Introduction Business environment is the combination of internal and external factors that influence a company ’s operating situation. The business environment can include factors such as clients and suppliers‚ its competition and owners‚ improvements in technology‚ laws and government activities and market‚ social and economic trends. Environmental forces of political‚ economic‚ social‚ and technological factors. These factors are outside the control of the business. The business can’t do much
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Micro Fridge Case Study Prepared by Lamia Azab 27.11.2014 1 Index:Micro-Fridge Industry:Market Overview: Industry & Product Situation Analysis: SWOT Analysis TOWS Matrix 4Cs of Marketing Strategy : Company Customers Competition Collaborators 4Ps of Marketing Strategy : Product Price Place Promotion Marketing Plan: Vision and Mission Marketing Calendar Sales Plan: Budget & Sales plan Overall evaluation Recommendations 2 About the product/industry: Industry: The Micro-Fridge
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The macro environment Introduction Marketing’s role is to match the capabilities and resources within the organisation with market opportunities external to the organisation. Understanding customer needs is central to achieving this aim‚ but marketers must also be aware of factors that can cause customer needs to evolve. A change in customer needs will impact upon the organisation’s ability to serve its customers. This means that marketers have to be knowledgeable about what is happening in the
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institutional framework for the management of the environment and for the matters connected therewith and incidental thereto. EMCA‚ 1999 Institutions under EMCA NEMA: National Environmental Management Authority (NEMA) is to exercise general supervision and co-ordination over all matters relating to the environment and to be the principal instrument of Government in the implementation of all policies relating to the environment/ NATIONAL ENVIRONMENT COUNCIL: responsible for policy formulation directions
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Marketing Environment Marketing environment defined as ‘those condition and influences impingeing or potentially impingeing on marketing’ or anything that has an impact on what marketers do. Why pay attention? The world is changing constantly‚ if marketers don’t understand changes‚ they may be threatened. By consistently monitoring the environment‚ marketers can plan effectively and plan. There organisation ready to face change. Other definition; Actors and forces outside of marketing that
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MARKET ENVIRONMENT ________________________________________ • Before we start with marketing environment it is important to know what a market is and how can marketing be defined as. MARKET • A market is any structure that allows buyers and sellers to exchange any type of goods‚ services and information. • The market facilitates trade and enables the distribution and allocation of resources in a society. • Markets allow any tradable item to be evaluated and priced. A market emerges more
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assignment ECO 101: Introduction to Micro-economics Section 7 Spring 2013 North South University Assignment 1 Full marks: 115 Time of Submission ( 24th February‚ 2013‚ deadline ends at 2:40 pm) Person to be submitted to :ME Answer all the questions. The parenthesis carries the credit for each question 1. The crucial problem of economics is: (explain by choosing an option) (5) (a) Establishing a fair tax system. (b) Providing social goods and services. (c) Developing a price mechanism
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Characteristics of Educational Technology 1. Educational technology is based on the application of the scientific knowledge.2. Educational Technology has contributed in developing various methods‚ for example‚ micro-teaching method‚ simulatedteaching‚ interaction analysis‚ audio-visual aids and programmed learning method.3. In the field of educational technology‚ psychology‚ science‚ technology‚ system‚ art‚ audio-visual aids and machines areused.4. Educational technology is helpful in making the
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management in order to develop and implement comprehensive supply chain strategies for Sony Corporation in global operation. Sony is committed to fulfilling its responsibility to society as a corporate citizen‚ including managing its supply chain in a responsible manner. To achieve this goal‚ Sony is working with its business partners‚ suppliers and subcontractors to help ensure that they adhere to the same high standards as Sony in the areas of human rights‚ labor conditions‚ health and safety‚ and environmental
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QUEZON CITY POLYTECHNIC UNIVERSITY BATASAN SATELLITE CAMPUS IBP Road‚ Batasan Hills‚ Quezon City Date: February 4‚ 2013 Entrepreneurial Marketing Chapter 3 THE PHILIPPINE MARKETING ENVIRONMENT Written Report Group 1 Alba‚ Alyanna Marie Cleofe‚ Rancel Delos Santos‚ Ferdinand Espos‚ Norman Linag‚ Stephanie Macasojot‚ Jellie Roxas‚ Derick Villarosa‚ Christilyn INTRODUCTION We all know that the modern economy has affected the marketing practices and philosophies. The
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