International Management 2013 – 2015 Marketing Planning Prof. J. N. Godinho Group Project: The Final Report SONY BRAVIA Group 1: 13PGPIM – 01 Aasima Azra Akbar Mirza 13PGPIM – 08 Bhawna Mehta 13PGPIM – 09 Devesh Saini 13PGPIM – 18 Sanket Mantri 13PGPIM – 25 Shashank Gupta 13PGPIM – 40 Alberto Pozzi MANAGEMENT DEVELOPMENT INSTITUTE GURGAON 122001 Sony BRAVIA Table of Contents: Executive Summary 2 Main Report 3 Introduction 4 Environmental Analysis
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Strategic Relationships •The formation of strategic relationships among suppliers‚ producers‚ distribution channel organizations and customers (intermediate customers and end users). •The goal may be gaining access to markets‚ enhancing value offerings‚ reducing the risks caused by rapid environmental change‚ sharing complementary skills‚ acquiring new knowledge‚ building assigned close relationships with major customers‚ or obtaining resources beyond those available to a single company. •Strategic
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On October 19‚ 2006 the Sony Corporation presented the world with their marketing campaign for the Sony Cybershot‚ a new digital camera. In the advertisement you see Michelle Wie‚ an up and coming Asian female golfer‚ sitting in a cross legged Zen like position on a golf green with a golf ball in one hand and a Cybershot camera in the other. Behind her is a sunray made of golf clubs‚ and there are hues of oranges and golds and reds that make up the color palate for this advertisement. Below her is
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Alliance Supermarket & Point-of-Sale (POS) Systems Pete Garcia BUS644: Operations Management November 02‚ 2014 Dr.: Gail Hoskyns-Long Ashford University Alliance Supermarket & Point-of-Sale (POS) Systems Introduction A universal product code (UPC) can be easily read by a laser system scanner‚ which then can be forecasted as a product as a point-of-sale (POS)‚ thus then allowing for a better account of the businesses inventory. In this case‚ Alliance Supermarket using both
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step in the negotiation process Specific objectives are established. Effective negotiation team is built. Clear and concise long-term contracts govern successful alliances. 2. Building the contract Even when using the same words‚ definitions or actions can be different. On going improvement clauses are standard in most alliances. A problem resolution methodology must be in place. 3. Continuous communication and alignment monitoring: Finding compromise and a frequent communicating can
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Contents About Sony Ericsson About the report Financial results 1 2 3 4 5 6 7 8 10 12 14 16 18 19 20 21 Corporate A word from our President and Chief Executive Officer Governance People Vision in sustainability GreenHeart™ Contents The Life cycle approach Life cycle analysis Carbon footprint Recycling Substance control Supply chain Factory Health Community engagement 2011 Sustainability Report | Contents About Sony Ericsson Sony Ericsson is a 50:50 joint venture between Sony Corporation
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simple reason why it has happened. This paper will discuss one of the highly publicized security breaches to happen in years‚ the Sony PlayStation Network & Qriocity music and video service that occurred early this year. There will be a discussion on the actual breach that occurred‚ what caused the breach and how this could have been prevented‚ and finally‚ how Sony plans to recover from this monumental loss of confidential data it caused its customers. On April 27‚ 2011 more than 70 million customers
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CSR Activities in Electronic Industry Table of Contents Executive Summary……………………………………...………2 1. Introduction……………………………………………………2 2. CSR activities of Sony‚ Dell and Apple……………………….3 1. Employees………………………………………...…...……4 2. Environment ………………………………………………..5 3. Consumers…………………………………………………..6 3. Evaluation on CSR activities………………………………….6 3.1 Employees………………………………………………...6 3.2 Environment……………………………………...………7 3.3 Consumers ……………………………………………….8 4. Conclusion……………………………………………………
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Doing business internationally and globally‚ Seminar 2. 1. What is the strategic position of Baosteel and what are its motives for negotiating a three-way cross border‚ cross-shareholding alliance? Strategic position of Baosteel: Leadership and competitive position. Baosteel is the largest and most profitable steel-maker in China. Baosteel emerged as a catch up strategy based on those pillars: integration‚ internationalisation and diversification ( haarde laiendamine) Baosteel had to integrate
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Countries believe that forming alliance can protect their sovereignty and security of their nation. The alliance can be beneficial but it can also be harmful‚ where there is no benefit out of it. Alliances each have their own purpose and meaning. Throughout history countries have made alliances to protect social and economic interests among themselves. When countries have others besides them it is easy to say that they are benefiting from the alliance. Countries can carry out plans with other countries
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