PROJECT MANAGEMENT [BBA 615] PORTER’S FIVE FORCES MODEL ON SONY CORPORATION Submitted By:- SHUBHI SINGH BBA(4530/09) PORTER’S FIVE FORCE ANALYSIS CONSUMER ELECTRONICS INDUSTRY [pic] 1. THREAT OF NEW ENTRANTS - LOW ➢ Economies of Scale ➢ Product Differentiation ➢ Capital Requirements ➢ Switching Costs ➢ Technology‚ Know-how and Innovation ➢ Government Policy
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CASE STUDY - SONY CORPORATION A record number of Sony Corporation shareholders‚ total 9‚500‚ gathered in a posh hotel in Tokyo on 27th June 2012 waited anxiously for the new chief to reveal revival plan and strategies for Sony. This was Kazuo Hirai‘s first interaction with the share holders. Board of Sony Corporation had announced him as the new Chief Executive in February 2012 and he had taken over charge in April 2012. Kazuo Hirai‚ 51 years old new CEO‚ first asked the outgoing American
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STEPS UNDERTAKEN BY SONY CORP TO ACHIEVE AND MAINTAIN HIGH LEVEL OF QUALITY TABLE OF CONTENTS ACKNOWLEDGEMENTS 3 EXECUTIVE SUMMARY 4 OBJECTIVES 5 RESEARCH METHODOLOGY 6 Primary sources 6 Secondary sources 6 QUALITY MANAGEMENT 7 SONY CORPORATION 9 TECHNIQUES UNDERTAKEN BY SONY FOR QUALITY MANAGEMENT 11 QUALITY MANAGEMENT SYSTEM MEASURES 11 ROLE OF CONSUMER FEEDBACK 13 INITIATIVES AIMED AT IMPROVING THE QUALITY‚ SAFETY AND LONG-TERM RELIABILITY OF PRODUCTS 16 RESPONSES TO QUALITY ISSUES 17 CONSUMER
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chief executive of Sony Computer Entertainment Inc. (SCEI) has encountered two large rivals in the video game industry this year. Nintendo and Microsoft have released advanced video game consoles that have left Sony sales behind. Nintendo especially‚ has broken the status quo for marketing in the video game industry by dramatically expanding its target market from 18-34 year-olds to 9-65 year-olds both male and female with its new video game console‚ the Wii. For years‚ Sony had gone head to head
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Introduction Sony is a global manufacturer of audio‚ video‚ communications and information technology’s consumer and professional markets. According with Rebort S.Kaplan and David P.Norton (2007)‚ to measure strategic readiness‚ identify the intangible assets you needs to perform the internal process most critical to your strategy. Then assess your current capabilities in all these areas‚ identifying changes needed to improve alignment. Thus‚ applying the above mentioned approach the Sony Company is
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Background Sony Corporation is one of the best-known names in consumer electronics andranks second worldwide in electronics behind Matsushita Electric Corporation. Since itwas established shortly after World War II‚ Sony has introduced a stream of revolutionary products‚ including the transistor radio‚ the Trinitron television‚ theBetamax VCR‚ the CD player‚ the Walkman portable cassette player‚ and thePlayStation game console. The company’s electronics segment--which includes audioand video products
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square feet of shelve space in Best Buy by the year 2007. The video game market is an oligopoly with only a few companies competing within the market. The "Big Three" companies in the video game industry’s oligopoly are Microsoft‚ Nintendo‚ and Sony. Microsoft’s Xbox 360‚ Nintendo’s Wii‚ and Sony’s Playstation 3 all sell similar products and contend for consumer’s dollars. Each firm closely watches the moves of the other companies when considering pricing‚ technology‚ and marketing of the games
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SETA survey of representatives in Tribunal cases 2008 Research Paper The use of social media in the recruitment process Ref: 03/13 2013 Andrea Broughton‚ Beth Foley‚ Stefanie Ledermaier and Annette Cox (IES) For any further information on this study‚ or other aspects of the Acas Research and Evaluation programme‚ please telephone 020 7210 3673 or email research@acas.org.uk Acas research publications can be found at www.acas.org.uk/researchpapers ISBN 978-1-908370-32-7
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Table of Contents INTRODUCTION 1 UNILEVER 2 PHILANTHROPY DETAILS 2 CSR IN BUSINESS PROCESS 3 DEALING WITH SUPPLIERS 3 CONTRIBUTING TO THE COMMUNITY 4 REDUCTION IN ACCIDENT RATE 4 SOURCING OF RAW MATERIAL 4 SIGNATORY ISSUES 5 AWARDS 5 UNILEVER IN INDIA 5 PROJECT SHAKTI 5 SANJIVINI 6 PROCTER & GAMBLE 6 PHILANTHROPY DETAILS 7 CSR IN BUSINESS PROCESS 8 CSR: COMPANY POLICIES 9 INDUSTRY ANALYSIS (FMCG) 10 CITIGROUP INC. 11 PHILANTHROPY DETAILS 11 FINANCIAL LITERACY 11 Microfinance
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concerned about graphics projectors. But with data projections they are second‚ whereas Sony takes the leading position. Normally Sony projectors are positioned below Barco’s in terms of performance and are also on average 15% lower in price. Sony eventually got real good in producing a good quality tube. Component part that’s used for inside the projectors. Because of this high quality Barco decided to take Sony as their new supplier for these tubes. So
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