SCHOOL OF BUSINESS Course Name : International Business Course Code : CSAD 471 Student Name : Francis K. Adu-Boahen Index No : 10135024 Mid-Semester Assignment ANSWER 1 International trade allows a country to specialize in the manufacture and export of products or services that it can produce or services efficiently‚ and import products that can be produced more efficiently in other countries The various theories have differing prescriptions for government policy on trade. Mercantilism
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POLITICAL1.Government campaigning against drinking and drivingHard-hitting campaigns and stiffer penalties have helped to reduce the number of roads accidents‚ deaths‚ injuries and damage. Campaigns have aimed to raise awareness of the legal situation and the dangers of driving while intoxicated. In most international jurisdictions‚ anyone who is convicted of injuring or killing someone while under the influence of alcohol or drugs can be heavily fined‚ as in France‚ in addition to being given a
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1.1 Using the PESTEL framework‚ identify and discuss the key factors in the macro environment that influence the tourism industry. Political: A large influence on the tourism industry can be the stability of government. If the government in unstable it can be viewed as dangerous and unpleasant to visit. This can have a huge impact on that countries tourism numbers. Some governments also choose to make shopping tax-free for tourists‚ as tourists have the right to claim back VAT (Value-Added Tax)/GST
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SWOT SONY Strengths * Sony has for a long time produced high end and usably durable goods. This makes them a good company to do business both on a corporate scale and a private scale as it goods have a long usable life. This separates them from cheap electronic Asian companies whose goods are designed to not last as long so the goods are bought more often. This long life of its products make it a very appealing to business as they can now buy the product and know that if it has the brand Sony
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Sony Corporation Strategic Analysis Executive Summary Sony Corporation is a Japanese multinational conglomerate consisting of a number of business units (consumer electronics‚ gaming‚ movie production‚ music and financial services) making it one of the most comprehensive entertainment companies in the world. However‚ the start of the 21st Century has been a difficult period for Sony resulting in a decline in operating profits and share prices. A SWOT and PEST analysis indicates that economic
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Keller’s Brand Resonance Pyramid | SONY Brand 2015 | Resonance Behavioral loyalty: This includes regular‚ repeat purchases‚ Sony has a loyal customerbase Attitudinal attachment: Customers have loved SONY for decades and many segments have grown up with their groundbreaking products‚ and see some of the products as a special purchase‚ PS3‚ VAIO‚ XPERIA Judgements Quality: The Customer perception of the quality of the Sony products/services with the SONY brandname is high Credibility: Decreased
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Based on your research‚ assess and prioritise the main macro and micro external issues facing Louis Vuitton in 2014. As a minimum you should employ PESTLE and the Five Forces Framework. Political factors Political factors are a crucial factor of LVMH‚ which causes a great influence on the market environment. New policy‚ business rules and the regulation have deep rooted influences on LVMH development in UK market. According to The Economist (2009) VAT has increased which created a threat to
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Competitors Analysis Of SONY Electronics Industry The strategic competitors of Sony are LG‚ Samsung & Panasonic. Brief information about the competitor of Sony Electronics Corporation LG Electronics (Korea) is a multinational electronics company‚ the second-largest South Korean chaebol following Samsung headquartered in Yeouido‚ Seoul‚ South Korea. The company operates its business through four divisions: Mobile Communications‚ Home Entertainment‚ Home Appliances‚ and Air Conditioning & Energy
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THE ORIGIN OF SONY Founded by Masaru Ibuka and Akio Morita in 1958‚ the Sony Corporation has come a long way since its first transistor radios. Being innovative thinkers‚ the founders realized a need for a global brand with mass appeal. Hence‚ as the company grew‚ it was simply logical to establish production facilities in their respective regions. Since its inception‚ very few have been able to match Sony ’s track record for invention and innovation. These include the first Trinitron color television
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Introduction Sony was founded in 1945 by partners Masaru Ibuka‚ (an engineer)‚ and Akio Morita‚ (a physicist)‚and was originally named Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering). The firm was launched in Nihonbashi‚ Tokyo. Four years later the company developed and produced Japans’ first magnetite-coated‚ paper-based recording tape‚ called Soni-Tape. In 1955‚ the firm began using Sony logo on Totsuko products. The group also launched Japan ’s first transistor radio‚ the TR-55‚ during
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