[pic] Executive Summary 3 The anatomy of the product 4 Step Factors 6 Social Environment 6 Technological Environment 7 Economic Environment 8 Political Environment 8 Buying behaviour sony playstation 3 9 AIDA 9 Attention 10 The decision making process 10 Environmental influences 11 The Abell-Model: Sony Playstation 3 12 Marketing segmentation 14 Demographical segmentation 14 Psychological segmentation 15 Recommendation
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Conceptual Model of Customer Experience Creation 11 APPENDIX B: OPERATIONALIZATION TABLE 12 APPENDIX C: METHOD 16 APPENDIX D: QUESTIONNAIRE 17 APPENDIX E: CONSTRUCTS AND THEIR CORRESPONDING STATEMENTS 23 APPENDIX F: AVERAGE SCORE QUESTIONS – SOCIAL ENVIRONMENT 24 APPENDIX G: AVERAGE SCORE QUESTIONS – SERVICE INTERFACE 24 APPENDIX H: AVERAGE SCORE QUESTIONS – RETAIL ATMOSPHERE 25 APPENDIX I: AVERAGE SCORE QUESTIONS – ASSORTMENT 25 APPENDIX J: AVERAGE SCORE QUESTIONS – PRICE 26 APPENDIX K: AVERAGE SCORE
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Business Ethics & Corporate Social Responsibility of “SONY Corp.” Index SR NO. CONTENT 1. INTRODUCTION 2. BUSINESS ETHICS 3. CSR ACTIVITIES 4. CONCLUSION Business Ethics Business ethics is a form of applied ethics or professional ethics that examines ethical principles and moral or ethical problems that arise in a business environment. It applies to all aspects of business conduct and is relevant to the conduct of individuals and entire
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Micro insurance Micro insurance is the key element in the financial services for people at the bottom of the pyramid. The poor face more risks than the well off‚ but more importantly they are more vulnerable to the same risk. Usually the poor face different type of risks i.e. Household type‚ drought and epidemic etc. To combat these risks‚ the poor do‚ proactive risk manages meat like grain storage‚ savings‚ assets accumulation loans from friends and relatives. Micro insurance provides greater
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Moon Micro is a small manufacturer of servers in Santa Clara‚ California. Lately‚ the demand for servers has increased‚ and the company needs to find a way to capitalize on the situation. The current plant has reached capacity of 10‚000 units. The two options to capitalize on the situation are to either expand the plant to a capacity of 20‚000 units or outsource the process to Molectron‚ an independent assembler. Expanding the Santa Clara plant would have an annualized fixed cost of $10‚000‚000
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Indian Institute of Technology Kanpur PROJECT REPORT Numerical Studies of Microcombustion in a Micro-channel Submitted by Rishav Garg Undergraduate student Department of Mechanical Engineering IIT Kanpur Under the guidance of Dr. D.P. Mishra Professor Department of Aerospace Engineering IIT Kanpur 13th July‚ 2012 ABSTRACT Numerical Studies of Microcombustion in a Micro-channel There are a lot of methods that converts chemical energy to thermal energy like fuel cells
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Case 5: Sony Shockwave In Search of the Next Hit Product Questions 1. Discuss the importance of product innovation to the future success of Sony in regard to the changing marketing environment environment. 2. Conduct a SWOT analysis on Sony. 3. What are the strategic options available to Sony‚ in y ‚ the wake of “Sony Shock”? Furthermore‚ recommend a course of action for Sony. Q1. Importance of Product Innovation to Sony s Sony’s Future Success Product innovation enables Sony to: • Retain
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Micro January 14‚ 2015 1. The purpose of antitrust policy is to promote __competition among firms_____‚ which leads to lower __price for customers______. Explain why this is so? The purpose of antitrust policy is to promote competition‚ which leads to lower prices. If a company had the power of price control that comes with being a monopoly‚ they would profit by picking the quantity/price that equals the highest revenue for their company. This would be likely a lower quantity and higher price
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References: (Zeller & Meyer‚ 2002). Asian‚ Dr. Yunus began a micro-finance program among women in Bangladesh in 1976‚ following the wide-spread famine in 1974 (Abdulrahman‚ 2007). In 1998‚ it was first time micro finance industry in Somaliland (as cited in Bekkin‚ 2007) program; in 1996‚ SA’ID received its first substantial capital injection from Oxfam America (Saacid Foundation report
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SONY EMCS Supply Chain Management Group Members: Name | Metric No. | | | | | Loh Choong Young | 809366 | | | SONY The growth of Sony in Malaysia has been leaps and bounds over the past 30 years. From being merely a sales company‚ Sony now expanded their business horizon to marketing‚ manufacturing‚ engineering as well as entertainment industry in movie and music distribution. Aiming to be the No. 1 Preferred Brand in Malaysia‚ Sony (Malaysia) SdnBhd established on 21st January 1998 from
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