SUBMISSION: 19.04.2014 LETTER OF TRANSMITTAL: Date: April 19‚ 2014 Sherina Idrish Faculty‚ BUS 101 Department of BBA North South University Subject: Submission of Group Project Dear Sir‚ Here is the group report on the assigned company “SONY” that you asked us to prepare as per requirement of our BUS 101 course. We sincerely tried our best to put all the relevant information required to make this report informative and clear out all the major questions you asked. Despite some limitations
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second video game console produced by Microsoft? Did you know that the Sony´s Ps3 has hit 50 million units across the globe? . There have been many types of wars but in the last years there has been a war called “Console War3”‚ since in North America in the late 1970s and the early 1980s. Sony and Microsoft had battle between them since Microsoft release the Xbox in November 15 2001. Now‚ more than 10 years later
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Technology - Bits Blog - NYTimes.com: http://bits.blogs.nytimes.com/2010/05/27/ipads-arrival-in-tokyo-causes-japanese-to-reflect/ Toto‚ S. (2011‚ November 15). Japan Display‚ Inc. Sony‚ Toshiba‚ Hitachi Finalize Deal To Merge Display Units. Retrieved from TechCrunch: http://techcrunch.com/2011/11/15/japan-display-inc-sony-toshiba-hitachi-finalize-deal-to-merge-display-units/
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Sony corporation is a multinational conglomerate corporation headquartered in Tokyo‚ Japan‚ and one of the world’s largest media conglomerate with revenue of US$ 88.7 billion ( as of 2008) based on Minato‚ Tokyo. Its name is derived from Sonus‚ the Greek goddess of sound. The first market mix element is Product. A product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want. Product decision normally base on Brand name‚ Functionality
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Sony Corporation: Strengths‚ Weaknesses‚ Opportunities‚ Threats by Keki Fatakia‚ The Motley Fool‚ Mar 2nd 2012 8:28PM There are many ways of analyzing a business. Perhaps one of the best ways to do this is by creating a SWOT - that is‚ Strengths‚ Weaknesses‚ Opportunities‚ and Threats -- analysis. This sheds light on the good and bad points of a business in terms of its strengths and weaknesses‚ which are mostly internal in nature; as well as opportunities and threats‚ which are external in nature
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mutating into complements. Sony Corporation is the business unit and the parent company of the Sony Group‚ which has six operating segments in which it conducts business – Consumer Products & Services Group‚ Professional‚ Device & Solutions Group ‚ Pictures‚ Music‚ Financial Services and Sony Ericsson. Sony Electronics has been a market leader for many years starting with the Betamax in the 1970’s and the Walkman in the 70’s and 80’s. The focus of this paper is to examine if Sony is effective in using
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SONY CORPORATION GRIFFIN CONSULTING GROUP Hao Tang Rahul Misra Ellie Shanholt April 2012 CONTENTS Executive Summary ..................................................................................................................... 3 Company Overview and History .............................................................................................. 4 Financial Analysis ...........................................................................................................
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New Product Development and Brand Sony understood the importance of brand from its inception. The origin of “Sony” shows the global mindset of its founders; who coined the brand name Sony in 1955 because it was easier for Western consumers to pronounce. “Sony” sounded cute‚ like the pet name Sonny‚ but it also meant sonus‚ or “sound‚” in Latin. In 1958‚ the firm adopted this brand name as its corporate name. When Morita went to the United States with a Sony-branded radio in 1955‚ a major manufacturer
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Description. Sony Corp. Retrieved from Factiva on 12/10/2012 http://global.factiva.com.ezproxy.hofstra.edu/pcs/default.aspx Chen‚ WS (2002)‚ ‘Longman active study English-Chinese dictionary’‚ 1st edn‚ SH: Shanghai Foreign Language Education Press. Census.gov. (2010). 2010 Census: United State Population Profile Maps. Retrieved from Census.gov on 12/08/2012 http://2010.census.gov/2010census/# Kabushiki Kaisha. (2012). Unites States Securities and Exchange Commission Form 20-F of Sony. P. 32. Retrieved
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RE: Sony’s Goodwill and Segment Reporting Facts: Sony have been known worldwide as a Japanese multinational company‚ its efforts trying to expanding business in United States‚ have made that Sony acquires CBS Records and Columbia Pictures. Thus‚ creating Sony Music and Sony Pictures‚ which represent Sony entertainment. This involved to the company in $1.2 billion of debt‚ and assigned goodwill assets for $3.8 billion. The last filing with SEC reported just two main segments: electronics and
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