Alison Bechdel’s graphic memoir Fun Home uses visual repetition to produce a Text which plays with its reader and invites its reader to play. Bechdel’s father committed suicide by stepping in front of a Sunbeam Ranch bread truck‚ and throughout the novel Bechdel repeats the Sunbeam Bread logo in moments she wants the reader to interact with‚ to explore more deeply. She invites us‚ with this logo‚ to make connections‚ to move backwards and forwards through the text and pay attention to the use of
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E-books has a long way to go? Since the turn of the century‚ computers have become more portable‚ and technology has made many aspects of life more portable. Even books have been become more mobile in recent years with the popularization of e-books available online and e-readers that allow a person to carry a virtual library anywhere. With all the changes‚ there are some advantages and disadvantages brought by e-books. Is it feasible that it will disappear one day as its disadvantages outweigh its
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"Welcome to the World of Sony - Unless the Yen Keeps Rising" - Given instability in the currency markets‚ why do you think it is important for Sony to manufacture more products in the United States and Europe and to also buy more from suppliers in other countries in Asia? It is important for Sony to manufacture more products in the United States and Europe as a way to sell more and improve profit margins. The most straightforward way to manage exchange rate fluctuations and minimize the
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introduced the audio cassette. However‚ it wasn’t until 1979 when SONY Corporation (“SONY’) came along and revolutionized the portable audio industry with its trademark product the “WALKMAN” by providing quality sound through stereo ear phones. Subsequently‚ SONY and PHILPS Consumer Electronics division set up a joint taskforce to create a new audio format (i.e. Compact Discs) and thereon in 1984‚ the second wave of PAP’s were born with SONY introducing the “DISCMAN”‚ a portable CD player. Further
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Introduction This paper is attempted to study Sony Corporation as a live brand in terms of experiential marketing concept. It contents true experience and observation of mine from an opening exhibition of Sony Corporation (see appendix 1) to be formed the primary sources of data. As an observer of the exhibition‚ I will use my own experience from it to combinative with experiential marketing concept theories to indicate the factors within Sony’s experiential marketing performance. This report will
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Rudi Gassner and the Executive Committee of BMG International BMG International is a subsidiary of Bertelsmann AG‚ a German media conglomerate that became the second largest media enterprise with 1992 sales of $9.7 billion. At that time Bertelsmann was comprised of over 200 companies and 50‚000 employees in 37 countries whose business interests included music‚ radio‚ television‚ film‚ book‚ magazine and newspaper publishing and distribution‚ printing and manufacturing operations. Headquarted in
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RAPID FIRE QUESTIONS * What is the Indian version of Barbie called? Monica. * What does BMG stand for in the music label BMG Crescendo? Bertelsmann Music Group * Who has written the book Emotional Intelligence? DanielGoleman * Lux soap was launched in India in 1929. * What is Karamchand Appliances Private Ltd’s most well known product/brand? All-Out Mosquito Repellent * This company was the first to launch CDMA mobile services in India Tata Teleservices * World’s largest
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After acquiring RCA‚ BMG became part of the "Big Six" record companies in the world; these six companies provided 80% of the worldwide music sales. In this industry‚ competition is fierce for new repertoire and market share. To become successful globally‚ it was important to have a presence in key markets‚ and to have an efficient A&R Marketing strategy to keep attracting new repertoire. But with being global‚ it is always a challenge for the company to set up the right organization to be able to
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How should Lopez interpret and compare the different studies? Lopez needs to design his marketing strategy based on four market research efforts – large scale study of the Chinese laptop consumer‚ detailed interviews with laptop users‚ results of the CLUES report and Project Compass. My recommendation is for Lopez to utilize each of these tools in varying quantities during different stages of his Segmentation‚ Targeting and Positioning (STP) strategy. The Shanghai report identified that China has
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