Case 5: Sony Shockwave In Search of the Next Hit Product Questions 1. Discuss the importance of product innovation to the future success of Sony in regard to the changing marketing environment environment. 2. Conduct a SWOT analysis on Sony. 3. What are the strategic options available to Sony‚ in y ‚ the wake of “Sony Shock”? Furthermore‚ recommend a course of action for Sony. Q1. Importance of Product Innovation to Sony s Sony’s Future Success Product innovation enables Sony to: • Retain
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Pest Analysis of Sony Pest analysis is another marketing tool. Pest analysis examines the changes in the marketplace caused by political‚ economic‚ social and technological factors. Political factors changes involve one party to another who are in control. For example rises in private healthcare and privatisations‚ which is under the conservative government. Economic factors changes include changes such as a recession creating activity at the lower ends of the product price ranges. Also for
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Marketing Mix Product The first market mix element is Product. A product is anything that can beoffered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want.Product decision normally base on brand name‚ Functionality‚ Styling‚ Quality‚ Safety‚ Packaging‚ Repairs and Support‚ Warranty‚ accessories and Services. These product attributes can be manipulated depending on what the target market wants. Also‚ customers always look for new and improved things‚which
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Environment………………………………………………. PAGE 05 Economic Environment…………………………………………….. PAGE 06 Social/Cultural Environment………………………………………. PAGE 07 Technological Environment………………………………………... PAGE 08 1. Product and Services Overview……………………………………. PAGE 09 2. Market Segmentation………………………………………………. PAGE 10 Tactical Marketing Plan…………………………………………………PAGE 11 1) Product and Services……………………………………………............. PAGE 11 Product Quality………………………………………………… PAGE 11 Product Features………………………………………………..
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MARKETING 102 COURSE PACK Enrico C. Osi‚ MBA (AGSB)‚ PGD (Monash) Table of Contents Course Syllabus Marketing Defined Business Environment Objectives Business Portfolios Strategies 13 Growth Strategies Market Segmentation Competitor Analysis Customer Analysis Demographics Psychographics Behavioral Market Positioning Methods of Data Collection Importance of Information Types of Business Organizations Small and Medium Enterprises Setting up a Business Marketing Formal Planning The Company’s Vision / Mission
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A Report analyzing current problems/issues faced by the Sony Corporation and suggested solutions Presented to Ajay Kumar‚ Strategic Management Lecturer Report researched and written by Adelina Abushaeva‚ student of Central Queensland University Executive Summary This report analyzes the problems/issues which Sony Corporation faces. The company is facing multi faced problems and its solution should also be multi faced. It requires a major over haul. Sony’s current financial difficulties
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470 Professor Schramm February 13‚ 2013 Executive Summary Sony is a global manufacturer of electronics both for consumers and professional markets. Sony’s most popular products include digital cameras‚ televisions‚ personal gaming systems‚ and personal computers. Sony competes with many other companies in the consumer electronics market including Samsung‚ LG‚ and Apple. Current Market Situation In the consumer electronics market‚ competition is at an all time high. With new technologies emerging
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Evaluation 8 As far the situation for Sony is not positive one. Because of this‚ Sony Corporation should precede future development in customer relationship. The sales experience continuous depression those years. More and more staffs were laid out. That is the last thing that the corporation could do to maintain current operation. 8 3. How. 8 The marketing approaches for Sony Corporation are shown below. The Sony Corporation set the customer in specific organization. Sony Photograph club offers the access
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13BSPHH010532 COURSE TITLE: Marketing Management I SECTION: I PRODUCT NAME: Sony Ericsson INDEX SERIAL NO. PARTICULARS PAGE NUMBERS 1. PRODUCT HISTORY 1 2. MAJOR COMPETITIORS 2-3 3. COMPARITIVE STUDY 4-6 4. COMPARITIVE STUDY 4P’S 7-9 5. COMPETITIVE ADVANTAGES 10-12 6. SOURCES PRODUCT HISTORY Sony Mobile Communications (formerly Sony Ericsson Mobile Communications AB) is a multinational mobile phone manufacturing
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SONY Strategy Case Analysis Executive Summary Sony is currently faced with the problem of low operating margin and stagnant market share in the videogame console industry. PlayStation3 of Sony is competing with Xbox360 of Microsoft and Wii of Nintendo. Despite the high technology‚ Wii outsells PlayStation in the market. This shows that the traditional strategy of Sony based on hardware should be reviewed according to the new trend. Considering gradually increasing market size and harsh competition
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