Comprehensive Study of the Laptop Industry in India on the Basis of Different Marketing Concepts Comprehensive Study of the Laptop Industry‚ Marketing Management Executive Summary “The sales of notebook PCs grew at 46.4 percent QoQ‚ crossing the seven lakh mark in a single quarter‚ for the first time”1 The above statement is one that fills the laptop industry‚ as also the entire electronics industry‚ with hope and optimism for the future. In the last year (2008)‚ the laptop sales in India doubled
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Case study: Can Sony Regain Its Innovative Edge? The OLED Project 1. Why did Sony push back introduction of the OLED television? What was the advantage in waiting? What were the drawbacks? Was there a threat of moving to market with new technology too fast? How might the delayed introduction affect Sony’s reputation among consumers‚ enthusiasts‚ and Sony’s own R&D personnel? Sony holds the view that the OLED technology provides a markedly improved picture and it will be the basis for the next
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Sony Product The first market mix element is Product. A product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want. Product decision normally base on brand name‚ Functionality‚ Styling‚ Quality‚ Safety‚ Packaging‚ Repairs and Support‚ Warranty‚ accessories and Services. These product attributes can be manipulated depending on what the target market wants. Also‚ customers always look for new and improved things‚ which
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Top Laptops in India With more people getting tech savvy and computer literate‚ many Indians are looking at getting their own personal pocket PCs. From business professionals to college graduates‚ everyone in India seems to be harboring for a laptop. One of their main advantages over a desktop computer is the ability to carry it around and the portability factor. Laptops are generally used by those who work outside the workplace‚ who are heavily into graphic designing and need to stay in touch with
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Introduction ‘SONY CORPORATION’ or ‘SONY’‚ a leading Japanese electronic brand was founded by Masaru Ibuka and Akio Morita in the year 1946. Starting from scratch after the World War II the owners with the support their employers lead the company to immense success and they have retained this tend ever since. SONY’s first product was the transistor based radio which evolved to be the first ever radio commercially sold by any electronics company to the general people. After works as technology
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DISADVANTAGES 3 TOURISM AND UAE ECONOMIC GROWTH 4 TOURISM PAST‚ PRESENT AND FUTURE TRENDS 4 CONCLUSION 4 REFERENCES 5 INTRODUCTION In the recent years the UAE has invested heavily to peak up its tourism sector. Today‚ UAE is considered as an international tourist preferred destination. Recently‚ UAE tourism sector has benefited from its political stability within the Middle East region to hit high records. This focus on the tourism sector is part of the UAE comprehensive strategy to build
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6 HP POSITIONING: 6 SONY VAIO POSITIONING 6 TARGET MARKET: 7 MARKETING MIX: 7 Marketing Mix of DELL: 7 PRODUCT: 7 PRICE: 7 PROMOTION: 7 PLACE: 7 Marketing Mix Of Hp: 7 PRODUCT: 7 PRICE: 7 PROMOTION: 7 PLACE: 8 Marketing Mix of SONY VAIO: 8 PRODUCT: 8 PRICE: 8 PROMOTION 8 PLACE 8 RESEARCH METHDOLOGY 9 PROFILE OF INTERVIEWEES: 10 SEGMENTATION BASES 10 MR. FAHAD KHAWAJA 10 MR. AKBAR 11 VALS: 12 PRECEPTION ABOUT THE LAPTOPS 13 Perceived Prices 13
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Corporate Strategy Meeting Sony Corporation April 12‚ 2012 “ Sony will change.” Sony Corporation 1 Kazuo Hirai‚ President & CEO Entertainment Electronics Financial Services Sony Corporation 2 Electronics Corporate Strategy 1. Current Issues 2. Key Initiatives to Transform Electronics Business 3. Management Structure to Execute Key Initiatives Sony Corporation 3 Electronics Corporate Strategy 1. Current Issues 2. Key Initiatives to Transform Electronics
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MBA-SCOE 2012 A PREFERENTIAL STUDY OF DIFFERENT BRANDS OF LAPTOPS Submitted by: Sonali chinchkhede Shardul sheshgir Amruta sonawane Fahad siddiqui
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Research Case Study-3 SONY INDIA1 Sony‚ a multinational corporation based in Tokyo‚ Japan‚ stepped into India in early 1995‚ in the post Iiberalisation period. Within a couple of months in the same year‚ it set up its manufacturing unit. The company makes its presence felt in India through Sony Entertain Television‚ Sony Music and Sony India. While the first two are comfortably placed in their niche markets‚ it is the third which is expected to bring in all those exciting Sony digital products. Although
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