Technische Universität Berlin Faculty of Economics and Management Chair for Technology and Innovationmanagement Case 1: From Imitation to Innovation: Zongshen Industrial Gr. By Willy Shih & Nancy Hua Dai Case Seminar on Strategic Innovation Management Summer Term 2011 Name: Simon Delcourt Marc Esslinger Dennis Fakner Matriculation Number 337929 337772 331557 #Words: 399 Question 1: Originally‚ Zongshen sold engines for motorcycles which were mainly knock-offs Japanese motorcycle
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to remain afloat in this ever changing market‚ companies must have a sound proof strategy. According to Thompson‚ Peteraf‚ Gamble and Strickland‚ a company’s strategy is its action plan for outperforming its competitors and achieving superior profitability. (Thompson‚ Peteraf‚ Gamble and Strickland p. 4) One well known strategy or theory of many companies is a term called disruptive innovation. Disruptive innovation was coined by Clayton Christensen. It explains the process of a product or service
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external messaging tools. Corporate Messaging: Internal & External Nayar leveraged technology to facilitate corporate transparency‚ trust‚ the flow of information‚ and he empowered his employees to take responsibility for leading change and innovation. He did this through the various implementations of new internal messaging tools which include: the U&I portal‚ MyBlueprint portal‚ and the Local Financial Information Application (LFIA). The U&I portal began as a tool that allowed any
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Strategic Innovation Proposal Deborah Morrison OI/466 6/01/2013 Brandon Johnson Strategic Innovation Proposal Introduction This paper identifies the problem and unmet opportunities related to Coca-Cola Company. It develops an innovative strategy to address the problem. It used innovative business design model to solve-out the problems and take them as an opportunity for organization. The use of IBDM is effective for the creation of an innovation business product. Following are the different
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Strategic Innovation A Framework for Strategic Innovation Blending strategy and creative exploration to discover future business opportunities ______________________________ by Derrick Palmer & Soren Kaplan Managing Principals‚ InnovationPoint LLC © 2007 InnovationPoint www.innovation-point.com Page 1 A Framework for Strategic Innovation Table of Contents 1. 1.1. 1.2. THE ART AND DISCIPLINE OF STRATEGIC INNOVATION ............. 3 Traditional strategy versus Strategic
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UNIVERSITY OF BATH‚ MSC IN INNOVATION AND TECHNOLOGY MANAGEMENT Connect and Develop P&G’s big stake in open innovation Limali Panduwawala Suvidha Venkatesh Pedro Parraguez Xiajing Zhang 27/11/2009 Abstract: This report explores P&G’s "Connect and Develop" open innovation initiative. Its focus is to analyse this innovation strategy in the context of the formal academic theory‚ other P&G’s programmes and the company situation. Its objective is to understand the impacts‚ challenges and
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Innovation in Apple‚ Inc. Part I: Thinking a technological innovation Apple Inc‚ is incorporated in 3 January 1977 as a multinational corporation which serves as a manufacturer and designer in the consumer electronics sector. Their focus point is production‚ marketing and support service of personal computers‚ computer hardware and software portable mp3 players‚ portable video players and finally mobile phones with the multimedia function. The company is located in USA‚ California‚ Silicon
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TOJET April 2006 ISSN: 1303-6521 volume 5 Issue 2 Article 3 DETAILED REVIEW OF ROGERS’ DIFFUSION OF INNOVATIONS THEORY AND EDUCATIONAL TECHNOLOGY-RELATED STUDIES BASED ON ROGERS’ THEORY Ismail SAHIN Iowa State University The process of adopting new innovations has been studied for over 30 years‚ and one of the most popular adoption models is described by Rogers in his book‚ Diffusion of Innovations (Sherry & Gibson‚ 2002). Much research from a broad variety of disciplines has used the model as a
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Case 3 EMR Innovations Table of Contents Executive summary 3 Introduction& problem /issues identification 4 EMR’s product and how is attempting to market 4 External Analysis 6 Opportunities 6 RV industry 6 RV culture 6 Threats 7 Competitors 7 Analysis and recode current situation 8 Internal analysis 8 RVs internal weakness and strength 8 EMR Innovations internal weakness and strength 9 Marketing Audit 10 RV’s Current Marketing
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MBA A Case Study on “Innovation on Apple” Course Code ： MBA Cohort 22 Lecturer ： Mr. D.L.Allen Student Name ： Wong Man Pan Student ID ： Submission Date ： 18 July‚ 2012 No of words ：3‚092 1. Executive summary This article contains four main sections; in the first section‚ the characteristics of innovation Company are defined‚ mainly the ideas which follow Barry‚ John and Richard‚ 2011 and the overview of Apple Inc innovation would be evaluated based on the
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