Global strategy and its impact on local operations Lessons from Gillette Singapore * * * By Eric Aussmann & Amalia Insani Universitas Gadjah Mada International Human Resource Management Lecturer: Dr. Budi Santoso ------------------------------------------------- Case Background The case "Global strategy and its impact on local operations - Lessons from Gillette Singapore” underlines the difficulties of finding an adequate global strategy‚ which can tighten local
Premium Management Organization Strategic management
Session 1 PART III PART II WHAT IS STRATEGY ? Strategy Formulation Strategic Analysis Strategy Analysis Strategy Formulation Strategy Implementation Strategic Analysis Strategy Formulation Strategy Implementation Strategy Formulation Strategy Implementation 1 What is Strategy? 6 International Strategy & Globalization 2 Assessing Organizational Performance The General Environment Business Level Strategy 5 3 Internal Environment A Resource-based
Premium Strategic management Strategic planning
The Importance of Global Marketing Strategy Nowadays‚ for many businesses‚ expanding means going global; it means managing to bring your products or services to more and more target markets around the world. The technology‚ infrastructure‚ and communications have developed so much that it is no longer impossible or that difficult to open up to new business markets. However‚ in order to be successful in this endeavor‚ you need to have a global marketing strategy. The way you promote your product
Premium Marketing
Discussion Question 1. What are the basic goals of marketing? Are these goals relevant to global marketing? Answer: The basic goals of marketing are focusing the resources and objective of an organization on environmental opportunities and needs in order to satisfy customer wants and needs by offering the product and services. These goals are relevant to global marketing in every part of the world because every country have its needs and wants and managers need the goals as a guidelines to pursue
Premium Marketing Globalization
Globalization: Global marketing refers to a strategy for achieving one or more of four major categories of potential globalization benefits: cost reduction‚ improved quality of products and programs‚ enhanced customer preference‚ and increased competitive advantage on a global basis. Why Global Marketing is Imperative Saturation of Domestic Markets: the saturation of domestic markets in the industrialized parts of the world forced many companies to look for marketing opportunities beyond their
Premium International trade Marketing
Global Competitiveness: Role of Supply chain Management Business today is in a global environment. This environment forces companies‚ regardless of location or primary market base‚ to consider the rest of the world in their competitive strategy analysis. Firms cannot isolate themselves from or ignore external factors such as economic trends‚ competitive situations or technology innovation in other countries‚ if some of their competitors are competing or are located in those countries. Companies
Premium Supply chain management Supply chain Management
contents CONTENTS Page No 1. 2. Executive Summary The Evolution 2 3 -Global Brands and Globalization 3 3. Why Branding? 9 -Brand : Meaning 10 -Brand Equity 12 -Aspects of a Good Brand 13 - What makes brands great? 14 - What makes brand leaders lose their way 17 4. Why go global? 19 - Going global: the risks 20 - What principles govern and guide global brands? 21 - Global branding versus local marketing 23 5. Strategic Planning Cycles for Brands 26
Premium Brand Brand management
Global media institutions and global media flows. Media flows is a concept of flows researched on the balance of media exported‚ imported and in general disturbed between nations‚ be it nationally or internationally. Contra-flows were countries once thought as major clients of media imperialism such as Televisa (Mexico)‚ TV Globo (Brazil) And Canada (CanWest) now can export TV porgrammes and music to the countries around the world. This was known as media imperialism where smaller countries would
Premium Anime Culture Mass media
Global Warming: Cause and Mitigation Your Name Professor Name SCI 110 - Introduction to Physical Science June 12‚ 2013 Global warming‚ also referred to as climate change‚ is real. The question remains‚ is man or Mother Nature responsible for causing it? The Nobel Prize-winning chemist Svante Arrhenius first proposed the idea of global warming in 1896. He knew that carbon dioxide traps heat in the earth’s atmosphere and that burning fossil fuels releases
Premium Greenhouse gas Global warming Carbon dioxide
Global Trends: How Global Trends Influence the Strategies Used by Samsung in the Communications Market International Business Management (MGMT 425) March 31‚ 2013 Abstract As global trends shape the business landscape‚ they will certainly influence competition among companies; and just as companies frequently fail to examine global trends in details‚ they can also fall short in their analysis of the competitive factors those trends create. Czinkota‚ Ronkainen‚and Kotabe
Premium Marketing