"Sony vaio brand equity" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 8 of 50 - About 500 Essays
  • Good Essays

    I. Situation Analysis A. Category/Competitor Definition The brand equity of Apple Inc. is largely comprised of five product lines‚ two functional solutions‚ or two types of customer-based services. The industry‚ in which Apple competes‚ therefore‚ depends on the methodological classification of its products. The diversification of markets enhances Apple’s value chains‚ as a result. In a product lines based system Apple competes in five markets‚ including the PC industry with its Macintosh computers

    Premium

    • 740 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    A marketing report: Does excessive sales promotion result in dilution of brand equity? Group 4 Amandeep Singh Gandhi Chetna Kirtan Acharya Murthy BBTGS Ravish Malik Sirish CP Vivek Singh Contents What is sales promotion? Why is it required? Decisions involved in sales promotion Types of sales promotion Sales promotion to be used at different stages of the product lifecycle Direct and interactive marketing A special case: Intrusive sales promotion Conclusion What is Sales Promotion

    Premium Marketing Sales promotion

    • 5044 Words
    • 21 Pages
    Powerful Essays
  • Powerful Essays

    Introduction……………………………………………………………………..……..4 Brand Management Issues & Recommended Solutions……………………………....5 Conclusion……………………………………………………………………………..9 Bibliography…………………………………………………………...……………..10 Executive Summary This reports examines various successful hair care companies (Kevin Murphy/TreSemme)‚ and through discussion of various of branding issues encountered‚ the following initiatives are recommended to enhance brand equity through our brand community: Partnership with

    Premium Brand Brand management Branding

    • 1538 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    imperative for reaching the target audience. So it is important that we study the consumer perceptions and behavior of the two wheeler owners which with give us feedback on how marketing strategies can be worked. Brand awareness is a marketing concept that measures consumer knowledge of brands existence. In general means the extent to which the associated with a particular product is documented by potential and existing customer either positively or negatively. 1) Mandeep Kaur and Sandhu (2006)

    Premium Brand management Brand Brands

    • 873 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Sony

    • 495 Words
    • 2 Pages

    believe that it is important for Sony to manufacture more products in the United States‚ Europe and from suppliers in Asia because Sony needs to remain a globally diversified corporation. The Yen stability against the US dollar has had a negative impact on the financial stability of Sony. When Sony translated US dollars and Euro financial statements into Yen‚ the net assets and earnings ended up being worth less in Yen which in turn dropped Sony’s financial results. Sony needs to work on spreading more

    Premium United States dollar Subprime mortgage crisis Currency

    • 495 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Sony

    • 262 Words
    • 2 Pages

    Research Case Study-3 SONY INDIA1 Sony‚ a multinational corporation based in Tokyo‚ Japan‚ stepped into India in early 1995‚ in the post­ Iiberalisation period. Within a couple of months in the same year‚ it set up its manufacturing unit. The company makes its presence felt in India through Sony Entertain Television‚ Sony Music and Sony India. While the first two are comfortably placed in their niche markets‚ it is the third which is expected to bring in all those exciting Sony digital products. Although

    Premium Corporation Multinational corporation Human rights

    • 262 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Female | 50 | Figure 4.1 4.2 Age Group Sample Distribution Table 4.2 Age | Number | <20 | 30 | 20-30 | 46 | Above 30 | 24 | Figure 4.2 4.3 Familiarity of various fast food restaurant brands Table 4.3 | | Frequency | Percent | Valid | KFC | 28 | 28.0 | | McDonalds | 23 | 23.0 | | Dominos Pizza | 13 | 13.0 | | Pizza Hut | 17 | 17.0 | | Cafe Coffee Day | 19 | 19.0 | | Total | 100 | 100.0 | Figure 4

    Premium Management Marketing Risk

    • 4237 Words
    • 17 Pages
    Satisfactory Essays
  • Best Essays

    Sony Analysis

    • 3177 Words
    • 13 Pages

    businesses. (Japanese‚ 2011) Sony is a market leader in the consumer electronics industry. It’s major competitive advantage is quality and innovation‚ and senior management always keeps these in mind while formulating long-term strategies. In this research‚ we will explain the current situation of the Sony Company by using many strategic tools which leads us to some recommendations to help the corporation face the future strategies and challenges. INTRODUCTION Sony‚ originally known as Tokyo

    Premium Sony

    • 3177 Words
    • 13 Pages
    Best Essays
  • Good Essays

    Case Sony

    • 1024 Words
    • 4 Pages

    Individual Case: Sony Targets Laptop Consumer in China China Marketing GSB5138 Spring 2014‚ MP4 Professor: Caleb H. Tse Name: Jorge Eduardo Cortés E-mail: jecortes@skku.edu Sony Targets Laptop Consumer in China 1. Compare the consumer interview results with the CLUES report data. Why is there so much redundancy between the two studies? How are the four key consumer goals identified in the consumer interviews related to the CLUES segments? The

    Premium Sony Social network service Interview

    • 1024 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Table of Contents Background for the research paper. 1 Task 01 - The Assessment of Research Paper 2 1.0 The Practical Area of the research 2 2.0 Examples Of Other Studies Conducted Along The Researchers’ Guidelines. 2 3.0 Explanation of How The Researcher Uses Relevant Literature To Build His Arguments While Comparing And Contrasting Other Researchers Work. 3 4.0 Explanation of the Research Design 4 5.0 Recommendation of the Study 5 6.0 Limitation of The Study 6 7.0 Research topics

    Premium Ethics

    • 4907 Words
    • 20 Pages
    Powerful Essays
Page 1 5 6 7 8 9 10 11 12 50