Marketing Plan Project: Sony Playstation 3 Planned Designed for (Present- End of 2013) MKTG-3103-01 Fall Semester 2012 Submitted to: Richard Brand FVSU Executive Summary This marketing plan is over the Sony Playstation 3 (PS3). The Playstation 3 is a six year old video game system‚ and one of the top 3 gaming consoles along with Nintendo’s Wii and Microsoft’s Xbox. Sony Table of Contents Introduction Situational
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Import-Export Imbalance: 1.- The negative trade is heavy and only counterbalanced by the service account surplus. 2.- Over the last two decades‚ Philippine exports have shifted from commodity-based products to manufactured goods. 3.- In the midst of the current global economic recession‚ the exports of electronics‚ garments and textiles are yet to reach a level of import neutralization. 4.- We can solve it by apply a tax directly to consumer and every one confront the problem in their money
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SONY PLAYSTATION TABLE OF CONTENT SECTION I – INDUSTRY SUMMARY: AN ANALYSIS OF THE INDUSTRY MARKET SITUATION ENVIRONMENTAL SCANNING: PESTEL MICRO-ENVIRONMENT FIVE FORCE MODEL ANALYSIS EFE MATRIX SECTION II – COMPANY PERSPECTIVE: AN ANALYSIS OF COMPANY/BRAND COMPANY BACKGROUND PRODUCT BACKGROUND STRENGTHS AND WEAKNESSES SPACE ANALYSIS 6 FUNCTIONAL ANALYSIS IFE MATRIX SECTION III – COMPETITIVE ANALYSIS 20 21 23 24 25 26 10 11 12 13 15 18 1 3 5 6 8 COMPETITORS IN THE MARKET STRATEGIC GROUP
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Export procedure flow chart Prepare a Business Plan Select a name for organization Registration under Company Act Open a bank account Product selection for Export Market Research Product Evaluation Registration with Director General of Foreign Trade to get IEC number Registration with the relevant export promotion council Market Identification Registration with Sales Tax Office Registration with Export Credit Guarantee Corporation Registration with relevant Chamber of Commerce to get
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FORTUNE APRIL 4‚ 2005 "Inside the Shakeup at Sony‚": Sony replaces Nobuyuki Idei‚ its departing CEO with Sir Howard Stringer in 22 June 2005. The public previously had the impression that either Kunitake Ando (Idei ’s previous nomination) or Ken Kutaragi (Mr. Norio Ohga ’s favourite) would take over this position. Though Norio Ohga has given his title in 1999 to Nobuyuki Idei‚ he stills hold the title of Chairman and interferes with daily operation and influenced directors ’ board decision. Ohga
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Economics “ Influence of Exports on Indian Economy “ INTRODUCTION: Exports have played an increasingly important role in India’s economic growth in the last two decades. Still Export instability and its impact on the domestic economies of developing countries like India has been of continuing interest. However‚ studies dealing with the impact of export instability on economic growth have yielded two fairly different views. The 1st view emphasizes the negative impact of export instability on growth
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Bibliography 1. Mohomad Shaaf‚ S. Ali Ahmadi‚ "An Artificial Intelligent Approach to the Tole of Export in the Economic Development of Malaysia ’‚ Journal of Applied Economics‚ Vol 27‚ No 4‚ December 1999 2. Balassa B.‚ "Exports and Economic Growth: Further Evidence"‚ Journal of Development Economics‚ 5‚ 1978 3. Chong Chee Keong‚ Zulkornain Yusop & Veneu Khem-Sen Liew‚ "Export-led Growth Hypothesis in Malaysia: Application of Two-Stage Least Square Technique‚" departments of Economics‚ Faculty
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Oulu Business School Julius Francis Gomes (2364582) Sony corporation’s internationalization analyzed in light of contemporary IB theories 721461S INTERNATIONAL BUSINESS THEORY Department of International Business Management December‚ 2013 Table of Contents 1. Introduction: 2 2. Limitation of the study: 2 3. Company history - Sony Corporation: 3 4. Literature review and analysis: 4 4.1. Learning model of Internationalization: 4 4.2. Network approach to internationalization: 6 4.3. Resource
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Re-export business in the UAE Re-exportation is one of the most important businesses in the UAE. It is the second source of income after the petroleum. There are many causes of the development of the re-export business in the UAE. The main reason for development is the strategic location of the country which is almost in the center of the earth. This strategic location gave an opportunity for the UAE government to make the country a link between the Asian countries and the European countries
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France Trade‚ Exports and Imports In 2009‚ France’s export volumes amounted to $456.8 billion and the country ranked 6th in the world. However‚ the figures were much higher in 2008 at $601.9 billion. France’s main export commodities are: • Machinery • Transportation equipment • Aircraft • Plastics • Chemicals • Pharmaceutical products • Iron and steel • Beverages France’s main export partners are: Germany • Italy • Spain • UK • Belgium • US • The Netherlands • Besides French
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