by the global financial crisis‚ what effects of the financial crisis on the United Kingdom have
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