brand Nokia was a synonym for the product in India. In the last five years scenario in Indian markets changed to a great extent. New competitors providing innovative solutions at lower costs emerged. Product innovations by companies like Samsung‚ Sony Ericson‚ Blackberry‚ HTC etc and low price models by Micromax‚ Karbonn‚ Maxx‚ etc.‚ were forcing Nokia to head downwards. Nokia remained the number one player in the mobile handset market in India‚ but it grew at a dismal 0.2%. Vocie and Data’s 16th
Premium Mobile phone Smartphone Nokia
1. After reading the articles and the case‚ what does "disruptive technology" mean to you? What are the principles behind it? How can you determine whether a technology is disruptive or not? Disruptive technology is an innovative technology providing a new set of attributes‚ which may not be valued and accepted by the mainstream customers but can make a faster performance improvement than the existing mainstream technologies. In doing so‚ it has the capability of creating its own market with a
Premium Wii Nintendo Disruptive technology
format of movies. Demand. The market demands what kind of format of movies. 2. Why do you think Toshiba and Sony would not cooperate to produce a common standard? A lot of things can encourage the market toward natural monopolies. While some alternative platforms may survive by focusing on niche markets‚ the majority of the market may be dominated by a single (or few) design(s). Sony that is able to lock in its technology as the dominant design of a market earns huge rewards and may dominate
Premium Blu-ray Disc Sony
1. ① Based on Figure A on page 4 : what are some possible factors that could explain why the leader in one generation did not become the leader in the next generation? ② Why Sony was an exception? * Some possible factor. A. New & differential technologies in the game industry. In the console game industry‚ “generations” defined by advancement of the underlying technology. Nearly all technological leaps from one generation to the next were marked by a change of industry leadership
Premium Video game console Nintendo
Case Study #3 “Product Development at Dell Computer Corporation” Summary Report Duong Hai Dang POM 345 I. Introduction Since the day it was founded in 1984‚ Dell Inc has grown to be a global leader in manufacturing computer and one of the largest technological corporations in the world with more than 100‚000 employees. Right from day one‚ Michael Dell was trying to develop his computer in his school dormitory till the beginning of 2001. Within less than 20 years‚ Dell Computer Corporation had
Premium Personal computer Laptop Dell
ORAL TEAM PRESENTATION 1 Case No.2 (text page C-17): Competition in energy drinks‚ sports drinks‚ and vitaminenhanced beverages. Suggested Questions: 1) What are the strategically relevant components of the global and U.S. beverage industry macro-environment? How do the economic characteristics of the alternative beverage segment of the industry differ from that of other beverage categories? Explain. 2) What is competition like in the alternative beverage industry? Which of the five competitive
Premium Video game console Strategic management Management
Date: January 30‚ 2013 Subject: Indigo’s options regarding entering the e-reader and e-book market Heather Riesman and Michael Serbinis‚ CEO and CIO of Chapters.Indigo‚ are tasked with the decision of entering the e-reader and e-books market and must decide whether they will manufacture their own e-reader or negotiate a contract with an existing company to carrying their product. After analyzing Chapters.Indigo’s core strategy and the current market conditions‚ we will aid both Riesman and
Premium E-book Brand Marketing
main products are divided based on scan rate of projector and the type of lens used in the projectors. Based on this‚ there are three main segments: video‚ data and graphics. Sony is trying to overcome this segmentation by addressing the data and graphics with one superior product (1270). Since the launch declaration of Sony 1270 Barco faced with two main problems: (a) The technically superior projector 1270‚ will outdo Barco in its technical advancement (b) Barco will have to decide on lowering
Premium Price Marketing Superiority complex
on new games if they were able to purchase a new Sega console that allowed them to use old games as well as new ones. This lead to Sega’s ability to surpass Nintendo in sales. 3. What strengths and weaknesses did Sony have when it entered the video game market in 1995? When Sony entered the video game market in 1995‚ it was one of the first
Premium Video game console Video game
is supported by the logo which also includes the picture of a TV. This “cute” brand image gives the technology behind a gracious face. The first-mover advantage in a new market brought high (media-) awareness in the beginning. The partnerships with Sony‚ Philips and major electronic chains provided them an outstanding reliable and qualitative image. The consumer-focused attitude (“Bring control to customers”‚ data is inaccessible ) contributed to a positive brand recognition. That customers who purchased
Premium Marketing Television