CORPORATE COMMUNICATIONS: TOWARDS AN EXTENDED AND PRACTICE-BASED THEORETICAL CONCEPTUALIZATION Joep P. Cornelissen1‚ Betteke Van Ruler2 and Tibor Van Bekkum3 CORPORATE COMMUNICATIONS: TOWARDS AN EXTENDED AND PRACTICE-BASED THEORETICAL CONCEPTUALIZATION Abstract References to the role of corporate communications (CC) in firm-stakeholder interactions have burgeoned in recent years. Indeed‚ it is increasingly recognized that CC has emerged as an important managerial function for organizations
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www.gretousvisa.com STATEMENT OF PURPOSE Communications is an industry that has changed the definition of human interaction. A couple of centuries ago‚ sending a message from USA to India would take months. Now it takes hardly a second. The process of interacting with people over wires or through air thrills me and hence I decided to excel in the field of Communications by pursuing Master’s degree from xyz University. I took up Electronics and Telecommunications as my major for an engineering Bachelor’s
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P4: Evaluate the external corporate communications of an existing product or service. Task 4: Evaluate the external corporate communications of an existing product or service. External business communication is the exchange of information and messages between an organization and its external customers outside its formal structure. One way McDonald’s communicates to its external customers is their website. There are many different methods used by the company’s website and these are: the use of
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Literature Review Corporate Identity What is corporate identity? The task of defining corporate identity is challenging. Different views and definitions were introduced to the concept. The first time the “corporate identity” term was used was in 1957 by Lippincott and Margulies (Cornelissen & Elving‚ 2003). It was constrained by the visual representation of the organization by which means it identify itself. The understanding of the concept has expanded later to include all the characteristics
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shareholders lose their investments‚ and societies lose key parts of their economic infrastructure‚ have you noticed that it often appears that the senior directors involved walk away with a clear conscience and they seem to be unaffected by the corporate collapses they have created. They present themselves as glibly unbothered by the chaos around them‚ unconcerned about those who have lost their jobs‚ savings and investments‚ and lacking any regrets about what they have done. Some of these individuals
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STATEMENT OF PURPOSE I am a working professional with B.Tech Degree in Electronics & Communication Engineering from Dr. MGR University‚ Chennai‚ India. As an individual‚ I sincerely believe that getting clear on your dreams and goals would show the path to your purpose in life. This has been the motto behind my pursuit of excellence in all the chosen endeavours and has imparted me the impetus to go ahead in life. I‚ now‚ believe that only an intensive study and comprehensive research work in my
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htm EJM 40‚7/8 Seven dimensions of corporate identity A categorisation from the practitioners’ perspectives T.C. Melewar Brunel Business School‚ Brunel University‚ London‚ UK‚ and 846 Received August 2003 Revised September 2004 and April 2005 Accepted May 2005 Elif Karaosmanoglu Istanbul Technical University‚ Istanbul‚ Turkey Abstract Purpose – This paper investigates what organisations perceive as the essential components of corporate identity concept and their contents. It proposes
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Embry-Riddle Aeronautical University Daytona Beach Campus‚ If one were to ask my friends to describe me‚ they would describe me as very pleasant‚ diverse‚ active and intelligent man. I think one of my most distinguishing characteristics is the diversity of experiences I possess. I am a business student with a flair for the arts. I am a man with technical aptitude
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Corporate identity – the management of the process of change in the name/logo in the context of brands’ merger Joana César Machado Paulo de Lencastre Pedro Dionísio Universidade Católica Portuguesa E-mail: jcmachado@porto.ucp.pt E-mail: plencastre@porto.ucp.pt Instituto Superior de Ciências do Trabalho e da Empresa E-mail: pedro.dionisio@imr.pt Abstract The creation of strong corporate identity‚ including identity signs‚ is crucial for companies to encourage positive attitudes in
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Corporate Communication and the Corporate Brand Peggy Simcic Brønn (From: Corporate Communication: A Strategic Approach to Building Reputation (2002)‚ Brønn‚ P.S. and R. Wiig (eds.)‚ Oslo: Gyldendal.) The first years of the 21st century have been hard on companies and their brands. It is predicted that Firestone is dead as a brand as a result of its defective tires used on Ford SUVs‚ which tipped over causing loss of lives. Arthur Anderson is feverishly trying to find partners for its many
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