Information Systems Research Vol. 21‚ No. 2‚ June 2010‚ pp. 249–270 issn 1047-7047 eissn 1526-5536 10 2102 0249 informs ® doi 10.1287/isre.1080.0220 © 2010 INFORMS Technological Frames‚ Organizational Capabilities‚ and IT Use: An Empirical Investigation of Electronic Procurement J. Mack Robinson College of Business‚ Georgia State University‚ Atlanta‚ Georgia 30303‚ amishra@gsu.edu Robert H. Smith School of Business‚ University of Maryland‚ College Park‚ Maryland 20742‚ ragarwal@rhsmith
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A Project Report On Sony Bravia BRAND MANAGEMENT SUBMITTED BY: ashish gupta Contents Company Profile 3 Communication Strategy: 4 Brand Strategy: 7 Brand association: 9 Brand Identity: 9 Positioning: 10 Understanding the Environment 10 Understanding the Customer 11 Understanding the Product 12 Company Profile Sony Corporation is a multinational conglomerate corporation headquartered in Tokyo‚ Japan‚ and one of the world’s largest media conglomerate with revenue of US$88.7 billion
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Sony Corporation Business in New Asia Prof. Wiboon Meijuan Xu overview of Contents • Brief environmental analysis of the company’s current situation • Brief explanation of the decision(s) facing them • Brief recommendation of what they should do Overview of company • COMPANY: Sony‚ a company founded in 1946 with one of the most famous global brand names. • SONY’S DNA: A distinctive will and drive to generate new value • MAIN BUSINESSES: Sony operates primarily as a consumer electronics firm
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Table of Contents Capability Maturity Model (CMM) 3-6 People Capability Maturity Model (P-CMM)... 7-8 Software Acquisition Model (SA-CMM) 8 Capability Model Model Integration (CMMI) 9-11 CMM and ISO 9001 11-12 A process is "a system of operations in producing something ... a series of actions‚ changes‚ or functions that achieve an end or result" (Webster’s Dictionary). With the growing emphasis
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Marketing Communications: Sony Ericsson Amarpreet Mudher Abstract Kotler‚ (2009) declares that Online Marketing has seen a rapid growth over the time. It has gotten increasingly important for companies to have a strategic plan for communicating with the public online. Statistics show that the yearly ad spend online is increasing at a rapid pace showing us that companies have understood the importance of appearing on the search engines and being available in appropriate environments. This
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Sony Ericsson SWOT Analysis Strength Diversity among products. Sony as a brand name. Weakness Lack in understanding Customer Preferences Less technology advancement Lack of user centered designs. Lack of Brand awareness globally Opportunities Mobile phones market in developing High % of young market Strong Customer demand for innovative product High Disposable income in emerging markets. Network capabilities and low tariff of service providers. Threats
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Contents Executive Summary The following report is a marketing plan for Sony Ericson Mobile in Australia for the 2012-2013 financial year. The Sony Ericson brand continues to grow in unpopularity after several years of underperformance. This has occurred due to Sony Ericson trying desperately to hold onto its premium brand image that comes with a high cost and not focusing its resources on finding the right target market that suites its technology and innovation. The marketing
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In 2001‚ Sony Ericsson is established by the Japanese company Sony (a consumer electronics corporation) as a fifty-fifty joint venture with the Swedish telecommunications company Ericsson (a mobile communications infrastructure and systems business) which offers mobile phones‚ accessories and applications. Before the merger‚ its provides expertise in mobile communication‚ after the merger‚ its provide both the consumer electronics and content expertise. In 2011‚ Sony Ericsson changes their global
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Sony Corporation Time Context: End of the fiscal year in March 2000 Viewpoint: Marketing Analyst Facts: March‚ 2000 - Sony Corporation began to redesign itself as a forward-looking company in the network era of the 21st century. Consolidated net sales in the given fiscal year: 6‚687 billion yen Operating income: 241 billion yen Sony’s market capitalization: 9.1 trillion yen 4th among the Japanese companies listed on the Tokyo Stock Exchange as of May 18 2001 (Top 3 companies- NTT Docomo‚
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HISTORY OF BRANDING: Brands were originally developed as labels of ownership: name‚ term‚ design‚ and symbol. However‚ today it is what they do for people that matters much more‚ how they reflect and engage them‚ how they define their aspiration and enable them to do more. Powerful brands can drive success in competitive and financial markets‚ and indeed become the organization ’s most valuable assets. In the field of marketing‚ brands originated in the nineteenth century with the advent of packaged
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