"Sony targets laptop consumers in china" Essays and Research Papers

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    Sony Swot Analysis

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    COMPANY PROFILE Sony Corporation REFERENCE CODE: 881B16EF-3BEC-4BDD-B10A-26FAB18DEC3B PUBLICATION DATE: 25 Oct 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Sony Corporation TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts......................................................................

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    SFAS TOWS SONY

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    Mission Statement Sony Corp: “At Sony‚ our mission is to be a company that inspires and fulfills your curiosity. Our unlimited passion for technology‚ content and services‚ and relentless pursuit of innovation‚ drives us to deliver ground-breaking new excitement and entertainment in ways that only Sony can. Creating unique new cultures and experiences. Everything we do‚ is to move you emotionally” Team Names (Arwa Kadour – NAM013 )- (Shahad Altallhi –NAM005) – (Samar Albarakati - NAM068)-( Orjwan

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    Marketing the $100 Laptop

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    I. Central Problem/Issue OLPC/Negropante needs to reach five million minimum laptop orders before starting production or else the cost of producing the laptops would be exorbitant. Although there have been six million purchase orders from various countries there are still no firm deals in place (i.e. no deposits‚ etc.). The new concept of the laptop as revolutionary teaching tool that Negropante espouses‚ one that is child-centric‚ that allows children to play and build without restrictions (of

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    Research Laptop Proposal

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    Devry University Laptop Purchase Proposal In an effort to provide Devry students with the best and most affordable laptops‚ I have research completed that I must share with our team. Besides affordability‚ which is a top priority on my list of requirements; portability‚ capacity‚ and useful life are the qualities the laptop of choice will provide our students for future years. One other item is so important to our students and that is customer service support for ordering‚ timely ordering‚

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    Sony de Mexico

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    Case Study #3 Sony de Mexico It was a hot‚ dry afternoon in Mexico’s northern Sonora Desert and Rey was in a sour mood. Rey Uribe‚ the nor¬mally energetic and optimistic president of Sony de Mexico‚ had just received the news that Sony’s Mexican operations were to be shut down in a cost-cutting move. Corporate had decided that to remain competi¬tive‚ capacity should be shifted to Southeast Asia‚ where labor costs were a fraction of Mexico’s fully bur¬dened hourly labor rates of $3.50. Of course

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    Hp Laptop Details

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    QuickSpecs Overview HP Compaq 6730b Notebook PC HP recommends Windows Vista® Business 1. 2. 3. 4. 5. 6. 7. 8. 9. Optional VGA webcam Volume mute button with LED indicator Volume scroll zone with up/down LED indicators Serial port Optical drive/Upgrade Bay Media Card Reader (2) USB 2.0 ports Touchpad with scroll zone Optional HP Fingerprint Sensor 11. 12. 13. 14. 15. 16. 17. 18. 19. 10. Touchpad buttons Hard drive activity / HP 3D DriveGuard LED indicator Battery charging LED

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    Sony Marketing Strategy

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    affecting Pricing Decisions…………………. PAGE 13  Pricing Approaches…………………………………………….. PAGE 13  Cost-Based Pricing…………………………………….. PAGE 13  Break-Even Analysis & Target Profit Pricing………..PAGE 13 2 3) Marketing Channels & Supply Chain Management………………….. PAGE 14  Setting Channel Objectives…………………………………….. PAGE 14  Analyzing the Consumer Needs………………………. PAGE 14  Setting Channel Objectives…………………………….PAGE 14  Identifying Major Alternatives………………………...PAGE 14  Evaluating Major Alternatives………………………

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    Sony Case Study

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    rigidities of Sony  In their own success‚ Sony created a problem for themselves – resisting changing‚ and failing to recognize that changes were happening rapidly. All core competencies have the potential to become core rigidities (死板). Core rigidities inhibit Sony’s ability to access and develop new capabilities‚ and it prevents Sony from responding appropriately to changes‚ in particular the rapid changes in technology‚ thus losing their competitiveness.  The culture for Sony appears to be

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    Competitive advantage Sony

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    important for organizations‚ such as Sony‚ to differentiate themselves from their competitors by enhancing the way their customers perceive and experience their brand and products. This has become more crucial for the success of Sony due to the fact that the demands and expectations of customers have changed. Today’s market is not only looking at the direct benefits of purchasing a product but also at the added benefits that come with it. More and more competitors of Sony have changed the way they interact

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    Sony Branding Strategy

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    1 Sony Sony is the kind of company that constantly launches so many great products that engineers and designers for competing companies must get little rest at night. The Sony is primarily focused on the Electronics (such as AV/IT products & components) and Game (such as PlayStation) and Entertainment (such as motion pictures and music). 2 Sony History Sony was founded in 1946 by Masaru Ibuka and Akio Morita. The two complemented each other with a unique blend of product innovation and marketing

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